Ep 147: Going All-In on Mobile To Win Consumers and Capture Agents

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Visit LOKestudy.com and download your free copy today. Welcome to mortgage marketing radio brought to you by the Mortgage Marketing Institute. More number one source for truth in mortgage marketing. Hey, listeners. What's up, Jeff? And for welcome to the Thanksgiving edition of mortgage marketing radio. I'm releasing this about a week before Thanksgiving and it's going live probably right around Thanksgiving time. So if you're carving out, no pun intended, carving out some time to listen to the podcast and stay tuned in. I appreciate you. I'm going to be getting some windshield time over the Thanksgiving holiday driving. I think I'll be in four states. So I'll be listening to podcasts and if you're listening to my voice right now and it is sometime during the Thanksgiving window, I want to say thank you. I just want to let you know how thankful I am for you, the listeners and your feedback, your reviews, your reaching out on Facebook, your emailing me. I just appreciate the feedback always, your input on the value and impact you're getting from the episodes and your suggestions on how to improve the show. Guests we should have on different topics, different formats and stuff. New things actually coming your way in the new year, but just wanted to let you know that even though there's this focus on giving thanks once a year, if you will publicly write, I hope that you're feeling the appreciation back for me, being thankful for you, being a listener here, because you know, that's why I do it for you to make a difference and add value to you and your life and you guys are adding value back to mind. So I appreciate that. All right, with that said, by the way, happy Thanksgiving to you and yours and your family, enjoy. I hope it's safe and happy time and you get a chance to reconnect and bond with those that matter, spend time with people who have matter and are important to you or do things that are important for you. So I want to give a shout out to Ian Mortgage. Ian says, best mortgage and real estate show actionable and useful information. I am smarter after each episode. This is the best show for MLOs and now for real estate agents as well. Thanks, Jeff. Keep the good info coming. Well, thank you, Ian Mortgage and listen, you know what to do in exchange for you leaving us a review. You want some swag. I got swag box going, t-shirts, stickers and other cool stuff. We're going to be putting in there. You can just hit me up on the Facebook's DM me, PM me, messenger me. Let me know your address, shirt size and that you did leave a review. This one's for you, Ian or anybody else who cares to leave a review as well. Wherever you're listening to this podcast. And don't forget, you want to connect with us at a deeper way. You can join the private Facebook group, just search mortgage marketing radio podcast. There's extra value content from me in there. I'm going to be going live more often, sharing additional resources. It's the conversation after the podcast. Sometimes that makes the difference. So make sure you check that out. And also, if you're interested in how to go deep versus wide with real estate agents, how to get maximum referrals in minimum time and become a modern mortgage marketer, a regenerator, up level up your social media game, build your personal brand. So you can merge the offline with the online. Check out the mortgagemarketing.pro membership. See if that's for you. All right. So that said, let's get into this week's episode. And speaking of my recent podcast review that I just referenced there about this show being for MLOs and real estate agents as well. Yeah. So sometimes what I try and do is diversify, mix it up. My audience, as you guys may or may not know, I've been in front of real estate agents for 10 years. And I teach classes a lot. So that's one way I get in front of real estate agents. So I'm in tune with what's going on with real estate agents. And sometimes the topics are relevant to agents as well. And you're welcome to share the podcast with them. So this week, we're talking about mobile, right? And are you mobile first or mobile friendly? And there's a difference. And so it's not often that I bring on vendors, but whenever I hear about or come across a quote vendor, somebody who's got a technology play, a platform, a product or service in the marketplace, that I think is relevant for you guys. And that's top notch, both from a leadership standpoint and from a quality standpoint. It's usually only them that I feel compelled to bring those people to you. And today, this episode is an example of just that. So I'm interviewing Ben Tierlink. He is the CEO founder of Mobility RE. And we're going to put some links in the show notes based on what we talk about here. But look, I don't know what your situation is at your company if you've got a mobile app. If you do great, if it's not meeting your needs, you might want to suggest your leadership check out Mobility RE. Mobility RE has typically in the past only sold to companies on an enterprise level. But we are testing out something special, Ben and Mobility RE just for our listeners, just for you. Because he and I believe so strongly in that you've got to be mobile first today, not mobile friendly, knowing that, right? The predominant way people are engaging with you online on your app and consuming information is going to be mobile first. So if you don't have a mobile first user experience, you're creating friction, which means you're creating issues, you're not having an ideal customer experience and thus impacting your personal brand and might even be impacting your conversions, your client experience, post client reviews and things like that. So that's why I think it's a very important topic for you. The other thing is that when I started learning about Mobility RE, what it does, I was really blown away. So I don't want to reveal it all in the intro here. But they've got some really cool, unique features that I have not heard of in a mobile app before and I've looked at lots of different mobile apps. I've had people on in the past that have mobile apps, but this is quite unique and different whether you're a real estate agent or a loan officer, I mean, everything from obviously what you would expect, like easy text messaging, real time notifications of people engaging with, you know, on your website, but lots of other cool stuff like integration live, real time integration into local MLS, right, with GPS search, obviously the ability to personal brand it, to co-brand it, both for realtor and loan officer. You can actually schedule showing requests, setup custom filters that might include some real time listing alerts. The other thing I thought was really cool for you as a lender is that you can actually search by area agent's production, the type of loans they're doing, you can get really deep and granular with the deal type that the agents are doing and which lender, right? And why that's obviously useful is if you're going to be marketing and targeting agents you want to obviously know, are you going to be spending time with quality producing agents? And where's the bulk of their business perhaps going if it's not going to you? So that and a whole bunch of other things which Ben and I are going to unpack on this episode. But I do want to point out that check the show note links. If you want to do take the next steps, there's a special offer that Ben and Mobility Art you have put together to make this available now in a non enterprise user offer. So as I said in the past, big enterprise offering, right, only could get it if you were out of company that had it now, if you're interested in checking out more, you can do so by using the link we provide, which is, by the way, I'll just tell it to you right now, but it is get Mobility RE.com. Once again, it's get Mobility RE.com link in the show notes as well, link to everything you need in there. So without further ado, let's enjoy this week's show. Hey Ben, welcome to the show. Hey, thanks. Thanks for having me. You bet, man. So we're here to talk about mobile apps and modern technology and helping the realtor. You know, it's funny. I'm prepping for this. I'm looking over some of my notes in your website and something came across my research, my screen here. And we're going to talk about this about how, because there's this conversation brewing right now. I'm sure you see it around, you know, how do we beat Zillow, right? How do we compete against Zillow, all that kind of stuff. One of the things we talk about that, they kind of set the stages both for agents and lenders. But give us your brief, you know, version of how you would describe Mobility RE to a real estate professional. Yeah. So, you know, my kind of cubic, you know, elevator pitch to an agent Mobility RE would be, you know, that we are that customized app and platform for the agent so that they can give it to their clients and keep their client off those other platforms where all of their competitors are. So, we wanted to provide that home search experience with an awesome user experience and interface, but brand it to that agent and to that loan officer together. And that's, you know, kind of the quick high level and it really resonates with the agent because they're all experiencing what you just talked about and that's that frustration of the clients all going there. All right. So, that brings up a question. I think we can really, I mean, when I hear somebody say, and I'm not trying to isolate you, right, but when I hear somebody say, keep the consumer off the other, you know, destinations that they're going to, that we know they're going to, right, Zillow and all the other places. Can we really do that? Yeah, you know, and I think it's a really good question. I would say initially, no, because it's been there, they've done an amazing job of capturing all the eyeballs, you know, I mean, people are going to go there when they first start. But you know, what we've kind of seen is our way to get in front of that consumer and to make it happen is this is that conversation piece then for the realtor lender to say, hey, I'm sure you're already on Zillow or, you know, truly or wherever they are searching. But then, you know, they have all these advantages as to why they should use this instead and they start talking about, you know, the accuracy of the data, you know, a lot of the times, homes, you know, don't get marked as sold, so you're looking at homes at a sold weeks or months ago, we talked about, you know, that you're going to have a bunch of agents now hounding and calling you. So, you know, we see that the agents then start using all those reasons to then pluck that consumer off. Yeah, I like that, I like that. You know, leave there until you explain why they should and give them good that they can then replace it with, then you know, it really is happening. Well, that's actually an interesting concept. Thanks for kind of unpacking it like that, because I do think that makes a lot of sense, right? And like, you know, kind of taking control of the customer. So maybe their journey does start on one of these platforms that's attracting the eyeballs. That's cool. But it's like, what happens from there? That's if I'm kind of peeling back the layers of what you're saying, right? It's now up to us as the real estate professional to deliver that consumer experience that, right? What's our process going to be? Because we can't control the Zillow experience, but we can control ours. Right. Right. Exactly. Yeah, so you mentioned something as well, and just kind of, you know, going through this kind of, you know, checking the boxes of what your app does that's unique and different. A few things that jump out to me and considering my audience predominantly lenders, we'll talk about the, what's it called here, the lender partner portal through this conversation. Yeah. What are some of the, the, the real, you think key differentiators for the mobility are you up? Yeah. So, you know, there are a few things. You know, one is obviously the customization to the realtor, you know, which they want. They want to be there. They want their branding, their logos, and all those things. The second is that we're able to capture borrowers, information, and track their activity without forcing them to register. And we do. It's really powerful because, you know, so many of the other platforms out there, it's, you know, go to my website, go here, go do this, and then it's this forced registration. And we know what happens when a consumer gets that page, they take off and they go right back to wherever they started, which may be Zilla. Right. That's a big piece for us is to say, look, give them this, let them use it, have that search experience, but don't force them to register. However, we're going to track that and let the agent and the loan officer know, hey, here's everything that that consumer is doing. Another unique thing for us, though, is the co-branding of the agent and the loan officer. Hey, just not to interrupt, but before you go on, how do you, how is it that you can set it up so that there's no opt-in, there's no email required? Is that because it's an app they download in the app store? And so I wish, you know, but we're right soon and Google player really pretty strict about that. That would be a good thing, because that means if you downloaded some random app that you have your phone number and everything else about, yeah, which would be kind of scary. So because they download it, we don't capture it, but the different channels and ways that the consumers come in is how we are able to capture that. So through social media and our APIs and tie it in to the social media, when a consumer comes in, we capture through our texting platform, through our app share, where an agent shares it from their own phone to a potential client's phone, open houses, we also have like a signwriter component. All of these different ways and channels that the consumers come in, capture that phone number, and then track the activity, which has just been a really powerful way of getting them in, but not forcing them to register, but getting that info, and then as they request more and more info within the app, or a, I'm going to schedule a showroom if I want to do this. We'd say, all right, do you want to provide even more information? But out the gates, we're getting a cell phone number. We found that that cell phone number is really probably the most valuable thing you can get, because from a cell phone number, you can learn a whole lot about somebody. And you're getting that cell phone number because of the various data points you're able to connect once the consumer does download the app? Yeah, once they come in, correct. And we have a web version and a native version of the app. So even if they just come into the web app, we're capturing that. Okay. What is the usual kind of experience from what I'm thinking about is like, does the customer know like what's the proper kind of etiquette, right? If somebody's going to be, they may not know you're getting their mobile phone number. So are there some things to be aware of there before you start like being in people, you know? Yeah, you know, I mean, what we found that a lot will do is I'll say, you know, I'm going to share this apathy or someone may just text in, off a sign, rough of a mail or whatever, you know, it's the consumer sees. And you know, what will often happen is that agent or a loan officer will then text back through that same channel and just say, you know, sound like you're utilizing the application, you know, feel free to continue to use it if you need anything with no. Then the responses also can be tied to the activity, which is helpful because if that consumer goes in and they look at the house, they like it, and then they request showing on it within the app. You know, that's a pretty easy and solid lead response to say, hey, you saw that you wanted to go see this home tomorrow at two, yeah, I'll get it all lined up, meet you over there. So can I actually download this like straight up myself in the, in the app store or do I need a special? Yeah. So mobility RE is unique that way that we don't promote ourselves in the app store like Zilla or something else. It's our whole model is that we brand it, customize the agent, then have them promote it. So you know, an app that you would get would probably be some brokerage or agent or individual app that is in some market promoting and marketing and branding it that way. So if we do test accounts and demo accounts that we send to people to get a feel for it, not really promoting our own platform, we're more of a, let's brand it to the real estate professional and let them promote theirs. Yeah. Okay. Yeah. All right. So that's great. A couple other highlights. So you're welcome to keep going in terms of unique app features. I mean, I'm just looking at the website. I'm seeing the, you know, MLS data integration and to your point earlier about the accuracy of the info, right? That comes right from the MLS. But another cool feature I thought that, correct me if I'm wrong, that stands out different than Zillow is the updates. Yeah. Tell me a little bit about that. Yeah. It's pretty cool because we are direct vendors of the MLSs with the agents that are members of those MLSs. So we basically go in, we create the app for an agent. They're a member of that MLS. We attach that MLS to the app and how is the application and, you know, fortunately with our vendor partnerships with these MLSs, we get that data in real time. So we're able to send real time notifications of homes hitting the market. And that's really pretty powerful as a consumer, you know, as approved by their loan officer. They're just waiting now for the perfect home to hit the market. You know, we can notify that consumer within, you know, a minute or two of it actually hitting the MLS that this home just hit, it matches your criteria, you know, go check it out. And, you know, oftentimes I can be a day or two before it hits all these other platforms. Right. That's a nice advantage to a consumer that is in a hot market where things are moving quickly. So, I mean, this app is, it's pretty powerful, right? I mean, we don't have time to unpack everything here. You've got a full-blown CRM, which is kind of unique, I think, right? I don't really see that often in apps. I see usually there's kind of an integration to a third-party CRM, so that probably provides a little bit better experience for all parties. And you can interrupt me anywhere you want, by the way. The thing I'm just pointing things at that jump out to me, a Facebook integration. Tell me how one uses that. Yeah. So, you know, that's part of that lead capture. So, as an agent gets their own customized app, they can now promote their app within Facebook to all of their friends and clients, they can also, you know, even do Facebook ads. And then a consumer can then get the app straight from Facebook. And the integration there is really cool, because the consumer can click on it through the APIs. We know who clicked on it, what they did, they can request showings, communicate, you know, do all those things. So, there are very cool integration through social media. Here's a crazy question for you that I didn't, I didn't prep you for is, I don't know if you've ever seen sometimes people run the Facebook ads where it's like, you know, get a list of homes under X or maybe, you know, energize into an IDX for certain, you know, listing or criteria. Can you guys, can somebody run an ad on Facebook? Get them to quote download the app per se to get access to that specific CTA? Yeah, absolutely. I mean, you know, people can get really pretty creative with it, because all of those are search filters and alerts and everything that they created. And so, you know, really it's up to that agent or brokerage or whoever and how they want to promote it on Facebook, but they can do exactly that, say, hey, you know, have homes that fit this criteria, send directly to your phone, click here, and when they click, it would take a straight into that alerts page where they just drag the map where they want the alerts and filter of price ranges or other things and automatic, there it is. So, I think that's really cool compared to like how a lot of people do it right now is go to a landing page or whatever, right, and all the things you got to stitch together there. This goes right into your app, tied to your CRM, tied to the whole, the whole frictionless kind of process, you know? Exactly. Yeah. Yeah. He's cool. That is cool, man. Yeah. The CRM, again, just a quick glance. I mean, I was actually kind of surprised how in depth the CRMC seems to be. Yeah. It is, you know, and what we've noticed is a lot of agents, a lot of lenders do have their own CRM. So, we've created this one that basically says, hey, look, you have all these people coming in. We're going to track their activity. We're going to show you what they're doing. We're going to show you if they've added favorites, requested showings. If they've shared it with someone else, if you've shared it with them, then we're going to do all those things and provide it to you and send notifications by a text and email and then let you view it in your desktop or mobile CRM. But we also then said, let's pass it through to your existing CRM if you have one. Because, you know, we're not trying to get you to switch CRMs, but if you don't have one, you can utilize this. If you do, then we'll pass all these leads through and you can continue to log into the one spot that you check all your leads, but now see all your leads that come in from this platform. Right. Right. You know, we can really go either way and that's been really pretty convenient for everybody. You also have showing, showing requests on this app, which probably makes it convenient for the potential buyer, right, to schedule a showing request. Yeah. Absolutely. I mean, the consumer can click request showing and schedule that essentially. In the agent whose app it is, then gets the notification and line up that showing and call the text, the consumer back and say, we're good to go meet you to and now there's being a new client over there showing them a house. Yeah. Love that. Okay. So we spent a little bit of time talking about, you know, some of the features and stuff. And obviously we're going to put links to your website and some other things. Other things we'll tell you listeners about in a few moments here, but it's mobility r e dot com links in the shown us if you want to, there's a cool video there. You have a daily webinar, I think as well. Yeah. So we do. We do demos daily webinars. So people can just request, you know, to join that and then we'll send them a link and run through that demo and, you know, webinars so they can see the products and what it is. How it works. But, you know, I think a big part of our platform, obviously, you know, a little history of our company. We've been around a little over 10 years and we started out really more as just a real tour product, you know, customizing and building these, but we found so often that these agents were working with lenders and the lenders wanted to be part of that and, you know, build relationships to the agents that we started getting more and more lenders calling and saying, hey, how can we utilize this to build relationships with agents, generate leads together, you know, follow up on leads together and take those consumers off the other platforms and put them onto this, where now an agent and loan officer are there. So we really kind of transitioned to a lender agent product and have added a lot of cool features for the mortgage industry, you know, one of the best parts of that now is, as all these consumers come in and they're searching for homes, you know, we create space on there for the lender and link it directly to their online loan application. So the consumer can now kind of get that whole experience of finding a home and getting approved for a loan all kind of in a one-stop shop, so, you know, that's been really beneficial for our lenders to now be able to go to the agent and say, hey, look, we can do this together where we have home search, we have, you know, a loan application of approval process all kind of connected and, you know, it's what the consumer is just being pounded with in terms of advertising. We also see, you know, the one-stop shop, yeah, rocket home, rocket mortgage, you know, all cool things. Well now they can get that same user experience by finding a home and getting their loan all through this one platform. But tell us real quickly then about the lender partner portal. What is that? Yeah. So, you know, basically what that is, that allows the lender to come in and introduce mobility to their agents and to the brokerages that they work with, but then what happens we end up creating these apps for these brokerages and agents, the mobility team will actually do rollouts and sales presentations to these brokerages for the L.O. And you know, just to give you kind of an example, we have a lender in Colorado and they went to, I think, five or six independent brokerages, meaning, you know, ABC Realty, Nada, or Coldwell, or Rebe, and today look, we have these really cool apps that can be customized for each of your agents, you know, then they can give it out to their clients so the client uses it instead of these other platforms. And every one of those independent brokerages and all that would be awesome. We love it. Some mobility created apps for every one of those, it ended up in about 1600 realtors and did sales meetings for each of those brokerages. The mobility team helped launch it to those agents and then had the lender section on every one of those apps. So you know, the exciting and cool part for us is then working and talking with that lender. They're now getting roughly 35 to 40 completed loan applications in their inbox every single month. The consumer that's now getting this realtor app, searching for houses and they see this big applying now button, they click on their info in and loan app drops in the lender's inbox, you know, they get everything squared away. In addition, they're now building relationships with 1600 realtors that they may not have known or had a conversation piece, you know, with and how they do. So the big part of this platform is the lender ability to go to agents for brokerages. You don't think the lender would have been successful if they offered to buy 1600 cups of coffee? No, I don't know, add a donut to it. Add a donut baby, we're in, I love it. That is really a great example of, you know, number one, knowing, you know, who you're speaking to because what you're kind of alluding to with the big franchises they already have, CRMs and apps and like caliber, and stuff like that. So the easier kind of path there was, hey, how can I find the underserved? So loan officer listening to this, right? This is your opportunity. We're going to give you some, you know, ways to learn more about mobility, how you can have a conversation with them about perhaps bringing something like mobility RE to any dependent brokers like that, to have a similar situation, like Ben just talked about. Huge value added, man. Love it. Thanks. Okay, other in terms of, you know, in the lender partner portal itself, that's a co-branded experience, you said? It is. Yeah, it's a co-branded experience that will brand to the agent and to the loan officer. But, you know, what we did, and I don't know if we can kind of talk about this now, and I think this is, you know, have a good segue in, is that, you know, we've done this for over 10 years, and as these loan officers start looking at it and saying, this is awesome, but I do need to know my audience. I need to know who I should be at in this conversation with, I found, you know, for ever, all those, you know, go into a real estate office or try to have a conversation with an agent, just kind of blind, not knowing, does this agent do two deals a year or do they do? Right. Do deals a year. Yes. And so as we looked at this and have been, you know, creating this co-branded product for 10 years, we said, you know, why don't we create something that's going to help our loan officers, our lenders, understand who's doing all the business in their market, so they can then go have the conversation to, you know, a potential app and coffee in a donut. But two agents that are actually active, good, solid agents producing exactly. Yes. And so, you know, last summer, we launched a beta version of what we call market intelligence. And, you know, what that does is kind of twofold, one, it gives the loan officer the ability to search agents and brokerages in their area to see who's doing what. So basically, say, I want to see all the top brokerages in this market or I want to see all the top individual agents in this market or a specific brokerage or a specific agent. We can then show you how many deals they're doing, what kind of deals they're doing. And then, you know, we were able to take it one step further, which is really pretty exciting. We can then also show you what lender they're working with. So, it basically allows our lenders the ability to come into a market, you know, analyze it and say, okay, these are the brokerages or agents that we think there's an opportunity. They're not specifically using a lender. It's kind of scattered. And we're going to go in and try and now have conversations with these people and now use all these other tools and products we talked about for the first part of this, you know, to then say, hey, we can create these co-branded tools that are going to be effective for you. We'd love to, you know, work with you to show you how we can help each other generate more business. So it's really kind of connected that circle of, now we have the way to find the right agents and brokerages. But then we also have the tools to co-brand and build the relationship and generate leads together. Are you saying that you can let's just say a lender goes through that and identifies an opportunity much like you described. You're willing to help have those kind of conversations to bridge that? Yeah, yeah, exactly. So what we do, you know, what the typical lender will do is they'll come into the intelligence. They'll find those agents brokerage that, you know, they want to work with. And then, you know, what they'll do is reach out somewhere another to that brokerage and say, hey, and we've created some cool marketing materials. We have like a two-minute teaser video that the elo could send to that brokerage or to that agent and say, hey, check this out. Let me know if you're interested. And that says, hey, get your own app. Do this, this and this. Have a brand and capture leads with no registration. So it kind of perks the interest of that brokerage or agent. And then they say, hey, look, you know, we want to come in and give you guys a demo or a presentation. Well, part of what mobility does is we have teams that will then, you know, do a webinar and do that presentation to the brokerage explaining the whole product or the LL. So essentially, the LL just lines that meeting up. We do that. The LL looks great. And then, you know, every time the brokerage is excited and says, yeah, we love it. Like, what do we need to do? Yeah, that's really cool. Build and launch it. That's very interesting. Because that is really, you know, taking the angle of a business partnership versus just a vendor, you know, like that a lot. I like that very, very much. My brain is spinning. I've just been taking notes to this whole thing. So if somebody wants to learn more about how to do that, wants to dig into the mobility app, I know you and I have talked about doing something special for our listeners and that historically, your platform has been available pretty much only on an enterprise basis, right? Yeah. So, you know, we've had, you know, our product, the co-branded side of things that, you know, we've done an individual agent level and on a branch level for lenders, but the whole intelligence piece of it, where we're now giving you insight on, you know, productive agents, but also on the flip side lender production for recruiting, where we can show, you know, what LOs are producing, what kind of loans, what realtors they're working with, that market intelligence piece that, you know, we launched a year ago, that has been really on an enterprise level only. And has gained a ton of traction, has been really, really effective last year, but that's where I think we can do something pretty unique for all of your listeners that, you know, we've never opened it up on an individual basis. So it's been the entire company has to, you know, sign up. And, you know, we're going to open that up to individuals through your platform, which is kind of exciting. Yeah, it is. And I'm looking forward to being a part of this because it's, it is literally brand new as of what you and I just talking like the other day. But ice, you know, you and I talked just quite candidly about there's other things in the market that are trying to do different pieces of this, but don't necessarily do it all together, whether it's MTA reports, list reports, whatever. But you guys, I think, have this complete sweet solution that also integrates, let's just face it, the mobile culture that we all live in, and really creates a true, you know, connection, if you will, a bond, you know, the whole, like I remember back in the day, like the pain of disconnect. What we're looking for as a lender, you know, everybody talks about loyalty from real estate agents. Well, how can you make that that relationship more sticky, the pain of disconnect, right? And then this, this is a great example of it would be painful for an agent to disconnect because of the value they get that you bring to them. Exactly. Exactly. Love that. Yeah. So for those listening, if you want to learn more, what we're going to do is put a link in the show notes, and you need to just grab your mobile phone, click through to the show notes page, or if you're on your computer desk, help laptop, obviously, you know, click over to the podcast page, but it'll be very easy for you to find that, and that'll take you to the next step in the process. And let's all get together and, you know, do something meaningful together. Awesome. Love it. How about if anybody wants to reach out to you personally, Ben, where would they do that? Yeah, so a couple of things that they can do, you know, reach out to us directly. I'm going to give you, you know, this email, it's sales, because it's going to respond much, much faster than I am. So you reach out to sales at mobilityaree.com. And, you know, we'll get a response right back with you quickly, but also, you can call our number, which is 855-858-0590. And, you know, we can send you the two-minute videos, we can send you, you know, all kinds of information, you know, walk through demos, whatever it is. You know, our team will take care of you, show you what it is, how it works, and all the best ways to utilize it and everything you can do. That's awesome, man. Well, listen, I know we're both busy, and I appreciate you making time to talk about this, partnership here together, a value we can bring to my listeners, and for anybody who is listening, once again, check the show notes for that, or just, you know, email me directly, podcast at mortgagemarketingradio.com, you know, how to reach me, hit me up on the Facebook, whatever, and we'll help you have the conversation you need to, you know, with Ben and his team over there at mobilityaree. So, hey, man, thanks, thanks for your time today. Hey, thanks for having me on. All right. You bet. And listeners, as always, if you like this episode, you know, what to do, in fact, I just mailed out two podcast swag box today, t-shirts, stickers, all that fun stuff. And so, if you want to leave us a review, you're going to get a swag box too, you know, what to do, just DM me and let me know you left it with you and your t-shirt size. So, appreciate you. See you on the next one. Bye for now. Thanks for listening to mortgage marketing radio. One more truth in mortgage marketing, get more free training and resources at mortgagemarketinginstitute.com. Hey, guys, what's up real quick? You've heard about the mortgage marketing pro membership before and I just want to quickly remind you if that you're in a place in your business where you simply need more purchased loans. You need to fill your pipeline with purchase business. Let's just face it, agents are still a solid pillar of business and sources of purchase business for you. 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