Growing Your Reach and Reputation [Voice Note]

Hello my friend and welcome to this voice note in case you haven't heard this is a new addition to the podcast where I once a week share something I'm thinking about working on or something of relevance just you and me one-on-one and so today I want to share with you I just wrapped a coaching call with one of our members over at my agent class classes community which is the platform we equip the loan officers with a turnkey done for you plug-and-play classes and marketing social media to go reach more agents get more awareness engagement conversations because that's what leads to referrals so this is a relevant message for I find everybody both myself and for a good percentage of the mortgage professionals that we work with on an ongoing basis and so the discussion we're having was partly around awareness and how many agents are aware of you in your local market and the comment from this mortgage professional was that he's good at setting up loans doing loans love structuring loans like you know the whole process of that like we're figuring out the deal you know which is awesome and by no way am I trying to put this conversation with this mortgage professional in any negative light because I think it's it's something we all face as an originator and that is well one of the things we love is to solve problems right and I find that there's a lot of loan officers who love to structure deals and love to put deals together and make those things happen as did I to a certain degree when I was originating and so that's fantastic that's how partly how you deliver value right but the comment to me was you know he was great at those things but has never you know quote never been great at marketing and referred to marketing as like you know a weak point a weak spot maybe the sense I got didn't even feel that drawn to marketing to want and to to to promotion and I can definitely relate to that because right for the past I don't know for six years I've been building this platform my agent classes community and it's it's a project that as as utilized the best of me my problem solving skills my ability to put solutions and systems together to build something that is impactful for people who engage and use it and I love it right because it uses my creative side it uses my both my left and right brain sides right and what I've been weak at perhaps like you listening is marketing I suffer from the same fate many of the people who come into my community suffer from and that is lack of awareness you know I often say and I joke with the people that I'm the best kept secret in the industry I was having a conversation with Cindy Yurtman about a year ago or so and we were walking through everything that we do on our platform to help mortgage professionals and Cindy said how come I don't know about you when you're doing this and that's where you know I basically said I know I'm kind of the best kept secret in the industry here's the point guys you don't want to be the best kept secret what I do classes for real estate agents I often ask this question to real estate agents I say hey who here in the room knows an agent who's not as successful as you who I'm sorry let me start again who here knows an agent who's who doesn't care as much as you who's not as professional as you who's not as knowledgeable as you but who outperforms you every single month and guess what every hand in the room goes up because every agent knows some agent like that and the question then is why is that agent more successful than you right air quotes more deals closes more transactions it's not because of their knowledge it's not because they care more it's right it's because they're more well known they simply are better at marketing and I was as I shared with this loan officer on the call right this wonderful quote that I've got basically tattooed on my forearm I believe it's from Rory Vaden at brand builders group which is everything you want it's just on the other side of your reach and your reputation you want to close more deals you want to structure more deals and you'll be able to do what that more often what's your reach what's your reputation that's the secret that's the answer and so the mistake I've seen may be made with many many loan officers is that they fall in love with structuring loans they fall in love with deal center they fall in love with problem solving and working with the clients and all of that is well and good but if you're looking to building grow a business and you you need to look at the funnel the top of the funnel how much in the top of the funnel and the answer to that is going to be marketing the answer to that is going to be awareness and how much awareness you have and so there's obviously various choices and options for marketing right different strategies for doing that different segments and niches but the real question I'm trying to get both myself and you to think about is how can you reach more people now for me what I started doing was running some ads I'm doing some ad testing on meta Facebook and Instagram because I realized I didn't have an offer problem I have a reach problem and I needed to reach more people so I started implementing dinner tools and resources that can help me reach more people for me on a very small scale running some paid ads what's the solution for you how are you going to scale your reach so that you can achieve your transaction goals you're going to have to like I expand outside of your comfort zone so whatever that mechanism is for you I don't know if that's going to be doing more social media posts running ads you know the newsletter pass client database marketing teaching agent classes to reach more inches at scale video youtube I mean there's a bunch of things you could do the question is what can you do and what would be the most leveraged growth lever you could pull right I'll say that again most leveraged growth lever you can pull what one to three things growth levers that if you executed would have the largest the leverage for you right the reach the expansion the focus on relationships that could be done right and then without without overly taxing you in your time so that's what I wanted to share with you today is to think about that is your wonderful mortgage loan officer professional you help people you solve problems you're good at structuring deals fantastic till the world about it put yourself up on that pedestal build your platform run for mayor right reach more people become well known become five mile famous in your local area that will help you achieve your results both for myself that's a message to me today and for you I hope you enjoyed today's voice note and by the way if you curious and want to learn more about what we do in the my agent classes platform link is down in the show notes go ahead and just click the link down there and if you're liking these podcast episodes please leave us a review it does help us reach more people but check the show notes for links cool resources ways for you to check with connect with me in there and I appreciate your listening we'll see on the next one okay that's it for today's episode before we wrap up I just wanted to remind you about my agent classes your proven system to double your agent referrals in just 90 days imagine never having to call call again instead building real lasting relationships with top-producing agents who want to send you business with done for you presentations marketing automation weekly coaching it's all designed to make growing your business easier and fun so if you're ready to take control of your agent referrals and grow your income visit mortgage marketing dot pro or check the link in the show notes and why you're there don't forget to check out the success stories from other mortgage pros who've already seen incredible results thanks for listening and I'll see you on the next episode