Ep#32: How to Automate Your Social Media Marketing

In today's highly competitive mortgage industry, building profitable relationships with real estate agents is essential for success. However, finding effective ways to secure agent relationships can be a challenge. With so many mortgage loan originators vying for the attention of real estate agents, it can be difficult to stand out and establish meaningful connections. Our new case study featuring loan officer Chris Cogill is a must-read. This has closed a remarkable 36 million in funded loans from agent referrals. And in this case study, he shares his proven strategies for building strong relationships with real estate agents and leveraging those relationships to drive more business. To get your hands on this resource, head over to LOKestudy.com and download your free copy of the case study today. You'll find actionable insights and practical tips that Chris used to close 36 million in funded loans from agent referrals and how you can, too. Don't miss out. Go check it out right now, visit LOKestudy.com and download your free copy today. Bye, the Mortgage Marketing Institute, your number one source for truth in mortgage marketing. Hey there, loyal listeners, Jeff Zimfer, welcome to another episode of Mortgage Marketing Radio. So glad you're here. Hey, just want to make a point that if you ever want to reach out to me, you can do so anytime over email. Right now the email to use is the following info at Mortgage Marketing Institute.com. Always open to hearing your thoughts, suggestions, input, questions you might have, featured guests you might want me to feature on the podcast, love to hear your feedback on that or feel free to just leave a comment here on the blog if you're listening to this on the blog. And if you're listening on your mobile device, hopefully you've subscribed by now to Mortgage Marketing Radio. You've subscribed obviously on iTunes or Stitcher for Android so you don't miss a single episode. And I do hope you're enjoying them. If you are, take a moment, leave a rating. If you wouldn't mind, that helps us come up in some of the search rankings and simply have a bigger broader reach and have a bigger impact in the mortgage industry, which is what we're trying to do, which leads me to today's guest, my friend colleague industry expert Jason Lutz, COO at Derivion Group. You may know of Derivion Group through a variety of their products, the most popular of which is rate alert that has been out there for quite a number of years and it's a fantastic app for receiving all the mortgage-backed security rate alert updates, how to properly and effectively inform your clients and partners about the mortgage interest rate market and to be ahead of the curve when it comes to locking, floating and just being an informed professional and conveying that information to your clients and referral partners. What you may not know about Jason Lutz and his team is they have a host of other products, apps and tools that are incredibly useful and beneficial to you in your business, which is why we invited Jason to talk to us today and share a little bit about two in particular. One is called buyer zap b-u-y-e-r-z-a-p-p, you can find it online at buyerzap.com. It's the only app with live alerts that drive realtors and buyers back to you every day. I've checked this out, it's professional, it's slick, it lives on people's phone, you can co-brand it and it is really cool because talk about staying top of mind with relevant, useful content to send to your partners and your clients, past, present, future, really, really sharp app. I encourage you to check that out. You can zap one person at a time or zap many customer alerts, groups, anything you want to do, you can zap them with the buyerzap. The other product we'll be talking about is the social, hello social bot. The other product that I want to tell you about, which you'll hear more about from Jason at just a moment, is social bot. The biggest frustration I hear from a lot of loan officers when it comes to social media is I don't know what to post, I don't know how often, I don't have time, my company won't let me. Well, hello social bot handles every single one of those excuses, reasons, objections, as to why you may not be as active on social media as you should be. We all know that's where people live today. If you want to be top of mind, you want to be engaged along the buyer journey, hello social bot can help you do that through auto posting of cool custom content across all your social media platforms. It's compliant, it's professionally written, it looks professional and they're doing a great job helping drive awareness and business back to loan officers. So I'm going to be very informative, grab your pen, grab your pencil, make notes. Hope you like today's episode. Again, if you do, leave me some comments, subscribe. Without further ado, let's take it over to Mr. Jason Lutz. Jason, welcome to the show. Thank you. Glad to be here. Well, we're glad to have you, you know, my whole intent and purpose in hosting this podcast really is to bring what I call truth and mortgage marketing to the lender world. And sometimes that includes featuring, you know, solution providers out there in the marketplace that are doing what I think look to be some really cool solutions, apps, platforms that help us, you know, grow our business become better marketers and things like that. But I also am a believer in, you know, separating the wheat from the chaff and bringing only bringing those things that I think, you know, can truly make a difference to somebody's business. So that's why I asked you to be here today. So great. Yeah. And so if you wouldn't mind, just for a moment, tell the listeners briefly about your company, what you guys do and, you know, what you do. Yeah, no, perfect. Yeah. Mom, again, my name's Jason Lutz. I'm a COO of Derivion Group, which I'm sure most of you haven't heard of. However, you've probably heard, you know, they've heard of like rate alerts. Rate alerts been around for a long time. And that's sort of our flagship product. Right. Jeff, it's an MBS alert service. It's been around seven years or so. It's the most widely used by far, mainly because it's the fastest. And if you have it, you know, for those of listening, check it out railer.com. It's a cool product. We also have another product called Byers app under the Derivion Group. And it's a loan officer news app. It actually sort of helped do the same type of thing that we're going to be talking about today, which is sort of being in front of people at the right time. And with Byers app, it's a loan officer's news app that you can give out to real estate agents and prospects. You can co-brand it. But the key thing that's different about that anything else is that it actually focuses on mortgage and real estate news, positive mortgage and real estate news. We sort of modeled it after like an ESPN app or, you know, Fox news, CNN news app where you're getting push notifications. You're, you know, in this little sort of group, whether it's politics or sports or whatever, that's your app that you go to and read the news. Well, Byers app is the app that people go to read mortgage and real estate news and it's branded as a loan officer. And by the way, it is a very sharp looking app. You reference DSPN. Of course, lots of money and, you know, very professional look behind that brand. And yours looks really equally professional. I have to say in the way that you guys populate kind of the news feed and you got nice, you know, visual elements to it. So it's not just completely text based. And the co-branding looks great as well. And that's a really interesting concept, right? Staying top of mind for news related items in real estate and mortgage, which deals with this bigger problem. You and I were talking about before we hit record, which is going to be the theme. I think of our overall conversation, which is, you know, how is mortgage professional? Do we stay top of mind before, during and even after the transaction? And I'm sure you see different engagement levels based on the stage. The client is at in that transaction. And feel free to kind of elaborate on any of that if you want. Well, yeah, I mean, you're hitting on it. And I think everyone listening, those, the key to marketing, anything, whether or not it's mortgages, real estate. I worked at GoDaddy for three and a half years. So that's why I learned a lot about internet marketing. Is being in front of the person at the magic moment, right? When they decide to purchase or refi or buy the car or whatever it is, you can have the greatest marketing ever. And if the person isn't of the mindset to do whatever it is you're trying to get them to do, it's a waste. Like a good example of this. I just, this happened me just a little bit ago where I was up. I purchased a car, right, Jeff? And I do it very quickly. I just go in by the car and I'm done because I'm an idiot. I hate the process. I know almost nothing about cars. Like I am the sale car salesman's like wet drink. Yeah, they like to see you coming. Yeah, I just, I get the process done and the humility over. So anyway, I bought a car and but after I bought the car for about six or seven weeks, I was getting calls after calls, cold calls, all these people try to sell me a car, right? They could have been the greatest cold color ever, but they weren't there at the magic moment when I was ready to buy the car. And so with buyers app, we want to be in front of the person at that magic moment. And there is, there's not a lot of better places to be than on someone's phone providing good quality content that genders credibility for the loan officer over time. So that also leads us into yellow social bot. I mean, you know, talk a little bit about that. That accomplishes the same thing, which is being in front of your prospects, in front of your real estate agents in a cool way, so that when they are ready to either buy or refinance or switch mortgage guys or gals, you'll be in front of them, reminding them over and over again that you know what you're doing and you're providing good quality content on the way. Yeah, that's definitely key. You know, right time, right place is what it's all about. So let's talk a little bit about social bot, then, which is, you know, essentially auto posting what you guys call cool custom content to the office social media. So that means posting the Facebook Twitter, Google Plus, LinkedIn, Pinterest, all the big usual spots. How does that process work? I guess my first question is the type of content and where it comes from. So we generate our own content. It's all self-made. And the content isn't like salesy. You know what I mean? Like, as a loan officer, you can only sort of say, hey, I'm a loan officer if you're ready to buy or refi on your guy, but you can only do that so many times on social media and you look like a complete jerk and it doesn't feel good. And no one wants to do that on social media. Mainly like, you might be okay with doing it with someone you don't know, you know what I mean? But once you're telling your friends and your family the same thing over and over again and real estate, they know your loan officer. It doesn't feel good to be salesy. So what we do with Ella's social bot is that we have writers that create content about what's going on in the mortgage and real estate market today. Sort of the direction of rates and why? What's the real estate trends? The kind of information that anyone that is, I don't know, in the mode of wanting to buy home or actually owns a home or is a real estate agent, they're all interested in the real estate market because that's the biggest asset. That's the kind of content that we create on a daily, weekly basis, tons of pieces to choose from. But the great thing from a loan officer's perspective is that it's all done for them. Like, you set the schedule once and then you're done, you don't have to post or search for or deal with any sort of social media marketing on your own on the business wisely, except for the follow up that occurs when people comment and share and like. Okay. And so the format, if you will, of this content, meaning text images and other types of content, what's the mix there? We have all kinds. So one key element. And by the way, any of you that are listening that are maybe thinking about jumping into social media marketing on your own, which I know everyone is perfectly capable of creating good content. Well, they already do, they're sharing cat videos. Yeah, that's right. Okay, well then good. That's obviously a joke. I mean, we need to get much better than that. No, it's, you know, but what we do and we think is sort of the uniqueness of our service is that I mean, cat videos is a good example, but then you take it to one other, which is a lot of people sit there and they'll say, okay, I'm going to start with the social media marketing and maybe they do some blog posts and then they post it to, you know, Facebook and LinkedIn and all the other. But then you get busy, right? And people will take a CNBC article or CNN article or something of that nature and then post that onto their social media. Do not do that ever. Why not? See, we're just talking a second ago. We want to hit someone at the magic moment when they are ready to buy or refinance or real estate agents ready to for a deal or financial planner, whatever. Well, God forbid, we actually hit them at the magic moment because all we did is send them to some other website that is chock full of ads on real estate and mortgages and all that, other kind of stuff because they've been surfing and that looking around, preliminary. And we've pushed them out of their world. So what we do with Ella's social bot is all the content as ours. So all of it is on their own branded page. So what they stay in your world while at the same time because the content is coming from you, it engenders credibility. There is no credibility at all that's engendered by posting a CNBC article, right? Anyone can do that. Yeah. So to clarify what you're saying is if you are sharing an article from the third party source and they click over to that, you're exposing them to all the various ads and distractions and maybe they'll go to lending to your rocket mortgage or something because that's now a very large in your case. What was the site you said the example? Like, I forget the name. Well, like CNBC, they have ads, right? Because they're based on the user's behavioral pattern. So they've been to, you know, lending tree, just to scope out rates, then that's the ad they're going to see. Yeah, I don't re-targeting can happen there and all that. But yeah, the big point there is, right? They've got so CNBC's got money. There's lots of ads there. So they're going to be advertising those related products. And you could, your point is you potentially could lose somebody on that buyer journey and get distracted by that other noise, right? For sure, for sure. I mean, you know, listen, I mean, we all get busy and you're like, listen, you know, there is one thing this true. You need to be in front of people regularly and you just want to, you know, give them a little touch. I mean, because Facebook, for example, is 20% of the internet traffic. So if you're not on Facebook in a meaningful way, you're missing out on a lot of places where you can have a lot of chances where you can, you can be in front of somebody so that you are there at the right time. Yeah. Yeah. Okay. So you mentioned set the schedule. What are the options on frequency, you know, of content being posted? Yeah, we have all kinds of content and you get to choose, like just like you said, the frequency. So we have a few pieces that go out every day. Now you don't have to post it every day. In fact, I strongly suggest you don't. And we have people in place that kind of help with best business practices and that kind of thing. But we have pieces that are geared towards Facebook, for example, because they're very skimable, skimable. They look great on the phone because they're picture oriented. They're just, they're fantastic. But then we have ones that are very meaty in-depth market analysis is what it's called. And that is great for maybe Facebook, if you have a lot of professionals like real estate agent friends, financial planners, that kind of thing. But certainly linked in because it gives similar information, I guess, is the in-depth because it's about stuff that's happening here and now, right? It's timely stuff. But it's, it has a little bit more meat on the bone. It gives historical perspective about what's going on. The kind of stuff that a financial planner, tax accountant, real estate agents really like because they can get a real good perspective on not only where we're at, but maybe how it's similar to how it's been in the past. So you can get kind of a beat on if it can happen in the future. So plus we have fun stuff too. You mentioned cat videos. We have what's called weekly interesting real estate news and home tips. And it's not quite cat videos because we want it to be industry-specific. But this stuff gets clicked. And here's another tip for anyone that's looking to do it on the realm because this is one of our better performing in terms of just clicks, right? And likes and shares. Which is that piece, which we talk about cool new technology for homes that's just coming out now. We post a lot actually of when celebrities sell their home or list their home because man, everyone clicks on that. They want to see what Gwen's Define House looks like or Tito Ortiz and Oscar Dello. They're just interested, right? You're curious on what their house looks like. That's a piece that while it gets traffic and that's good. And it maybe sort of reminds them the real estate because we only do real estate and mortgage-related stuff. But it kind of misses the market and gender and credibility, right? Because posting a listing house. That's where our in-depth market analysis, our weekly real estate news comes in, our daily market overview, and a bunch of other pieces that we have. Well, the point you're making is you need a mix of types of content. It can't just be all business, right? Because it's social media, right? So people are socializing in and you do want to have a certain percentage of your content that is shareable. Obviously, some of the real estate mortgage-related info, market info, that's definitely shareable for those people that share with their friends or whatnot. But yeah, to your point, the celebrity stuff and that kind of general news, if you will, it's interesting. Yeah, it does get more close because that's the world we live in today, right? It is. And that's the thing. I mean, something that you would post on Facebook, you would never post on LinkedIn. And the weekly interesting news stuff with listings and things like that, the celebrities, it's not something that's all that appropriate for LinkedIn. But where lots of cat videos live, it's fine. People really like it. So is it the idea then that if I go in there and I select the frequency or whatever, and I'm going to select the social profiles that I want it to post to, will it take, let's just say that one particular piece of content, and it'll reformat it for the appropriate social channel, right? So Twitter obviously has its own formatting. Yeah. So when it posts, it posts just like any other Facebook post or LinkedIn, and it looks right. And then when they click on it, right? And to read the article like you would any of the others that you've ever seen, it launches your own branded page where the actual article is, right? And you know, with your branding and your phone numbers and all that kind of stuff. Okay. And I can see I'm on a sample of that page and it has a contact form prominently displayed there on the page. Yeah. Well, yeah, we have a contact form. It's actually a good point. We have a contact form on our page. But this is the deal. And here's another sort of tip that when someone responds on Facebook or when someone goes to this seizure article, clicks on the article, looks at the article, they're not likely to reach out to you via the contact form because that's not their behavior. What they'll do though is they'll comment on it. They'll, you know, like or share it and all that within Facebook. One of the key things I think in that, frankly, it's done to go down all the time is that you want to when someone actually expresses interest in any way in an article, take the time to give them a call, take it offline because Facebook is sort of a means to an end. You don't want these conversations to totally live on Facebook because it's not likely you're going to get into the depth or even be able to truly honestly sell them on anything on Facebook. And many of us are friends with people on Facebook, you have three, four, five hundred friends, some of them have two thousand friends. You're not talking to two thousand people on any sort of regular basis. So use that opportunity just to kind of re-engage with that individual and ask them, you know, what their real estate and mortgage related needs are and that kind of thing. And also just get reacquainted with it. Yeah, absolutely. Okay. So let's address the white elephant in the room for those listening that are at companies where, hey, my company doesn't allow me to post on social media. First of all, I feel for you. What have you guys get around that? I know I'm sure you've seen some rogue warriors do their own thing, but what's your approach to help people with that? Yeah, it's a scary time for a lot of companies in terms of marketing and, you know, of any kind, right? And social media is especially sort of worrisome to some companies because they don't really have perspective and optics into a loan officers Facebook, LinkedIn or anything else. And so because of that, many companies just say forget it. You're not allowed to post anything business related on any sort of social media because we don't have a way to review, release, track, archive or any of it. So we would just prefer you stay away from it. And obviously for loan officers with those at those companies, it's a super drag because we all know the power of social media. We all know that that's where people's eyeballs are and it would be really nice that we could be in front of people on a regular basis where their eyeballs are, right? So what we've done is a very sort of unique to any product that I know in the sense that kind of for the first time a loan officer's wants are in sort of perfect alignment with the compliance his needs. So with the corporate edition of Losocial Live, it allows the company to review the content that we generate, right? Say, hey, this looks good and then release it. It is then archived so that they have it in the event that they're audited or anything like that and they don't have to go search around to every loan officer's social media outlet. And there's also a monitoring piece which to loan officers, it's a little scary, right? Because what the only way mortgage companies a lot of times will allow their loan officers to post on social media is if they're able to actually monitor their social media. Does that make sense? Yeah. Because they want to see when they post something, what they post it. With Losocial Bot, we can have it so that if any trigger term is to note it like APR or the mortgage companies name or anything else, only those things, by the way, on the loan officer's social media, it just flags the compliance officer so that they can review that as well. Giving that piece of mind that everything is copacetic on the social media marketing front for their loan officers. It completely solves all the compliance worries about social media and marketing on social media and loan officers marketing on social media while giving loan officers in my estimation, the best social media I use marketing loosely tool for them for their various social media outlets. Why do you use marketing loosely? Well, because I don't, marketing to me sounds like you're selling, like you're telling them, hey, we have a new ARM program or we have a new jumbo product or a new, you know, that to me is marketing and we're doing you're engaging. We're engaging. We're providing a tremendous amount of value for the loan officers to provide to their followers, their friends and their prospects on social media, right? And in that way, since they're providing such great value, they can now be in front of them more frequently. If you're going to market somebody and take a, I have a buddy, I went to, I went to high school with and he sells, he sells what's it called? Advocate care. Have you ever heard of Advocate care? Advocate, is the company Advocate care? Yeah, he sells like advocate products. It's like a, it's like a network marketing type company and they sell like protein shakes and all this other stuff, right? Nutrition supplements, yeah. Exactly. Well, he's an insurance salesman and he also sells this advocate stuff. And his method of marketing on Facebook is basically to take a picture of this product that they create, which is Spark. Spark is a, is sort of like Red Bull without the caffeine, I guess, which I don't know how that works, but it's supposed to be healthy. Healthy leg. Well, that's the whole point. So he takes a picture of it every morning and says, hey, you just started my day with Spark. It's great. Let me know if you want any type. Well, to me, that's sort of marketing, but it misses the boat because he took a picture of the product. He's telling me it's great, but there's no reason for me to believe that he knows anything more about nutrition, how the body absorbs chemicals, why this product is better than the thousand products in high health, right? There has been none of that. And for simply a blatant promo or ad, basically, it's it. And that doesn't work. Well, it certainly doesn't work long-term. You could do that every now and then. Well, people chew that out very quickly. When there's no value, there's no relevancy, no context attached to it. Exactly. And that's really what we're doing with with L.O. social bot. Clearly, there's no loan officer on the planet that's going to tell everyone each day, hey, I'm a loan officer. If you need to alone, give me a call. I mean, it would be horrendous. But with this, you can be in front of them a lot, reminding them that you're a loan officer, you're in real estate, you know what you're doing while at the same time providing value. So the question then on this, you've got the automated social posts and they're going to this, you know, destination page. I dare I call it a blog. Is the content, does it live on that, on that site, ongoing? So you have this kind of repository history of content? Yeah, that's a great question. The answer is right now, this second, while we're recording it, the answer is no. It's actually one page. It looks beautiful, but it is one page. And the rest of the articles obviously live on Facebook. But we're launching, just so happens next week. That's for a softball, huh? Yeah, I didn't even know. I didn't even know. I'm just trying to follow a flow here. Thank you for this. We're launching next week, where it is a blog format. It looks absolutely amazing. Truly, it does. And obviously, I'm on the CEO, so I'm sort of paced. You're a little biased there. A little biased, and I help create it, but it really is super slick. So now it really does. It is a blog. It has historical posts, and it will, you know, gain depth, so that the average time that someone spends on your page when it's generated from Facebook or LinkedIn or whatever will be far greater. So yeah, that's coming up this next week. Yeah, which is good, because it helps you also in positioning yourself as an authority, right? You've got that history of content. Yeah, good. Absolutely. Good point. All right, another quick question then. So I'm looking at the combining, and I'm sure you have clients who do this who combine different apps or, you know, products, tools that you have. For instance, we earlier talked about buyers app and catching people at the right time, right? In that framework of potentially buying a house or selling, I'm thinking here that a good marriage would be, and I'm only looking at two of your offerings right now, but combining social bot and somehow integrating buyers app. By the way, for listeners, by the way, that's B-U-Y-E-R-Z-A-P-P buyers app. Integrating those two. Do you guys do that? Well, we do. I mean, in fact, we have bundles where you can get RAID Alert, Buyer's app, L-O-Social bot. You can get them all three for just 500, well, 499, but 5, well, basically 500 bucks a year. And a lot of our members do that because they enter in, like, from L-O-Social bot, and we get the question, well, hey, I like the content, but can I email it out to people, you know what I mean? And we're like, well, yeah, we have a product for that. And so absolutely, you can get a bundle deal. The only thing I'll tell everyone that's listening is when you go in and you purchase, let's say, L-O-Social bot, just go through the normal checkout the way normally would. You're going to get a call from our customer service reps and just ask them about the bundle deal, and they'll tell you all about it, they'll tell you about the advantages of it, and then they'll get you all set up. Okay, so there's the opportunity to bundle. And you are offering your products to individual officers and the companies, right? Oh, absolutely. I mean, all of them, we have corporate deals. I mean, L-O-Social bot that we just talked about, that's certainly an enterprise deal, and it has a tremendous amount of value. In fact, our RAID Alert, we have an enterprise edition where you can actually have everything that RAID Alert has, right? All the MBS alerts, all the marketing, twice daily commentary, all this kind of stuff, which go to RAID Alert.com, check it out. But if you have a corporate account, we will completely wipe label it as your company. So it will completely look and feel in your URL of your company so that you have your own MBS alert service. Yeah. Well, that's all good stuff. And really, again, sharp looking products, definitely well built in. You guys made an investment in making these look professional, both of them. I mean, the only two were, I know you've got multiple, but the two were focused on with social bot and buyers app. They're really, really sharp. I want to kind of maybe close out by asking you a question I'm thinking about. How do I formulate this? Oftentimes, you know, I don't know if you've heard this said in the past. I used to hear this in the corporate world all the time. Like, you know, these marketing executives would say, where's the ROI in social media? I don't know if you've ever heard that. Of course. So I guess I'll leave it there. How would you answer that? Well, first of all, it's, it is often difficult to determine, to be quite honest. Meaning, well, just just this is the context. I was meaning, I know this specific loan came because I was present in social media, right? Yeah, that's what I mean. So it is sort of a rare set of circumstances that you are able to sort of, you know, determine whether it was an email, a phone call, a text message or whatever, determine the sole reason that's a real estate agent or a prospect or whoever picked up the phone and called you because it probably, if it's true marketing, wasn't any one thing. It was the consistent reminder that you are who you are and that you know what you're doing. Having said that, though, there's all sorts of testimonials on our website page about loan officers that have marketed on their own with Facebook. Like, they've done what we basically do, but they did it on their own and they absolutely love it. And then there are those people like, hey, I wish I could have marketed on Facebook, but I never found the time. Didn't know what the post, you know, whatever the reason was and they love it. So the ROI specific, though, is that we have loan officers that come to us. In fact, I sent out an email sort of a softball again. Yesterday requesting testimonials from loan officers that actually could specifically identify a deal that came from L.O. social law and we were flooded with them. So it's, but having said that, you know, they got all kinds of other deals that you just aren't able to pinpoint to one particular thing. No, that's a great answer. And I know it's not the easiest question to answer either, but it was a good answer. And I think, you know, the point you made is if you're not top of mind, if you're not, you know, in the agent world, they used to talk about, you know, no, there's no such thing as secret agents or successful real estate agents. And so if you're the, if you're the best kept secret in town, right, that's, that's no good. You've got to be well-known, right? It's the build, like, no-like interest factor and all those things. And social media today is one of the most effective ways you do that and do it at scale, too, which is, which is great and advantageous. And so you can't necessarily always measure that at scale because you're having, you're influencing is what you're doing and you're positioning and you're doing it repeatedly over time. So that, you know, those people that are ready to take an action will then bubble up and they'll private message you or they'll respond or, you know, on your post and, hey, I'm thinking about refining. I know that happens many, many times for people in social media. Well, absolutely. And this is the thing. We, first of all, our product is so affordable. It's less than a buck a day. That'd be number one. Yeah. That's called no-brainer. You get one deal. It pays for it for five years. I don't know. I mean, depending on where you are in the country, the second thing is sort of an interesting math sort of thing, which is the average loan officer, in fact, the average person, I should say, has 300 friends on Facebook. And I'll just use Facebook along with forget about the other social media because that's predominant where people market. About 10% of those people statistically speaking are going to move every year because now we're every 10 years people move, right? And so those are people who are ready to buy a house. So that's about 30 people a year. Now, most loan officers get almost nothing from Facebook or that they can even theoretically contribute to because they don't, they don't market that way. They post cat videos and pictures of their family and that kind of thing, right? And they just don't have that sort of mechanism to regularly post good quality content, stay in front of them. It is somewhat inconceivable that over a course of time that you are going to get a deal from it or two deals from it while at the same time elevating your status. So, I mean, the pride between the price point and the fact that there is zero effort associated with it and now you have a meaningful social media presence, it doesn't get a lot better. Yeah. And as we had kind of alluded to several times throughout this call is that that's how people are evaluating you today is online. What is your presence online? What type of content do you have? What level of engagement do you have with that content and responding to people, which is by the way just another quick tip when people like or make a comment, you got to respond back, right? Don't just leave them hanging. It's a conversation. Absolutely. Absolutely. And by the way, another tip, many people we talk to, loan officers say, yeah, you know what, though, I just want to post on my business page. And then you ask them how many people are following your business page and they have like 10. So, basically, it's, you know, with Ella's social bot, you can post on your business page, your personal page, both. I mean, we don't, we actually don't really don't care. But if you're going, if you have a ton of friends on your Facebook, on your personal page, then be engaging them. Don't put all the good stuff somewhere else, right? So, where, where no one is. Well, that's a great point. And, you know, you don't really separate the business from the quote friends online and social, particularly on on Facebook. The point being there, you can, you can post business related content on your personal page. So, along as like you gave that example about your friends on the nutritional supplements, if all you're doing is hitting people over the head with a pitch, a pitch, a pitch, you know, then that's going to really alienate your audience for sure. So, as long as relevant content and it's useful content, then, you know, hey, it's no problem. People, people like that. So, that's all good. Well, this is, this is really cool, man. I encourage listeners to check out your various solutions. And there's multiple sites we can give them. What are a couple that you want to give out to direct people to and or how to contact you? Well, absolutely. So, for sure, go to hellosocialbot.com, check it out. All of our products, by the way, it's a buck for 30 days. So, regardless of the plan you pick or whatever, you're only charged a dollar to see if it is what I say, and if it's not, cancel, right? Well, you get started for a buck for 30 days? Hey, you get to try any of them for a buck for 30 days. Yeah. So, you get to get a full test drive tons of time and really see if it's, like you said, if you can envision an ROI, if you see the value in it over time, I mean, it's one thing for me to be kind of, you know, jibber jabber on a podcast and saying how great it is. But, you know, it's another thing to be able to create a good website that looks like. But once you get in it and start using it, is it working for you? And if the answer is yes, then you'll go past the 30 days and you'll continue on a membership, which most of our products, about 87% of the people that do, which is insanely high. But if you're like, hey, this isn't for me or whatever, you're out of buck. So, it's pretty low. Yeah. Yeah, that's awesome. That's great risk reversal. All right, so hellosocialbot.com is the main one. How about if anybody, let's say we've got a company listening, they want to talk to you about an enterprise plan. Oh, yeah, just contact me directly. Contact me at 480-409-1175. Or you can email me at LutzLUTZ at Derivion.com and that's D-E-R-I-V-I-A. Awesome. And more good things coming as you talked about for this year, just improving the overall product platform. So, that's exciting stuff. Definitely want to stay connected to that and let's update our listeners and our audience on the blog as you guys release new stuff. Absolutely. Thank you. You bet. Well, I hope listeners you've got a lot out of today's session. Go check out the resources over there. If you're not active and engaged in social, you pretty much aren't part of the conversation. And if you're not part of the conversation, you can't get any business. So definitely check out what socialbot and the other tools buyers have to offer. I thank you for listening here today. If you do like this episode, please leave us a rating on iTunes or Stitcher or subscribe if you haven't. And you know that I appreciate you. So thank you for listening this episode. We will see you on the next one. Bye for now. Thanks for listening to Mortgage Marketing Radio. One more truth in Mortgage Marketing. Get more free training and resources at Mortgage MarketingInstitute.com. Hey guys, what's up? Real quick. You've heard about the Mortgage Marketing Pro membership before and you just want to quickly remind you if that you're in a place in your business where you simply need more purchased loans. You need to fill your pipeline with purchase business. Let's just face it, agents are still a solid pillar of business and sources of purchase business for you. Well, good news. Our Mortgage Marketing Pro membership helps loan officers like you close more loans without the hassle of chasing agents or cold calling. Done for you, agent classes, expert training videos, a marketing automation platform that automates the entire process for you, everything you need to build your personal brand in your local market, attract and convert agents into referral partners. Plus done for you proven marketing materials and plug and play content to make promoting your class, getting agents, butts and seeds, partnering with affiliates, real easy. But that's not all. You'll also get access to our weekly mastermind calls with top L.O.'s authors, speakers and coaches to learn the best strategies to grow your business right now in today's market. And as an extra bonus for limited time, for all new members, you'll get access to a database of 200 agents in your local market that have closed anywhere to from eight to 50 transactions in the last 12 months. And we'll provide that list uploaded to our platform for you so you can get off to a fast start in reaching actually productive agents. So what are you waiting for? You can check out more at mortgagedmarketing.pro, see more of the success stories there. And if you feel compelled to do so, book a call, we'll have a chat. We'll see if it's a fit. Don't miss out on this opportunity to take your mortgage business to the next level right now. Head over to mortgagedmarketing.pro.