Lead Generation for Loan Officers: Finding the Right Strategy

In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry. He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. He shares key insights for mortgage professionals to maximize their advertising efforts and improve their business outcomes. ⏰ Timestamps ⏰ 00:00 Introduction to Lead Generation Challenges 02:48 The Flaws of Traditional Lead Generation 05:48 Understanding When to Invest in Ads 09:03 The Reality of Lead Quality and Conversion Rates 12:03 Innovative Ad Strategies for Mortgage Brokers 15:09 The Cost Structure of Lead Generation Services 18:02 Simplifying Ad Management for Brokers 20:58 Effective Follow-Up Strategies for Leads 23:50 Maximizing Ad Spend for Results 27:01 The Importance of Branding in Ads 29:58 Key Takeaways for Mortgage Professionals Connect with Alex Machuca: Instagram: https://www.instagram.com/alexmachucahq/ Linkedin: https://www.linkedin.com/in/alex-machuca-36364435/ ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8