A Simple Plan for Social Media Success

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Go check it out right now, visit LOKestudy.com and download your free copy today. Hey, listeners, what's up, Jeff? Zimfer, welcome to this episode of the Mortgage Marketing Radio podcast. If the audio was sounding differently on the introduction, my apologies. My soundboard went on the fritz. I had to send it back for repairs and therefore I'm doing this intro just off of airbuds. Just goes to show you, though. Hey, you know what? You got to make do with what you got, the tools in the moment. So let's get into it. So before I bring on my special guest this week, I want to remind you, as we've now shifted and transitioned into a purchased dominant market, refines, of course, have drastically tapered off. What am I hearing from a lot of loan officers? Look what I'm hearing is that they want more agent referrals. It's what you want, right? But what I also hear is that most loan officers struggle to get agents to respond, usually because the sales pitch falls flat and offers little tangible value to all state agents. It's what I call same as lame marketing, right? So you need a better way, right? And I'm excited to show you a better way. You've heard about it by now by listening to the podcast. It's called My Agent Classes. It's part of the Mortgage Marketing Institute pro membership, and it is a proven platform and method that breaks through the noise delivers tangible value, attracts agents, and compels them to send you referrals. You've heard the success stories on here multiple times. You've heard the testimonials, and I can just tell you that here's a recent one, Liz LaFourth. 39 people registered for her class, 15 attended, three new leads, two scheduled appointments after the class. All happening every single time our members do a class like clockwork. So you want more agent referrals, you want them quicker, you want them with less chasing and more attracting. Here's what you do. You go check out mortgage marketing dot pro mortgage marketing dot pro, you get all the details there. And if it's for you, great. We'd love to have you. And if it's not, that's cool too. All right. So onto my special guest, Taylor Eller, Taylor Eller is an amazing human being, and I love the conversation we have with her. She is a digital marketing and engagement specialist at Atlantic Bay Mortgage. She's also the host of the Lending Forward podcast. We've got links to that in the show notes here. And what I love about the conversation with Taylor is we walk through probably more often than not the challenges we hear from people myself included, which is how do I show up on social, right? What do I post? What do I talk about? I don't want to be on camera. I want to be off to can I succeed without being on camera, right? And so the conversation I have with Taylor breaks down the various options and steps and simple process for you to get started and have social media success. And I think you're going to really enjoy this episode once again, check out the links in the show notes. If you want to get more information about anything talked about in this episode. So without further ado, let's get into this week's show. Taylor Eller, welcome to the show. Thank you for having me. I'm excited to be here. I'm excited to have you returning the favor. I was recently on your podcast. That was an awesome experience. And why don't we do this? Let's take care of housekeeping so we can get to the fun. For those who, you know, your own version of who are you, what do you want to do? What? Sorry. So my own version of it is I work for Atlantic Bay Mortgage Group and I am the proud host of lending forward podcast where we have one-on-one conversations with mortgage bankers, agents and folks like yourself and talk about raw conversations and solving problems. Love it. Raw conversation solving problems. That's what we're going to talk about today is solving problems. And whenever I say that, there's two things that pop into my mind right away. Number one is, as you know very well, a problem air quotes we often hear from loan officers and agents is what the post like, you know, I don't know what to do. I don't know how to show up. So that's one problem. Let's take that first. Gosh, I hear it at all times from all sides and it's twofold, right? So it's like, one is, I'm willing to do it, but I don't want to be on camera. And then the other side is, I don't know, like we said earlier, I'm not, what do I do with my hands? Right. But it's like, it's true. It's like, where do I begin? What platform? I have all the questions. And ultimately that leads you down the rabbit hole of never posting because you get lost in this funnel of overthinking and it's terrible. So I've always found, you know, when I'm coaching it, it's like, all right, if you don't want to be right on in your face and you don't want to be the selfie queen, I understand that. No problem. We get it. And I also don't want to see pictures of your food. But I think it's a happy mix of being able to capture the moments creatively speaking. And the more you do, the more you try and aim for more content and try to think with that creativity hat, I think you're going to start to realize, wow, this is a little bit more organic and feels a little bit more normal than I thought going into it. So creating that awareness is the first thing. I don't think we address the problem though. You know, the resistance, right? There is a look. I feel it too. I mean, I find it. I'm just going to be totally honest, it is one of the weak areas for me. Like, if you look at me, right, this guy who's got a podcast, whatever, five, six years and compare, and this is, I know I'm shining the LED on me and I don't want to sound like I'm self bragging or anything. But like my social media presence compared to others who they arguably have a bigger presence and a big, a more leveled up perception than me, only because they've been better at doing that, the work. So there's the gap in the game, there's the bridge that needs to go to, that's where I find for me personally and maybe others is like, well, yeah, I kind of see, I know what it should look at because I see these people doing this, but how do I get there? And is it as simple as, I'll give you a space to answer, is it as simple as, dude, just like I just did, you didn't notice this, but I grabbed a photo of us on the zoom. Yeah. That's a piece of, is it really that simple? Right. Yes, it is that simple. It's more so, that's one thing you get tangled in this web of like overthinking it and thinking it's got to be this perfect buttoned up picture. You're not a great photo ticker and you might not be the prettiest peach, but you know, at the end of the day, we're all trying, nobody's getting on the camera and saying, wow, 75% of me is so nervous to be doing this right now. I hope I come across. Okay. No one's talking about it. We're all baking it until we make it. I mean, there's some people that are great on camera and good for them, but the majority of us aren't comfortable going live, aren't comfortable doing a ton of selfies and being the person that's like, okay, everybody, let's gather up and take a picture or let's do a quick boomerang, no one feels comfortable doing that. You just have to kind of throw yourself into the mix. See what it is that's out there that you enjoy engaging with. See what it is that like, okay, all right, I could do that, you know, and just just roll with it. Sometimes there's some content planning, but don't go too crazy because that might freak out too. But really, it's just about grabbing your phone. It's right there. It's less than three feet away from you almost all times of the day, but the way I see it and you could stop me. But, you know, if you look at every, so from a mortgage banker's perspective, right, you already know you're going to meet with two agents every week. One's going to be coffee. Maybe you're going for a walk with them. Maybe you're doing lunch. Happy hour. Okay. Think of that as a true event, right? So what does your pre-event strategy look like? What does your live during the event strategy look like? And what does your post-event strategy look like? You know, so let's just say, hypothetically, I'm going to meet you, Jeff, for coffee. And we're going to go to this cute little boutiquey, but everybody in the locals love it, you know, whatever. So, I know I'm going to maybe I'll go take a picture and say I'm really excited. I'll do a story. Really excited to go meet with Jeff. We're going to go to so and so tag coffee place and we're going to talk about all things real estate. Now we're at the event. Maybe I take a quick video of me opening the door. Maybe I take a cute little picture of a sign. Maybe I take a selfie with the agent. And then afterwards, you're posting that in a real form. You're tagging the agent. Then you may go and do another story afterwards. It feels like a lot of work, but if you just make this into a checklist and you know each time, not only are you one building content, but two, getting exposure for your name and the little coffee shop and the agent and your strengthening that relationship with the agent. That in theory is like, it's what five options, five different steps you have to take. But they're going to share that. They're going to be like, oh, I love that I was tagged in that. And so now you're getting in front of their audience. So you're tapping into them and it's just all in a day's work. So you know what's it's interesting. That's good advice. By the way, I like that is the pre pre during and post. And that for me has become a, I have to remind my, I have to consciously think I have a head of time. Like you said, I'm glad you kind of structured it in this pre-planet thing like, think about you're going here. And what popped on my head was like, now I'm noticing, remember where I was the other day. But I grabbed my phone and I did like the video clip thinking in advance that I know I'm going to use that for a real or a story. Yes. And I think that is a bridge of the gap that I talked about a moment ago that I've recently been better at creating more awareness of like, oh, this is like the old Gary V. thing, document document. I didn't really know what the hell that meant or how per se. And so my version of that thing you illustrated so well is, I'm just going to start documenting stuff and some of it, I may use and some of it I won't. Right. Is that? Yeah. Well, I mean, you're building out this library of content and, but the thing that you highlight so well right now is that, yeah, before you wouldn't ever think to do that. But now you're like, ah, it's that mind shift of like, oh, I'm, you know what? The more savvy you get at doing it, the better off it's going to be and your content's going to get better. If you look at what you post two years ago from where you are now, you're like, oh my God, who was that guy? Who was that guy? And then you're like, wow, I've come leaps and bounds. And now I know there's opportunities. No, but there's more opportunities now that you've created because you've gotten comfortable doing it. And at the end of the day, you're all sales people. So it's like, at some point, you're going to need to start selling yourself on content. And that's where people are going to go to find you. And if you're not there and there's no presence in your, you Google, Taylor, Ellard and nothing comes up. It's like, all right, well, instant gratification, moving right on. So for those that are overly self conscious, when you're out somewhere and doing that, first of all, I understand. Second of all, I think I'm coming, warming up to the fact that this is the world, argue about it if you want, debate it, whatever. This is the world that we're now in where we're documenting our lives. And you will notice and see it more often. And where that maybe you are one of those people, I don't know, who you, I know somebody in my life who responds in a way where they're like, look at that, they're just taking them stupid selfies, whatever, right? I mean, some people respond, but to that, my reframe on that is, hey, what you don't know is they're creating content for their social channel, whatever. And they're actually building a business, they're building a bridge. So you can be there and like, be judgy versus maybe you don't understand the context and they're not doing it in a very look at me way, although many are, but you know what I'm saying? That's how I'm working through that mental framework. And you have to, I think it's, yeah, you're right. It's going to be a thing more and more prevalent. People are branding themselves. And that's what they have to do for their business. But maybe reframe it like, wow, they're really investing in themselves. Good, good on them. You know, instead of like judge Judy saying, oh, you know, poo pooing the idea of taking a selfie, you know, food before it was the food, right? Everyone's got their food. It was the food syndrome. And now it's like, it's, it's, it's progressed and the other things. So, you know, I think as far as someone being, you know, not so sure or feeling uncomfortable, like we're all kind of, you're going to feel uncomfortable in the beginning. And that's just how it's going to go. And until you're like, you know what, I don't care what you think about me. And that's where you're going to say, okay, this is for me and not you. Yeah. I know I still feel uncomfortable sneaking that little photo of the person at the airport who needs to be, you know, singled out on my social media, yeah, that's, that is a little different. Dude, dude, we're in the Birkenstocks, where he hasn't clipped his nails in six months. Oh, no, I know that belongs on like, what is that subways of New York channel? That's a good one. All right. So folks, you've got to have a pre, you know, content plan. You've got to have during, like, and it is so still weird, like you'll go out and take a picture with someone, especially, I don't know, it's a guy thing, it's just weird. Hey, look, like I'm out with my buddies, we'll even be at a frigging rock concert or something to be, let's take a selfie, you know, and I'll feel like a total cheese ball. But once again, I'm like, hey man, this is the world we live in. And if I want to build awareness, if I want to become known, that's part of the game. Well, I mean, and, and, you know, I think once you just realize where it's going to go, and typically nine times out of 10, people know exactly where it's going. If you're getting that close to another human to take a selfie, that's not your family, you know, you get it. But yeah, just, it's just a bracelet, you know, no, it's not going away. Know that, I mean, video, if you can, video is king. So I mean, if, if there's a way that you can incorporate, like, you're all your different stills into a real, like I said, I don't think it always has to be your face, right? It could be fun places or, hey, where am I in Atlanta or whatever? You could make it fun. It doesn't have to just be selfies. So like you said, just embrace it. It'll be, guess where I am. As a matter of fact, here's, here's an example of capturing content. And by the way, this is the thing, this is the thing I want to reveal to people too, is the content you capture for later. Like, I used to think that, oh, I'm capturing this thing. I need to post it because I'm here right now. It's like, no, you don't. You can post something like I did. All right, I'm going to admit it. I'm going to admit it. I was last weekend. Don't judge me. My kids are 20 and I'm almost 18 and I was in a jucky cheese last. Oh, wow. How is that? Exactly. That's what I was wondering. But I'm thinking of myself, I'm going to capture this shit. I'm going to be like, help. What am I doing here? Since sanitizer. I'm going to be like, please. How is my life that I'm back at a jucky cheese when my kids are 20? What, what strange vortex am I sucked it? You know what I mean? It's a good build up this whole thing. But here's the thing. That was a week ago. And I haven't posted it yet, but in this case, it doesn't matter. You know what I'm saying? Would you agree that it's like not everything needs to be exactly in the moment? It doesn't. I mean, if you could build that stash out and just pull from it on a rainy day, if you know your goal is to do one video a day or that's too crazy and you want to do like twice a week, whatever. I hope that. Have that. Yeah. Just build your stash out, go spend two hours and know, hey, look, I'm just going to go around town. I'm going to take pictures here and there and I'm just going to save it for a rainy day. Okay. Time well spent. You've got to invest that kind of time. And I mean, I think a big piece of it is in the real time moment. Okay. Sure. Like, you know, if you want to do that sometime, sure, why not? You're with our agent the day of you know, you might lose stamina or they might go to another lender and have a lunch with them and they never, you, you missed your boat there. But I mean, I think that there's so much value in just having something to share. So and I don't always say like, I don't know. I don't always say that you have to have all of this posts every single day and then you come off cheap. You know, you don't want that. You've got quality content or you've got an idea of time blocks some time into your schedule and just go and do what you got to do to build that stash up and pull from it when you need to. Yeah. I think that's a good, good kind of a concept. Build that stash up kind of like, you know, a repertoire or a library of clips and files and think what content you have that isn't time sensitive. You know, shots like you said, if you're local town or you got this cool place to go. Nobody does the art backdrop with the wings or whatever, you know, if you got one of those in your town. We all do. So that's good. We help them. Hopefully it's getting crossing the bridge. You know, this is the world we live in. Just start building your, you know, kind of, would you call it a stash list of what you mean? It's a myriad of your repertoire or whatever. Yeah. There's their stash show people building a stash library. I've seen that in high school, but it's a different thing. Where's my drum? Yes. Okay. Okay. So now let's talk about a different kind of problem, which is relevant to content, okay, because we did the whole document day in the life you're meeting, whatever, out and about. But then when we get more intentional with the content and think about the audience that we want to serve, this is the drum I've been beating lately is help people solve problems. And so what are some problems or who are people we can help today as a mortgage professional? Gosh, I mean, I think what we're in front of right now is unique, but not so unique. So we're dealing with rising interest rates, we're dealing with, you know, people not really sure we're faced with being back boots on the ground again, prospecting. So there's a lot of change that we're not quite used to, given that we've all been kind of in these bubbles for the last couple of years. So they've opened the doors and we're all coming out, but wait a minute, we can't do but so many things because of inflation and the thought of recession and so I think there's a lot of problems right now that mortgage bankers are feeling, but the one thing that they can really hone in on and take a hold of is their social and digital presence. Okay, so let me put them in some context. I think that one of the easiest places to start with problems that you saw as a mortgage professional is, you know, if you think about your audience, with people, people have often asked, hey, which audience am I speaking to? I know of other people I've interviewed that are doing very well on Instagram for that example, let's say, and they're like, well, do I create content for consumers or for real estate agents? And in the moment, the best answer I have for that is they can actually blend into two, but what's your strategy? Are you trying to attract consumers or realtors? Because I think if you're focused on attracting consumers and your content is consumer facing, well, I mean, that's relevant for realtors anyways, right? It's an integrated mix, like I don't think there isn't one or the other. It is, you should be D, all of the above. So when I think about it, I think, okay, I want to reach out to my agents on Instagram and be able to enhance that relationship by tagging them and doing things with them. And in turn, I want to showcase some of my what's going on in my pipeline and how I'm trying to help my more or by borrowers by doing this and doing that. And if you find that you're in this rut too, let me tell you what I'm doing for this family to get them into their home of their dreams. So then it's almost like you're going over your pipeline, you're saying the problems that you're dealing with, you're solving the problems in real time for these people. They're anonymous. We're not like when Sally Hansen and her husband are terrible credit. You know, so we're not saying any of that. We're just saying like, this is what's going on. Here's what I'm educating them on and how I'm helping them. And then in turn, it's like the agent's going to be like, wow, they really care about their borrowers. And that's like, I mean, that's glorious. It all comes full circle at that point. So it's not a one size fits all. No, and what you're saying is telling stories in a creative way. I've seen people do it with the videos and they're pointing the bubbles and, you know, buy a house with a 580 FICO, zero down, yes, you know, all those types of things. But then also tell about how you, yeah, you helped get some wins. Either in today's market, how you helped, after eight offers, my buyer got their offer accepted. Here's why. Right. And that kind of stuff. So showing up and telling stories and it doesn't always have to be you on video. That's right. You know what people overlook? What's your, do you got a favorite social platform? Instagram. Really? Why? It's low hanging fruit. It's simple. And I don't do a lot of the bubble thing. Listen, if that's your thing, good on you. That's great. But I'm not a, I don't dance well. So I don't need to like really showcase that. So I mean, there's, and I think it's just overplayed, but I will say Instagram is my favorite. I'm able to see all of my views, their demographics and where they're from. So I like to tap into that as far as the analytics side of it goes. But I know I'm on TikTok, but yeah, I, yeah, I'm, I'm trying to try on TikTok yet. I know. I'm almost 32 and I'm like, am I too old? Is this? Oh, Glenda Baker's crushing it on TikTok. I know. She is. She's awesome. I'm certainly not. Only because I don't try and in this moment, it's also I think it's about bandwidth and I am a believer in, I think you and I might have talked about this before. You can't be great everywhere. Mm-hmm. You can't. You got to pick your platform where you're going to kind of go all in and Facebook's easy to cross per most to Instagram or vice versa. So maybe that's for a lot of people, that's where most people are. But yeah, you've got to dive in. Right. And I think LinkedIn is a great platform. I honestly do from writing articles to just interacting. You can get in front of a lot of people that way. The algorithms stump me from time to time on LinkedIn, but I tried, you know, I think the message is different everywhere. You know, like let's just say you have one message and then you distribute it to multiple different platforms. Pick two that you're really into, that you're on, that your target audience is on, whether that be your agents or your borrowers or your friends, family, your sphere, what have you, you know, just pick two and then just do those well. I don't think, like you said, you don't have to spread yourself so thin where you have to be on all the things. Just get on the two that you're good at and you engage with and you like that kind of content because odds are people that are like minded like you are also on those different platforms as well. Yeah, I was talking, excuse me, talking with an agent yesterday and that's what I asked to her. I go, where do you already hang out? She's like, Oh, Instagram. I'm like, well, there you go. Not your thing. Like, you hang out there for a reason. You have to enjoy what you're doing, right? Right. It's funny. The one caveat to all this conversation for those that if there's anybody left out there listening to us, that still thinks you don't need to have a presence online and by online, I mean, your total digital footprint, this includes Google, your business profile, all that stuff. We've got all the stats to show why consumers expect you to be online. The only exception to that is I remember I was communicating with this guy who's a marketing agency owner and does a lot of really great, cool stuff. His name is Dennis Yu. I don't know if you know him. Why Yu is his last name, Dennis Yu. And anyway, he was talking about how he met the CEO of, I think it was Voodoo Donuts down in Costa Rica. Have you heard of Voodoo Donuts? Yeah. Okay. And so he's down there in Costa Rica and they're talking about social media and all this kind of stuff. And what the point Dennis Yu was making is like, you know, this whole thing of like being out there on social media and stuff like that as a business owner, here's the CEO of Voodoo Donuts, zero presence on social media whatsoever, right? And so sometimes you get these quote gurus show up and representing these examples of like, here's an example of a business owner who's not like, you know, on social doing video blah, blah, blah, blah. And then I asked Dennis. I said, well, wait a minute, Dennis, isn't that contextual or situational because wouldn't you agree that real estate and mortgage professionals actually need to have a presence online? And he said, yes. In that case, when you are a personal local brand, your brand is your face. Then yeah, I don't care who the CEO of Voodoo Donuts is. I don't, I follow Voodoo Donuts, not the CEO. However, and I'm ranting here because I had too much coffee, but that's how it goes on Fridays. Keepin' alive. Keepin' alive. But here's the other point. The other point is this, if you aren't giving some reason or if you're not a person to follow like the whole, why does the personal brand make sense, here's a case in point. I'm a reminiscent of we talked about this on my podcast with you, vice versa, right? Who do you know and love at Mercedes? Nobody. Who do you know and love at GM? Nobody. Who do you know and love at Tesla? Elon Musk. And that's why Elon Musk, that's why Tesla is worth more and has all this incredible brand value is because of the individual. So hopefully I'm making some kind of point there. You are. I mean, it's not, you are out there trying to prospect and if you are not putting yourself yourself out there so that they know who you are. I mean, and Elon, it's like a whole, it's a story in and of itself too. So it's just so much, I mean, that's just so much power and being able to, it's the storytelling. It's the storytelling, honestly. And so, and people don't necessarily, I don't ever see people talking about, I see reviews posted. I see so and so got a five star review and this is what they said about her. And I'm like, that's nice. But like, say that. Say someone just told me that I, you know, this, and I remember when, until the story of the person, do you know what I mean? Instead of just like posting that, say, hey, this is what happened with so and so when she gave me this review and now she's in this awesome home, instead of just posting, you know, your bird eye review, just say, like, hey, do you know what I'm saying? It's just important to, and that's one easy, low hanging fruit. It's just like, get on the mic and say, this is what happened for this person, this borrower. And now she's in her home of her dreams with her two kids and gold retriever. Yeah, my version of that would be, hey, you know what I love about this business? I love helping first time home buyers. I love helping people work through this tough market and get their offer accepted. I love, right, being the start of somebody creating dreams in their home together, right? And the example I've got for that this week is, like you said, they had, you don't even have to say the name. You could just say, hey, had a client, family, right? Just had a baby, yada da da da da. Here's their challenge. Back to what I said, solving problems, you help them solve a problem. Exactly. That's what we're doing here. We're helping people. And I think, I mean, if you just talk about it, maybe that's like your Monday pipeline update and you just go on and you just have a quick little video about what's going on in your pipeline or you save it, you know, whatever the case may be, but that's something that's content. That's something you can do every single week. That's committed. You can commit to that. Do you like batch film or batch create any of your content? Do you mean getting five different outfits together because my hair is curled at one time and quick switching out and switching out, yes, it's the time I'm efficient, okay? No, we are busy. And so I'm wondering, I'm looking at some of your posts here is like, how much of yours there are pre-planning? You've got your notebook, you've got your ideas, you got your bullet points, go, is that how you do it? Typically. Okay. I know what I want to cover. I know going in, you know, I know I want to hit this and a big piece of it right now is financial literacy and affordable housing and making sure people know what's what and what to expect. And for me, that's so much content right there. I mean, you could pull from a blog. If you go follow a blog, gosh, there's like way too much content there for you. But that's if you're looking for low-hanging fruit and you're ready to get in front of the camera, do that. Well, back to solving problems. One of the five biggest questions or misconceptions that exist right now in the market. They all know what they are, right, the old 20% down, 80% of those story, blah, blah, blah. You guys know them at nauseam. Yeah. Okay. That's five different videos right there. I know. Just break down the science of why people think you have to put 20% down, done. You know, I just had a thought too, is you could repurpose those videos into the FAQ videos because if you were just going to create a series of like the top 510, whatever questions you get, you know, and then you get your, you know, milestone videos as well. Well, then you got this library you could create, but you could also take those problem-solving videos of the, or let's talk about the five myths or let's talk about the misconceptions or let's talk about appraisal gaps or let's, we've seen some of the people do them like Denise Donahue and others who respect tons. The examples are out there and they're obviously getting business from this because you said financial literacy. Why is somebody going to choose you? That's the big question you got to ask yourself. Why are they going to choose you? You know, why should they choose you? And let's take it one step forward because we just talked about efficiency. You've got a borrower that wants to know what the difference between a prequel and a pre-approval is. Go do an Instagram video on that and every single time you have a borrower ask that question, shoot it to them. And that's so, I mean, and how that is such good customer service to, to say, you know, what? I thought you might ask that. Let me send you this quick video. Right. Right. I'll link to the video, whatever, you know, however you get it to, bomb, bomb, I don't care. All right. All right. So tell me what's got you excited now. Let's see here. Let me think. What's got you excited about Atlantic Bay? What's going on over there? Oh my gosh. All things amazing. We're just, we're growing and we've got such great powerhouse leadership. I mean, they all, it's so funny. I've never worked for a company where you go in and they, on the outside, they're like, yeah, they're really, really great. And then everyone's preaching, come on, it's, we're so great. And then you get in and they're not great. Like I've never worked for a company that has been a fairy tale on the opposite side. So it's true what they say. I mean, Atlantic Bay pours into their mortgage bankers, supports their people through and through. And that's one thing that I'm proud to say I work at Atlantic Bay. You have the digital marketing and engagement specialist and business development and the pot, you know, host of lending forward. Yes. And I'm getting licensed in real time. And so you crazy. I'm not crazy. I am very smart or I try to be. I think I am. We'll see. I'm getting licensed. Why are you doing that? So I wanted to document in real time what it takes to get your animalist license from a few different sides, right? So if you're in the bank world and you're thinking, I want to grow and be a leader. But I'm scared to test out. Let me show you how, how long it might take, what, what you might expect. And then in turn, for the next generation of mortgage bankers, what does it look like? Nobody wakes up and says, I would like to be a mortgage banker, you know, that's not necessarily something. Some, sure. But typically it's like your dad was a mortgage maker, but however, I'm showing and trying to show full circle what it takes to become a mortgage banker and then all of the amazing tools Atlantic Bay gives you to be successful. Nice, nice. Love it. Very cool. Well, I'll make sure now your podcast is called Lending Forward, right? That's right. And that's available where all fine podcasts are provided. Wherever you listen. I'm looking at the Spotify link right now for sure. Okay. Very cool. Well, make sure we put links to that in the show notes. And then of course, your Instagram is the Instagram handle the same. Just Lending underscore forward. Lending underscore forward. Anyplace else you want people to connect with you? How about LinkedIn? LinkedIn. Come on. Lincoln with me. Link it up. Link it up. All right. So in closing out, then your final words of advice or encouragement for people trying to better understand where they fit in this, you know, creating a personal brand, social media world. It's important to invest in your business and social media is free. Not that we need to hone in on that anymore, but it's, it's come to a time where the next generation that is going to be buying homes expects you to show up on social. And if you're not there, you've, you've lost it. You've lost business. So you owe it to yourself to invest in your business and you need to get on social. You need to be creating video and Jeff and myself can help you get there. There we go. Way to close it out. Thank you for being here, Taylor. It's great. And everybody, there'll be links in the show notes to be able to connect with Taylor on the next step. If you want to follow her and engage, get questions, whatever. And I do suggest you listen to her podcast. She said some amazing guests on and Taylor. Thank you again. Thank you. Good to see you. You bet. Hey, thanks for tuning into this episode of the Mortgage Marketing Radio podcast. I hope you enjoyed it. And remember if you like this episode, please leave us a review that helps us reach more people and bring more good value and content to you, our listeners. And then don't forget, if you are a loan officer who wants more agent referrals in less time, be sure to check out the Mortgage Marketing Pro membership at mortgagemarketing.pro and learn more about our turnkey system of agent classes that puts you front and center of your local real estate agents, attracting agents instead of chasing them and getting agent referrals like clockwork every single month, just like Kerry Cobb, who her first year in the business with closing over 75 loans, achieved 40% of those 75 loans exclusively from agent classes. And if you want to learn how she did it, now you can do it too. Once again, go to mortgagemarketing.pro and I'll see you over there. Thanks for listening. Bye for now. Hey, guys, what's up real quick? You've heard about the Mortgage Marketing Pro membership before and I just want to quickly remind you of that you're in a place in your business where you simply need more purchased loans. You need to fill your pipeline with purchase business. Let's just face it, agents are still a solid pillar of business and sources of purchase business for you. Well, good news. Our mortgage marketing pro membership helps loan officers like you close more loans without the hassle of chasing agents or cold calling done for you agent classes, expert training videos, a marketing automation platform that automates the entire process for you, everything you need to build your personal brand in your local market, attract and convert agents into referral partners. 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