Most loan officers are solving the wrong problem. They think next-gen buyers need lower rates. Or bigger down payment assistance programs. Or easier qualifying standards. The data disagrees. Kristin Messerli, Co-Founder of Fi...

He's closed over $4 billion in mortgage production. He's not yet 40. And there's a good chance you've never heard of him. That changes today. In this power-packed episode, NFM Lending Managing Director Greg Sher steps in to g...

A borrower you've closed loans for before just photographed your Loan Estimate and dropped it into ChatGPT. The AI told them you're overcharging. You're not. But they believed it anyway — and the deal went somewhere else. Thi...

What if the loan officers who are struggling most to grow their business are asking the wrong question — and one loan officer from Fargo, North Dakota figured out the right one? In this episode, guest host Katie Shive sits do...

What does it actually look like when a top-producing loan officer stops dabbling with AI and fully embeds it into every layer of his mortgage business? In this episode of Mortgage Marketing Radio, guest host Katie Shive sits ...

What if 10 loans a month — not 30 — was actually the goal? Sam Abazari has coached over 120 loan officers. His LOs average doubling their business every three months. His top producer closes 30 loans a month. And his branch d...