Ep #31: The One Word that Can Change Your Life

In today's highly competitive mortgage industry, building profitable relationships with the real estate agents is essential for success. However, finding effective ways to secure agent relationships can be a challenge. With so many mortgage loan originators vying for the attention of real estate agents, it can be difficult to stand out and establish meaningful connections. Our new case study featuring loan officer Chris Cogill is a must-read. Chris has closed a remarkable 36 million in funded loans from agent referrals. And in this case study, he shares his proven strategies for building strong relationships with real estate agents and leveraging those relationships to drive more business. To get your hands on this resource, head over to LOKestudy.com and download your free copy of the case study today. You'll find actionable insights and practical tips that Chris used to close 36 million in funded loans from agent referrals and how you can too. Don't miss out. Go check it out right now, visit LOKestudy.com and download your free copy today. Hey listeners, Jeff Zimper, welcome to this episode of Mortgage Marketing Radio. Say Happy New Year, I want to pose a question to you. As you're setting your new year's goals and resolutions, the question I've got for you is can one word change your life? Can one word actually have a bigger impact on your results in 2017 than the goals you set and the resolutions that you try and keep? Let's face it, most people fall off the horse when it comes to resolutions. Goal setting, some people do better than that than others, some people do focus. I want to present to you today perhaps a new opportunity for you, a new way to take a look at how do I achieve what I want to achieve this year? How do I become that person, the person that I want to be? The opportunity I propose to you is called the one word that will change your life. It comes from a book that was written by my special guest today, Jimmy Page. Not to be confused with Led Zeppelin fame, of course, but Jimmy Page is an author, an athlete, a coach. He's just a phenomenal person. He's written actually four books, which includes wisdom walks, spray fit, and one word that will change your life. He's a frequent speaker and coach at schools and is just as a phenomenal being and himself and his partners teamed up and several years ago wrote this book called one word that will change your life. It became a movement, but became a movement because it deals with probably one of the most common things that we face in a new year, and that is how do we become the best version of ourselves for this year? How do we live a life of impact instead of just creating these endless goals and years resolutions? What if we could actually choose one word that would be our driving force for this year? So that means we're not so dependent upon looking at our lists, to do lists and our resolutions and goals and things like that, and that's not the diminish activities and things we have to do and actions we have to take. But one more importantly is when you really step into this concept of one word that will change your life, it's about who you become, right? Because if you're going to have a phenomenal 2017, if you're going to achieve things you haven't done before, then you've got to become somebody you haven't been. Does that make sense? And that's where this concept of one word comes in is because just one word in a moment when you discover your one word and you take ownership of that, it literally changes the course of your life for the next year. And so we unpack this concept of one word that will change your life, Jimmy Page, my special gestures and thrilled to have on this show and I think you're really going to love this episode. It's one of my favorites. My one word for 2017, ownership, ownership, and it's really, it permeates all the aspects of my life, right? My health, my fitness, my business, my relationships, ownership because I'm ultimately responsible for the outcome of those areas of my life, right? The Jimmy calls the six categories that you'll hear about, right? And so for me, it's ownership. For you, maybe it's obviously something else, right? Maybe it's patience, maybe it's commitment, maybe it's follow through, maybe it's understanding, empathy, focus. You know, I don't know. The point is this episode is going to help you discover your one word and there's resources where I'm going to direct you to on Jimmy's website at getoneword.com and I'm just really excited. I'm looking forward for you and I to go on this journey together. I told you my one word is ownership. What's yours? Listen to the podcast, you go through the exercise, email me. Let me know what your one word is for this year. And if we get enough people interested, maybe we can host kind of a small group that checks in on a regular basis to see how we're doing with our one word. So email me your one word info at mortgagemarketinginstitute.com or just leave a comment on the blog, leave a rating on the podcast here. If you like this one, I'd appreciate it very much. So let's get into this show and discover your one word that will change your life. Hey Jimmy, welcome to the show. Hey, great to be with you. Thanks so much for making time. As you know, you know, we're talking previously about how I came across the whole concept of the one word and I just thought with it being still early in January, it'd be really appropriate for my audience, particularly in light of what do most people do at this time of year, right? It's that New Year's resolutions and so forth. So I definitely want to unpack that as we get into that, but it's interesting if you wouldn't mind just sharing with our listeners how this whole movement of one word began and how did you get connected to it? Absolutely. You know, almost 20 years ago we began this journey, Dan and I, Dan Britton, one of my co-authors and John Gordon, we were doing life together and we were really, you know, in each other's life to sharpen each other, to make each other be our best, you know, and we had a real desire even, you know, in the early days of following college to live a great life, you know, to live on purpose and make a difference. And every year we were doing those New Year's resolutions as well. And Dan and I in particular were encountering a lot of false starts, a lot of failures, some frustration with it, you know, because we would literally make a to-do list around our resolutions. And back in the day, we would have 30 or 40 things on there that we were going to do from read 24 books this year to exercise every day and, you know, on and on the list goes. And the truth was, we weren't having very much success because we were overwhelmed by the list. And almost everything on that list was focused on what we were going to get done rather than who we were going to become. So we were introduced to this concept to scrap the list, you know, scrap the New Year's resolutions. And nobody's successful with New Year's resolutions. Anyways. 90% of us set resolutions, 50% of those resolution makers failed by the end of January. And then, you know, three months in, most people have forgotten, 90% failure rate. So we began to filter our entire year through a single word which provided focus for life change in all areas of our life. And we've seen a lot of success for the last, almost 20 years now. Yeah, good points there. And it definitely relates to the New Year's resolutions. And man, that was a pretty long list, 20 plus items on your resolution, send yourself up. Well, we're athletes, you know, we converted our resolutions to a game plan. You know, we thought, hey, let's get smart about this. Anybody can execute a game plan, right? And the game plan became offense, defense, special teams, fan involvement. I mean, it was, it was horrible. And we were totally overwhelmed by it. So the one word really simplified that quite a bit. Yeah. So you're an athlete. So obviously, you're kind of like challenged. Hey, let's do it. Let's take it on. Let's attack it. And all that stuff. So let's unpack that a little bit. So, you know, everybody does the New Year's resolutions, like you say. And more often than not, people don't follow through. So what's the difference between news resolutions and or goal setting and, you know, coming up with one word that kind of defines who you want to become? How does that change? How does that impact those things? Yeah. And number one thing it does is it narrows the focus. You know, if you follow or study the lives of the most productive, impactful people in the world, they have an uncanny ability to narrow the focus. You know, they don't try and do everything because they know if they try and do everything, they don't do many of those things very well. So narrowing the focus is probably the most significant difference between New Year's resolutions and one word. So with one word, you know, you're applying that word to each aspect of your life, whether it's your relationships or it's your physical health or maybe even the way you handle money, it has incredible impact in each area of life. So simplicity is probably the most significant driver. You know, I can't remember any of my resolutions, but I can remember virtually every one word I've had for the last 20 years. Hmm. That's interesting. So what's the process that somebody would go through to discover their one word? The process is incredibly simple. You know, when you're talking about designing your life and life change around one word, we felt like keeping the process was simple was very important. It's a three step process. It's looking in, looking up and looking out. You know, that first step of looking in is where you decide to unplug from the chaos of life, from the busyness of life. And you know, if you'll read in the book how we were inundated in life with activities and busyness so much so that we lose sight of our actual purpose. So we will coach people one on one or in groups or with companies and organizations to unplug from the chaos of life. It's the single hardest thing for most people to do because when the alarm clock goes off in the morning, after they've hit snooze two or three times, when they get out of bed and they hit the floor, they literally most of us hit the floor running. And we don't have any time for contemplation, for even a morning routine, whether that's prayer or whether that's a thanks, you know, walk of giving thanks. We just don't have a lot of time for ourselves. So we, we coach people to unplug from the busyness, get outside of technology and really take a look inside and discover, hey, what do I need most? If I was going to pursue life changes this year, what do I need most and what's in my way from a breakthrough? Okay. So that was first look within, right? Yep. Look in. Okay. Yeah. And the second step is to look up. And this is that, you know, all three of the authors were all men of faith. And we believe that we've been created for purpose, we have, we have incredible potential. And the best way to discover our purpose and our potential is by seeking the one who created us. So as men of faith, we will seek that and we look up and we look up for guidance. We plug into to God in our case and other people will plug into their intuition and that's everything. But we ask people to contemplate this year, what can be accomplished in you and through you this year? What purpose is going to drive your life? And as you ask those questions and as you listen for the answers intuitively, you know, words will come to mind and words will be revealed in both of these stages and then you start to see patterns. Now, what I do when I look up is I will journal. And I'll write down a lot of my thoughts about what I need and what I can accomplish and who I can become as a man in all the roles that I play, whether it's as a dad or as a husband or in my work, the work environment. And then certain themes start to surface and I'll jot down a number of potential words and then I try to distill from that what my one word will be for the year. Okay. That's good. All right. So I get a sense of kind of the process. It sounds like you're getting some, you know, quiet time, you're blocking out time, whether that's several hours, half a day or whatever it is, but you need to spend that time in quiet reflection to allow those things to surface for you. Is that what I'm hearing? Absolutely. You know, I think out of silence brings clarity. Silence and solitude and quiet always brings clarity. Confusion comes from chaos. You know, yes. So, you know, if you think about your life and the list of things you have to accomplish today and, you know, you're running pretty hard, you can't hear that still small voice. You can't gain some insight into what you need most unless you unplug and quiet your spirit. No, absolutely. And like you said earlier, we live in such a chaotic, noisy world. It's distracting us all the time. It's important that we do this and probably regular intervals throughout the year as well. Absolutely. This isn't a one time deal, right? But hopefully we're helping to establish a habit of really being centered and mindful and aware of the most important things in your life so that you can discern what, you know, the life chains that need to happen throughout the year. Okay. Let's go to step three. Step three is looking out and this is the phase where you've discovered your word. You've selected that word. You've picked it for the year and you begin to put things in place to keep it front and center and to ensure that you make progress toward life change and that this word would be become a powerful force in your life. So, for example, we make sure that people immediately tell their inner circle of friends. Hey, this is the process I've gone through. This is my one word for the year. This is the word that I hope is going to bring significant life change to me, making me my very best this year. And I want you to know about it so that you can hold me accountable to regularly revisiting the word and its impact in my life to filter decisions through that word and to have focused so that your life starts to make progress. And when you tell that inner circle, you know, one of the things we discovered, Jeff, is this. And most people don't have an inner circle of friends. I'm just thinking about the same thing. I'm thinking to myself, well, shouldn't there be a criteria on who you share that with? Exactly. Most people go, man, who are the people I trust most and would they consider themselves part of my inner circle and do they want me to be my best and do I want them to be their best? You know, so this process of telling your inner circle has spawned a whole new conversation for a lot of people to say, hey, who are those people I'm going to invest in and who do I want to surround myself with so that I can be my best. So you know, you tell that inner circle, man, and they start using it for your benefit and sometimes they use it against you like a club, sometimes they will, hey, I thought your word was patience, man, you know, you're not very patient, you know. Exactly. But, you know, that's such a great point because we do need accountability partners in our life. And, you know, that's not necessarily always a spouse, right? I mean, particularly with guys, you know, maybe they take more comfort in having that guy friend. And so maybe this will, for anybody listening who doesn't have those accountability partners, right? Figure out, get somebody because we don't succeed alone, right? That's right. Absolutely. You know, a lot of times we do get isolated and I've found in life that if you advance in leadership at all, you know, if you, your career or whatever that aspect is, if you advance in leadership, your inner circle gets very, very small very quickly. You kind of, you become more protective of your behind the scenes life and unfortunately you can't do life by yourself and you really need to do to find people who are going to lift you up and make you your best. I've heard it said, this is really interesting quote, you will be the average of your five closest friends. Yeah. That's a scary thought for some. Yeah, yeah. Right. Take a look at your friends right now and maybe you're trading some in. I don't know. So you know what? That's interesting because this is something I know I've heard that for many years. And whenever I hear that and I start to evaluate that, you know, it's like you said, you know, with leadership, right? You're going to shrink that circle. And for many, probably myself included, that is sometimes a hard process to go through and to kind of move yourself away from those friends, which would probably take you out of some of those habits and activities that you know are probably subconsciously, right? You just, you feel like, yeah, you know, if I do that, that's kind of like not me being my best. So do you have any advice for how we can, you know, step more into that identity of who we are or should be at our best and get to a place where we can let go, you know, break away from those people or habits. Yeah. You know, in 2014, my one word for the year was momentum. And I quickly discovered with the word momentum that you can have positive momentum or negative momentum, you know, that as soon as that ball starts rolling, if you're on a negative course, man, that thing picks up speed over time. And if you surround yourself with people who kind of add either, you know, speed or velocity to that negative momentum, your life kind of goes in a negative direction. So you have to, you know, I learned, I have to make a play, you know, in an athletic contest man, if the momentum is against us, I, somebody on that team has to make a play. And if it's you and your life, hey, you're the one, you've got to make a play and you make a decision at that point, what are the things that are pushing me in a negative way? What are those things that aren't helping me be my best? And I got to make a decision, a change point, I've got to decide, I've got to make a change in those areas. Maybe a friendship, it might be a decision around your health. It might be, you know, a whole host of things, but you've got to make a play to reverse your momentum. And sometimes, you know, those relationships, I just have been intentional about spending less time with those people, you know, and sometimes that means filling that time with something else and being less available, or it might be, you know, it might honestly be an honest conversation that, you know, listen, I'm trying to be my best and calling that person up higher. Sometimes those people just need somebody to say, hey, I want to be better. Sure. And then they're inspired to be better themselves. Either way, we've got to get clear on that and really take ownership of that once and for all. Otherwise, we'll probably continue to be dissatisfied, you know, with where we're at. Absolutely. And, you know, seeking out other relationships, you know, I will coach people to take, to get a short list together. And to put a short list together of people in your life who you admire for some reason or another, you know, whether it's they've got a great marriage or they seem to be a great father who's engaged and you want, you want to be better in that area or they're successful in business and they seem to do it with integrity and character and honesty, you know, make that short list of people who you naturally come in contact with that you would like to develop a better relationship with to become part of that internal inner circle. Sometimes you have to be really intentional about establishing those relationships. Yeah, I like the idea of the invite because sometimes, you know, hey, listen, you have that conversation. This is what I'm trying to do in my life, trying to, you know, get better and prove and just have a better, richer, fuller life. And so I'm doing this thing, right, I'm engaging in this one word practice because I want to achieve, you know, these things and hey, you know, I need accountability partners and I thought of you, mate, would you like to be part of this and I can, you know, we can hold each other accountable and then maybe you can help that other person discover their word and all of a sudden, they're making the changes they need to also. Yeah, it's an, it really does kind of grow itself. It's an organic process, you know, so I found that most people are looking for people to, to be influenced by, to be honest, right, good people, like if you said that to someone and they admired you for some reason, they're going to want to be part of that. And they probably, they didn't know it, but they probably want relationships like that so that they can be their best and all of a sudden they're like, man, I was thinking the same thing. You know, next thing, you know, you've got a great partnership to be, to be your best. Somebody's got to be the leader. Why not you, right? That's right. That's right. Take the ball. Come on. Alright, cool. So let's recap. Step one, look in, step two, look up, step three, look out and I know we've got some resources on your website, which we'll point to people too in a minute. But I wanted to address this issue of, okay, so I've got this one word. That's all fine and well, but how am I going to be sure that's going to relate to behavioral change and mapping out, I mean, with this, I assume there comes up some type of an action plan. Absolutely. You know, on our website, we've got a detailed action plan for this, but at the same time, you know, this, this looking out, this living out your word is really where the rubber meets the road. And I create a whole bunch of checkpoints along the way to make sure that I'm asking the right questions and making progress. So for example, on New Year's Eve, we get the families together and when we discuss our words, we share with each other, hey, why did you select the word you did and what do you hope to, what progress do you hope to make this year with that word? And a lot of times it doesn't turn out the way you thought, you know, you grow in different ways, but we share that and we will paint our words on a, on a nine by 12 piece of canvas. It's a framed canvas. You can get it at any craft store. And we paint our words and we actually put them up in our kitchen so that it becomes part of our regular ongoing conversation. You know, I would say in our household, we probably, you know, refer to the words on the wall, probably once a month, in a, in a dinner conversation and people share. And also it gives you an opportunity to speak some insight into the people around you. So that they can see maybe how their word is being affected where they didn't realize it. You know, I'll put my word on my screensaver on my phone. And then each week as I, as I do a little bit of journaling and reflection, I ask the question and I look at six specific aspects of my life. I look at my spiritual life, my physical health, my emotional health, my mental state and growth, my financial health and relationships. And I look at those six pieces and I say, how is this word playing out in these areas? And is there any action I can take to use that word to improve that aspect of my life? Interesting. And how often are you kind of asking those questions and reflecting? Do you actually schedule that or is just part of your consciousness now? Well, you know, I've made this more a part of my regular routine, you know, so this is usually on a weekly or on every other week basis. I take a look at the impact on those six areas because, you know, I'm a veteran of this. This has become part of my DNA and I realize that each word in the end, in the end of every year, becomes a chapter of my life. So you know, we talk about one of the words that I used in my past was detox. So I use this word detox and a lot of people look at you funny when you use a word like detox. All right. What's going on in your life? You know, and I said, it's not, it's not due to alcohol or drugs that isn't it. However, it is about habits in my life that are toxic, potentially, that are preventing me from being my best. So I would say, right, in what areas of my physical health do I need to, do I need detox? You know, what things do I need to eliminate? Am I eating things that are detrimental to my life? So you start asking those questions around each, each area of your life. Did you say your word was detox one time? Yeah. Yeah, detox. You wouldn't think that'd be a word, right, if it's something that you would say. Yeah. Well, it's not one you want to share publicly. I thought I'd share it with you on your audience. Thank you for your honesty. Appreciate that. That's right. That's right. It's not a fact. I want to do a little experiment because I know I shared this with you over email. And so I went through the exercise and for me, the word that kept coming up was ownership. And it might be because I've recently read this book, Extreme Ownership by Jockel Wilnick and his partner there, both X, Navy SEALs and stuff. But there's some really great leadership principles and principles in there. And of course, we all know that we're ultimately responsible for how our life turns out and our level of happiness and satisfaction and all that. So for me, I don't know. It's a word that I wrestle with a little bit because if I take on that word and I'll just put this on me right now, you talk about how you do consulting and everything. So I'll allow you to respond to this in a second. But I take on that word ownership and so that's a little bit kind of like, oh, are you there? I mean, you know, I'm sure you're up for sure. You can handle it. Oh, my God. Absolutely. It's a big word. It is because I'm like, oh, my gosh, that means I'm responsible for, you know, for, okay, like you just said, my health, my fitness, my, and the level of, right, achievement or whatever word you want to use satisfaction or happiness or whatever. So what advice would you give? Let's say I am, you know, one of your consulting clients or you're at a company and you picked me in the room, my words ownership, any follow-up to that you would have? Oh, my gosh. I mean, it's a tremendous word. And I just had an opportunity. I'm scared of me now, man. Oh, it is such a great word, right? I just had an opportunity where I was, I did a, I had a speaking opportunity with an organization. We talked about this very thing about this idea of taking personal ownership for your life. And I put it in terms of you are the driver. You're the driver of this thing. Now, you know, as a man of faith, of course, I'm trusting that God is going to, you know, give me direction. But in the end, we're in partnership, you know, I've got to take action. So you're the driver, man. And here's what it does. Here's what this word eliminates. It eliminates excuses, right? You can't now say, oh, the reason I'm not where I want to be with my personal health is because of X, Y and Z. Well, that goes away because you're going to take ownership for the steps necessary to be in great shape. It eliminates your ability to blame others, you know, you, because you're taking personal responsibility for the process. Now, the outcome, you know, you cannot achieve the outcome exactly the way you thought you would. But the truth is, if you're taking ownership, you're taking personal responsibility, and you know what, here's another example. If you don't like the direction of your life, then there's no one else to, you can't look around you and say, hey, are you, can you help, you know, why aren't you getting this done for me? You have to own those things. I love it because at the end of the day, you know, do you really want your future to be in the hands of... Right. And ultimately, it's not. So quit giving myself. That's right. Yeah. Exactly right. You're just a... Very good, very good. What are some other examples of words you've heard just to spark people's ideas, perhaps? You know, a lot of people will choose words like simplify. I think there is a prevailing sentiment that everyone feels overwhelmed or over-scheduled or, you know, just... Overcommitted. Overcommitted. Overcommitted. Absolutely. And because of that, people have a real desire to simplify their life. And I've seen that words, simplicity or simplify, have incredible life change in people's lives, because here's what it does. They start looking around all the areas of their life that are complicated or that are over-booked, over-scheduled, overwhelmed, whatever. And they start clearing out the clutter. A great example of this is if you were to open the door to your walk-in closet, for example. Oh, I agree. You would be... Yeah. Right. Yeah. You might have to kick some stuff back into the closet before you close the door. Nobody likes that feeling. You know, studies show that you will only wear about 10% of the clothes that you own. So... That's so true. I just thought of that the other day. Yeah. I got to get rid of some stuff. If you have a stack of shirts, for example, if you just put your hand in the middle of that stack and took the bottom half, you would never know those shirts were gone. You give them away to goodwill, you'd never know that they weren't there. So people will go in and literally declutter their closet in an effort to simplify their space. You know, it's interesting about that when you declutter your closet, and I think we've all done this from time to time. It's amazing how you feel lighter and freed up. You know? Oh my gosh, buddy. It gives you so much life and so much more energy, so much more positive energy. You know, for the guys out there that are thinking about a closet who cares, that's somebody else's problem. I look at my garage and oh my gosh. You know, I got to the place where I'm determined to be able to always park the two cars in the garage. You know, I do not want to be the guy with the car out on the side of the road or in my driveway. Well, I spent some time cleaning out and then I got so much life from it. I did the different thing when it came to, you know, taking ownership in the area of fitness where we had a pool table in the garage, the kids never used it, so I gave that away and put my home gym in the garage. Now there's no excuses. Buddy. Yeah. Yeah. I'm telling you. I wish I had thought of that. All right. So it was a great idea. Something else came up here. What about when you have words that are kind of vague, if you will? I guess give you a couple of examples of that of words, you know, perhaps that I've seen such as like maybe drive or rebirth or accelerate. I mean, you know, one could argue, well, dude, that's kind of vague and unspecific. Like how would somebody, he could either improve that word or write craft an actual outcome around that? Yeah, game plan. Yeah. You didn't mention it exactly, but it's it's kind of along the lines of rebirth or, you know, revitalization is a word renewed. And we hear renew a lot. And I will say this, there are thousands of words that have been used very uniquely. And I do believe that if you're sensitive to what you need most and what what needs to change most, the word is going to be very personal and applicable to you. So we're like renew will be this, well, how do you ask the question in each of the, again, I go back to the six dimensions of life. And I say, what are some decisions I can make? What are some actions I can take that will bring renewal to my financial life? Okay. Got it. So, you know, what are some decisions that I'm making that are preventing that renewal? What needs to be revitalized to you? That's everything. So that's a good filter question, if you will, to run it through that. Yeah. Absolutely. You know, because those are the roles that you play, you know, those are the dimensions of your life that you hope will have some positive impact from doing this exercise. And the more you ask those questions and then say, well, what action can I take? And I usually boil it down, you know, in the, in the spirit of one word, I'll say, what's one thing that I can do in my physical life to bring renewal, for example? And that one thing becomes a rallying cry. And it's very narrow. And usually you make a lot of progress toward it. Okay. But I like that because that then does give you that focus for, okay, I've got the one word. And then you ask that question, you know, around the six areas of life, how can I have more renewal or ownership or whatever it is in those areas of life? And you'll come up with answers to that. That's right. Got it. All right. Now, you guys I've seen have also since, you know, the, the, the genesis of one word, if you will, right, can one word, the one word that will change your life. You've now expanded into life word, right, discover your one word to leave a legacy. Do you want to share how that came about and any key differences there? Oh, yeah. It, this is, this is brand new came out in December. And we are excited about the momentum is, it's getting the difference between one word that will change your life and life word, discovering your one word to leave a legacy is, is this one word that will change your life is all about life change. It's about refining you and making into your, your very best is preparing you for the, the things that you're called to do. And it's all about life change. Life word is really about legacy. It's about beginning with the end in mind. It's about focusing on your purpose, your big purpose, your, your, your life's work, if you will, so that you can kind of keep that plumb line. You know, stay focused on the purpose of your life so that you can live on purpose, live with purpose. And in the end, make a positive difference for others. Got it. And that just came out in December, huh? It did. You know, one word is kind of like the chapters of your story. And, and life word is, is that title. You know, I was, just the other week, it's funny. I was on my, I was on my phone and I was walking from one location to another in an area I was unfamiliar with. I was going to pick up my car actually, we're doing some work on it. And I'm, I'm walking and I'm looking at my phone as I'm walking and I look up and all of a sudden I discover I'm, I'm actually in the middle of a graveyard and I'm thinking this is not really where I thought I'd end up, but I looked around this graveyard and I looked around at all the, all the tombstones there and I said, man, this fits with this whole life word concept is you've got one life. You will make a difference in some way, shape, or form. And the question is, will you be intentional about the way you live? So as to lead the greatest positive mark that you can in this life. And that's where life word comes in. Creating that one word focus on the big picture for the mark that you're going to, you leave behind. Oh, that's cool. Before we direct people to your website and all those resources there, any quick success stories. Some on your website, but any that like come to mind in terms of, you know, this one company or individual, like you worked with that you saw, right, noticeable difference for them. Yeah, I think, you know, a high profile one that's current is Davos Sweeney of Clemson University's head coach. Oh, well. How timely is that? There you go. Come on. Davos, we love you, buddy. And Davos is one of those guys that is a passionate dude and John Gordon in particular our co-author has worked with them for years and years and has really helped Davos to transform the culture of that locker room and his word for the year this year was love. And he said that the team that loves most is going to win. The team that loves most in the locker room, the group of guys that are most committed, that love each other, that believe the best in each other, that won't give up on each other is going to be the one who on the field of play is going to play at the highest level. And it's been his word for the year, it's provided that focus, that driving focus throughout the year. And of course, they, you know, they had the good fortune this year to win the national championship last year. They fell a little short, but I think that that driving force has really created a culture of teamwork, belief, and unity in the locker room that shows up on the field. Yeah. I'm sure can change everything and I'm sure you've seen that when you work with companies when that's such a great, I mean, you think about that with football. I mean, who would have thought about that, right? The team that loves the most wins doesn't sound usual for football locker rooms. Yeah. Not very masculine, right? No. Oh my gosh. That's incredible. But pretty powerful. Yeah. That's great. All right. So there's tons of resources on the website. I know I've gone through some of them. I've got the book and I'm diving into that. So I'm kind of walking through kind of a self study with this right now, but I'm going to be identifying my accountability partner. So anybody who's listening to this and wants to be my accountability partner, you let me know. But in terms of resources, you've got like discussion guides and a review and you can actually create your own poster and print it out. Where would you like to direct people to? Yeah. The easiest way to get that is that our website, which is get1word.com. And once people buy the book, go through it, go through the process and discover their word. We'd love to hear about it. And you can tweet us at get1word as well. And if you have pictures of the word of the way you're keeping it front center, man, post it and we'll be excited to see your journey. Oh, that's awesome. And you even have a one word promise on there, which is I think it's kind of a great accountability thing that you may want to put up somewhere, because it really just helps you reconnect to your promise to live out your one word. Yeah. We use that as an instrumental way to keep it front and center and to remind themselves of their focus on this word for the year. Yeah. That's great. This is going to be an experiment for me. And I wouldn't mind if perhaps you're open to it maybe, you know, six months from now, we do it. We could do a checkup and maybe bring it back on and probably have some feedback from the audience by then. But, you know, maybe we can revisit that and, you know, you'll get some updates, a progress report from me, if you will. You got it, man. I'm in. It's a long way. You know, we need to connect every month just so I keep you on track. Let's do that as well. Yeah. You guys have a great newsletter there as well. You have a one word action plan, get one word.com, definitely check it out. Anything coming up this year in 2017 that you just feels relevant to mention? I'll tell you this, the momentum from this has been tremendous and we're seeing it with teams, with businesses, with organizations. We're actually in the process of considering doing some kind of a of a conference on this because of the impact. And so we'll keep you posted on that. Yeah. I think that'd be a great idea. Definitely a conference, right? Some regional points around the country, but one word, man, you know, it's funny, when I did the intro for this podcast, I asked that question, can one word change your life, right? Kind of a cliffhanger. And so hopefully, by listening here today, you believe that it can, especially if you right, take ownership of that word, follow through on your promise to live that word and live that out on a daily basis. And by the way, as I'm sure you know, and I know you're a believer of this, Jimmy, is, hey, you're not perfect. So you're going to make mistakes and you're going to fall short, but that's okay. Get back up and get focused on that one word, right? That's right. Yep. Nobody's perfect. This is a journey. It's a process. Don't focus on the outcome, but focus on the process along the way. And we guarantee that you will make progress. Awesome. Well, thank you so much for being here. I've learned a lot. I've got some personal growth already just from this session today. And I know it'll come even more by following through on my one word promise. So for those of you listening, if you do want to, you know, have an accountability partner, maybe we'll put a small group together or something. Let me know. You can always email me info at mortgagemarketinginstitute.com. And thank you for listening. If you haven't subscribed yet, please do so on iTunes or Stitcher, depending upon the type of phone you have. And once again, always thank you for listening, Jimmy. Thank you again for your time. And for everybody listening here, we'll see you on the next episode by for now. Thanks for listening to mortgage marketing radio. One more truth in mortgage marketing, get more free training and resources at mortgagemarketinginstitute.com. Hey guys, what's up real quick? You've heard about the mortgage marketing pro membership before and I just want to quickly remind you of that you're in a place in your business where you simply need more purchased loans. You need to fill your pipeline with purchase business. Let's just face it, agents are still a solid pillar of business and sources of purchase business for you. Well, good news. Our mortgage marketing pro membership helps loan officers like you close more loans without the hassle of chasing agents or cold calling. One for you agent classes, expert training videos, a marketing automation platform that automates the entire process for you, everything you need to build your personal brand in your local market, attracting convert agents into referral partners. Plus, done for you proven marketing materials and plug and play content to make promoting your class, getting agents, butts and seeds, partnering with affiliates real easy. But that's not all. You'll also get access to our weekly mastermind calls with top L.O.'s authors, speakers and coaches to learn the best strategies to grow your business right now in today's market. And as an extra bonus for limited time for all new members, you'll get access to a database of 200 agents in your local market that have closed anywhere to from eight to 50 transactions in the last 12 months and we'll provide that list uploaded into our platform for you. So you can get off to a fast start in reaching actually productive agents. So what are you waiting for? You can check out more at mortgagemarketing.pro, see more of the success stories there. And if you feel compelled to do so, book a call, we'll have a chat, we'll see if it's a fit. Don't miss out on this opportunity to take your mortgage business to the next level right now. Head over to mortgagemarketing.pro.