Your Secret Super Power On LinkedIn

⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: Raquel Borras, the external brand communications manager at New American Funding, discusses personal branding and authenticity on LinkedIn. She emphasizes the importance of being genuine and transparent on the platform, while also respecting the audience and the purpose of LinkedIn. Raquel shares her own journey of finding her voice on social media and how she uses video content to connect with her audience. She encourages others to be themselves and not be afraid to show their personality, even if it goes against traditional notions of professionalism. Raquel Borras discusses her content creation strategy, which is focused on being in the moment and authentic. She shares that she doesn't curate her videos or schedule posts, preferring to post in real-time to give her audience a sense of immediacy. Raquel also talks about using the InShot app for video editing on her mobile phone and the importance of capturing content opportunities in everyday life. She emphasizes the need to be true to oneself and create content that resonates with the target audience. Raquel also discusses the changing landscape of content consumption among younger generations and the importance of bridging the generational gap. ⏰ Timecodes ⏰ 00:00 Introduction and Background 06:35 Raquel's Role as an External Brand Communications Manager 11:25 The Importance of Personal Branding on LinkedIn 14:26 Balancing Authenticity and Professionalism on LinkedIn 18:44 Overcoming Challenges and Embracing Authenticity 19:34 Creating Authentic and Relatable Content 22:20 Capturing Content Opportunities 27:48 Being True to Yourself in Content Creation 34:40 The Impact of Social Media on Younger Generations 39:08 Taking Responsibility as a Content Creator Connect With Raquel: LinkedIn: https://www.linkedin.com/in/raquel-borras/ Instagram: https://www.instagram.com/raquel.borras/ YouTube: https://www.youtube.com/@UCU10_pLGmlT_5XECXFdw8Dg =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8