March 19, 2025

Is Sales a Numbers Game or Skills Game?

Is Sales a Numbers Game or Skills Game?
Mortgage Marketing Radio
Is Sales a Numbers Game or Skills Game?
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I've certainly been guilty of that claim. 𝗕𝘂𝘁 𝗵𝗼𝘄 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝗿𝗲 𝘀𝗸𝗶𝗹𝗹𝘀? Think about Steph Curry. Why is he so admired? It's not because of how many shots he takes to sink a three-pointer. Because of his efficiency with a 🏀. Want to grow your income? Two options you have are... 1) Increase the number of conversations with qualified people. 2) Increase your conversion percentage. Increasing your conversations may move the needle. But being more effective (skills) will help you be more efficient. Thanks to @SharranSrivatsaa for sharing his insights on the Mortgage Marketing Radio podcast. Which one are you working on? Quantity of conversations, skill set, or both?

Well, think about this for a second, right? When we are in JV sports, numbers make sense. You're like, hey, I tell my son, hey, dude, you're playing hockey. Take as many shots on goal as you want, and one of them will go in. That's JV. Law of large number. He plays in the NHL, and he has 200 shots on goal, and he makes one goal. He's going to get kicked off the team. So again, I actually think brokers, owners, managers, coaches, and consultants are the entire reason why agents, like everyday agents don't get support. It is my fault. It is my fault. I am taking responsibility for this. And the reason is this, right? The fact that we think, the fact that we have been taught that sales is a numbers game is a lie. Because what it says is, hey, you just put in more effort without any skill, and eventually, you know, even a blind squirrel finds an acorn. As the world gets smaller and adds more information, as the consumers have more information, you're going to get less at bats. When you get less at bats, you're going to start to pay higher cost for lead. A higher cost for lead means more cost for conversations. Means you have to talk to more people. It's not a numbers game, it's a skills game, right?