Feb. 26, 2025
How Social Selling Changed This Loan Officers Business Forever
Have you done social media wrong like me? Here's how to do "social selling" the right way. @mortgagebynate shared his strategy for social selling to build high-value relationships that also support his business goals. Here's a few key points. 1️⃣ Be strategic about WHO you follow (he shared his exact method for creating a high-value list) 2️⃣ Schedule focused 15-minute "engagement sprints" (these are game-changers!) 3️⃣ Connect authentically through conversations, not just likes. You can get the full conversation on the Mortgage Marketing Radio podcast. The mortgage pros seeing the best results aren't necessarily posting more—they're engaging smarter. 🧐 What's working for you with social selling (a.k.a. engagement)?
So in my personal business, social selling is one of the tools that I employ to build relationships. And I do everything very strategically. I am very scripted in what I'm trying to do. So I have certain agents that posted recently and engage with them. I have certain companies that I want to try to get in front of. So I'll go through their roster and try to find all of the agents that they have on Facebook or Instagram. Follow them and then I'll get very deliberate about engaging with their content. When I get up in the morning, I have a plan in place for who I'm going to try to reach out to.