How to Make Social Media Easier

What's up, my friend, Jeff Zimper here with another episode of the Mortgage Marketing Radio podcast. Really appreciate you tuning in and listening, making this content me a part of your day. I'm eternally grateful for that. And thank you. Got a question for you. Do you struggle with what to post on social media? Like me? Do you struggle with post production, editing, captions, making it look good, getting the right clips, actually getting it posted online? If you're anything like me, those are the two of the biggest areas I struggle with. And in a moment, today's guest is going to help us overcome the two biggest hurdles that I just mentioned. So make sure you stay tuned for that. Before we get into that, of course, I've got a win of the week coming at you from our community of loan originators, where we're helping them move from solicitor and vendor to becoming a partner and peer, when approaching real estate agents so that trust goes up, resistance goes down, conversations are facilitated and conversations leads to contracts. Win of the week coming at you from Becky, sorry Steve Allison, I actually have so many wins of the week. I pick every single week, so I'm looking at the list of them here and this week I'm picking Steve Allison. What's up, Steve? Steve did our chat GPT class live alongside a loan program presentation for about 18 agents. And then out of that class, you had seven referrals from agents in the last week that attended that class. That is called winning. And I always ask you guys a question when I share these wins of the week is how's it going for you? How are you doing at getting in front of real estate agents? How are you doing at getting conversations that lead to referrals? How are you doing at differentiating yourself? Quote unquote adding value, which obviously has been overplayed, but the truth is it's important, right? Out value your competition. You're not going to do it with products and price and you're not going to do it with saying that you close on time and deliver excellent service. You know why? While that may be true, people have an experience that yes with you so they have no way to actually connect and engage with you in a way outside of something, right? That's just hype, hyperbole, okay? And besides that, if everyone's saying I'm a great originator, I've been around for 10 years, I close on time, blah, blah, blah, blah. If everyone's saying the same thing, the impact of that is diminished. That's why leading with educational content and classes in your local market built a platform of attraction for you. So you don't have to chase, cold call, all that. You attract people to you. You get undivided attention with a group of real estate agents who've chosen to come attend your class or event or workshop. They've chosen to be there. And you now have upwards of an hour to differentiate yourself, to create rapport, to build trust, to add value to their business, and to facilitate conversations. That's why you hear the kind of results we talk about every single week, like we just did with Steve Allison. We've gotten referrals in one week from agents that sat in his class. Could this be for you? There's one way to find out. Book a call with me, go to mortgagemarketing.pro, grab a time on my calendar, we'll have a chat. It isn't for everybody. If you're coachable, if you've been in the business at least a couple three years, you're closing at least three to five loans or more per month, then that's the right time in your business to really use this leverage activity. The mortgagemarketing.pro to go check it out. Okay, so coming at you with answer to the biggest problems that I see a lot of people including myself have with social media is, what do I say? What do I post and how do I post and how do I do it consistently? My special guest is none other than Josh Pits whom I've known for a number of years. We are friends and colleagues and Josh is one of the best in the business when it comes to helping people break through the barriers of like creating content video in particular and transforming your videos into engaging, captivating content that generates as well conversations and business for you. What we're going to unpack on this episode is those two biggest problems, right, is like how to come up with what to say, how to do it consistently, how to look at, how do you build a community of people, not an audience? Josh, we just have this great conversation, I think it's going to be very educational for you. We're going to talk about quality versus quantity, and then I'm going to share with you my personal experience in using Josh's new app called the Reddit app. I've been using this because that's one of my biggest problems has been, right, the hurdles of the ease of creating a posting and editing content in Josh's app has done it for me, like no other app. I've used Opus, I've used CapCut, I've used CastMagic, I've used a lot of different apps, right, and they all have their different value, right, but here's what I find is, even those AI apps like Opus and others, right, usually, like I just did this yesterday, who me talking on the episode, usually the output of it is I always need to do some additional editing and tweaking, and what is always still currently required with these AI video editing apps is a human being, right, because if you're style, you have your voice, maybe it's not the right clip that you wanted, and so a human being is always involved, and that's what Josh has done with his amazing app, which you'll hear more about, is he's integrated the human element, right, with the technology element, to get ease of use, to get faster, turn around, better quality content. So if you're interested in checking out Josh's app, we're doing a 15% discount for all my listeners, links in the show notes. You can go to shredaclips.com, for slash radio, to get 15% off Josh's app, it's the most cost-effective platform for video editing that I've found if you compare that to paying a person on Fiverr or whatever the case is. So go check that out, link in the show notes, without further ado, let's get into this weeks show. Josh Pits, welcome back to the show. It is back, it's crazy, dude, I'm so honored and humbled to be hanging out with you. You're truly one of those people you've been a mentor, you've literally been a mentor to me. You've had, you're literally one of the Godfathers at the industry, you've had one of the longest running podcasts of everybody, so I learned from you, so many have learned from you, so kudos to you, and like I said, I'm truly humbled and honored to be hanging out with you and shredding it up with you today. I appreciate you saying that, you know what's funny, we all learn from each other, do you get this, do you have, I want to put this in the right context, like when I watch you with your content and stuff and what you produce and what I see you do video wise, I have content envy. Does that make sense? Oh, it does. Yeah, because I look at you and you make it look so easy and I'm like, damn it, I want to be like Josh, you know, well, first and foremost, I'm humbled, I'm honored, I appreciate that. But I think everybody experiences that to some degree or another, they see somebody else put out content and I'm like, dang, that looks amazing, oh, wow, they did that really well. And one of my favorite parts of that is I always tell people, if I see somebody, like I've seen your content, I'm like, dang, he, he shared that message really well or he created a ton of value in that, what can I do now, how can I go and take that and make it my own? And I talk about a lot, it's called still like an artist, my favorite book by Austin Cleon. I literally will tell people, if I ever have envy, I'm like, awesome. They just gave me a great idea to go create something of my own and I'll literally steal it. The different or the difference between stealing and plagiarizing, you know, somebody shared this with me recently is plagiarizing is if you copy one person, it's called research if you steal from many people. And that's what, like, so if I see something that Jeff does and then Brian does and Stacey and everybody, all these other different people and I kind of make it my own, that's stealing like an artist because all the ideas are out there, just go make it your own. But dude, content envy is a real thing, it is. And before we get too deep on this, for anybody listening who may not be familiar with Josh Pitts, what do you want to tell the listeners about who you are, what do you do? Dude, so I've been in the industry a long day in time, but like you, I started as a mortgage professional, still licensed, hello, I do not originate anymore, but still have an active license in the state of Utah, got started as a junior, hello, kind of worked my way up through the ranks, became an L.O. I loved helping people achieve the dream of home ownership. I owned one of the biggest mortgage brokerages in the state of Utah for years and years. And then started getting into the, we had grown our business through social media. That's how we did it, like organic social media, not paid social media, organic social media. And so many companies started reaching out to be saying, hey, Josh, how did you do it? How did you, how did you actually use social media to grow your company? And people started asking us to do trainings, people asked us to speak on it. And next thing you know, Shred Media was born almost six years ago, which is crazy. And now we help companies grow their business on social media. And we've recently changed our focus and efforts to helping people edit video. Because I, showing up on video, creating amazing content like you and I are talking about, that's one part of it. But then you have to make it look decently good, you have to make it look good, especially to stand out, to get attention with your community. So we actually launched an app called Shreddit where we literally are an all in one done for you platform. You don't have to worry. There's, you know, there's AI platforms and some magic and this and that. But we're an all in one done for you platform. Plus we give you a video editor, we call it a Shreddit or that literally gets to know Jeff thing your needs. But yeah, that, that's me and, and I just, I love having these conversations. I love being on podcasts and shows just having great conversations with guys like yourself, Jeff, because there's so many people out there who can learn and grow from mistakes that you and I have made from things that, you know, conversations that we have had. So that's kind of me and a nutshell. Appreciate that, man. We're going to talk about the app as well. That's, that's actually what brought us kind of back together because obviously we've talked a number of times over the years. We see each other at events and online. But I was recently attending and having the good fortune of being able to speak, main stage, mastermind event, feather in the cap. That's been one of those things that's been on the, you, you crushed it by the way. I saw, I actually ended up seeing the majority of your session and you freaking crushed. Yeah, I did. I appreciate that. The, the, the nervous is hell the night before I've got to tell you. So I'm sitting there at the back with a mutual friend of ours, Deborah Bird. And she herself owns a social media company. And she and I start up this conversation and she's like, Hey, have you been using Josh's shredded app? I'm like, no. And she starts showing it to me. And so she blew my mind like she, she showed me how easy it was to create, upload and have someone else edit a human being, by the way, not just AI. And then have the revisions and then get that usable piece of content back. And when I saw that, I was like, I just felt behind the times. I was like, I'm, I'm struggling it out. Just everybody knows the, to me, you know, you'll get, you know, your take on this. People talk about the hardest parts of creating content or doing the whole content game. One of them is yes, creating it, right? There's some resistance and all kinds of stuff. We'll talk about that. The other half is editing, like having the good output, like you said, and I've been as many people have been trying these different AI apps, Opus and Riverside, well, Riverside does the same thing. Yeah, Riverside, cast magic, I'm looking at a bunch of them. And the problem is is that it never grabs the clip that I want. I would say if I had to, like I just did this yesterday, let's say I had 10 videos of a podcast or something I uploaded. Of the ones that were good to go without needing any other fixing, it was probably three out of 10, right? Geez. To be honest with you. And so what does that mean? That means I've got to now, if I don't have somebody to do it, I've got to now go in there, like do all the frigging tweaking and, you know, editing and dragging the editor. And I suck at editing anyways and hate it. And it's not a high ROI activity, you as well, right? So what prompted you, I mean, is that a problem that you've found that a lot of people have? Oh, huge problem. That was actually the biggest. So about a year and a half ago, well, two years ago, we started a group called Shred You where we were actually coaching specifically on social media. There's some amazing coaches, I mean, you being one of the, there's a lot of people out there who coach on and growing your business and this and that. I just wanted to focus on social, I wanted to niche in social. So we started, we rolled out this Shred You Academy teaching mortgage professionals, real estate professionals, basically any professional who want to grow their business on social. And something we were teaching were, hey, how do you use things like in shot? How do you use things like cap cut? How do you use, like, how do you use some of these programs to video or do video editing? And bro, to your point, I hate, like, I hate video editing. It's one of those things I'm not good at it. I'm not creative in that way. I don't like being able to adjust things, isn't that? So as I was teaching these courses and as I was teaching so many people to do video editing, they would get it, but then they would come back to me and be like, Josh, can you just, you guys do an amazing job. We love your content. It looks amazing. Can you just do it for us? And we started looking at it and I started looking at some of the, the opus clips, the sub-magics, all this and there were some good things to it. But we didn't find a program that we loved. Just like you mentioned, some of them, we would submit, you know, 10, 12 videos and one or two of them would come back decent. And I'm like, what the, like, and then we'd have to go back in and put some fine tune on it. And by the time we did that, Jeff, honestly, it was just easier for us to edit it on ourselves. And so we're like, you know what? What if we could provide a solution that literally where you have a real person? I won't, I will absolutely not disregard that we have an AI piece built into it to kind of simplify that process, which you have a real person is like, looking like, hey, this is what Jeff said. This was a better part of that clip. This is what really would, this is what it was trying to be encapsulated or what was trying to be shared in this message or in this story during this conversation. And that's what sparked this entire thing is so many people were like, I want to create content. It's too cumbersome. Even with the great apps that are out there, like, we had one guy come to us, he's like, hey, we have our team of, you know, 20 people that now that we're creating video, the editing is actually becoming so time consuming that it's taking away from what they're actually supposed to be doing. So even though we have these great tools, like the record clips, but then they have to go, oh, it didn't do this or the captions were right or the B roll wasn't right or this wasn't right. So they would literally have to go back and read it all and which is even more time consuming. So yeah, to your point, that's what we're like, hey, could we build something? And we did. We built an amazing team. We brought some of the best developed, which by the way, bro, I want to have it. If you ever decide to build an app, it is so the biggest headache, becoming a technology coming and having an app and because we built it from the ground up, we didn't steal any, like, we take bits and pieces where I came, we're going to build this and scratch and it took well over a year and we're incredibly happy with it. Is it perfect? No. But it is one of those things that we have hundreds of users on the platform now and they're cranking out content and we're simplifying it in a way that they can just show up and share that impactful message with it. Yeah, love that. We'll talk more about that and there'll be links in the show notes and all that, but I've been definitely using it and finding it easier to streamline my content creation. And why are we even talking about this? Well, it comes back full circle too. This is about generating business, right? And this is about staying relevant in top of mind. This is why it's important. So if anybody's listening and, you know, don't let the point blow past you that if content creation, production and posting gets in your way, it's on you as equally as it is on me and Josh. We're all running businesses. It's on us to figure out the solution to that, whether that's you hire somebody, whether you use an app like Josh is there whatever, whatever the solution is, you've got to figure it out so you produce content consistently. And that's me preaching to myself because I've been struggling with that right for some time. Now interesting stat I heard this morning listening to a YouTube channel, according to this survey that was shared, 50 million people in, I think was the country, 50 million people in the United States are earning money from social media and 15% of them are earning over a hundred thousand dollars a year, at least a hundred grand or more. Do that really? That's like five, six million people. So this is a very interesting. I've heard something similar. So the question of that is like they're getting paid directly from social media because I was like that, okay, so that makes more sense because I tell people, and this is actually brings up a great conversation, something I get asked quite frequently, Jeff is like, well, should my goal be to start making money from social media and I said, no, like that is absolutely not, like if that comes to fruition down the road in years, it is not going to happen overnight because when TikTok came out in particular, the rise of these influencers and overnight, I don't want to call anybody a overnight success, but with, with how the platform is designed, there were some people who grow, grew incredibly fast on, on that platform. Right. And so many people began to expect that like, oh, I heard, you know, Charlie D. Amelia became overnight famous by doing some simple dances and, you know, damn, anyway, that is not the norm for social media. And now more than ever, it continues to change and evolve, and it's a long term game. And your goal should never be to become an influencer and beginning page from social media. You should be building your business, just like you said, Jeff, that should ultimately, especially as mortgage and real estate professionals, you should be showing up consistently in a way that when people go to buy their next house, when they go to refinance, when whatever they do, they, your top of mind, you're not becoming the next influencer. No. That is absolutely should not be your goal. But the reason why I brought that up is because I wanted to segue into the conversation around you as a mortgage originator listening to this making money from your content on social media. I've had a number of people on, and it's funny, you're doing the podcast eight years now. If I go back, when I, I would always ask the question, which are number one source of business, right? And so more often than not, it's referral partners, past clients and things. But what I've seen is over the years, I've seen more people come back with the answer of social media, right? Now, is that all of their business? No. But if it was 20% of your business, right, 20% of your income, even 10%, like if you want to add an extra two loans a month on average to your business, it's possible to do that with your social media content. Josh, I'm sure you've seen that happen. Oh, 100%. And this is, I'm glad that's a perfect, great segue into that conversation is I've got 100% seen people. And there was a statistic that was floating around for a while. One of our, one of our good friends in the industry, she put together some data and some analytics behind like, hey, only, you know, 6% of business comes from social media. And I said, how, how do you track that? Like, because I disagree with that, because I've had so many clients of mine that have like, oh my gosh, Josh, you know, I, since I've been posting content consistently over the last six months, I've picked up an additional like six loans and the only place that I can possibly imagine that they're coming from is posting on social, that's it. Like, now that's six loans a month. So yes, I 100% agree with you. But that's just it. It doesn't happen overnight. You don't start posting content today and start getting loans tomorrow, although I've seen things like that and it happens just because people are ready for it. And that's why we need to stay in front of our communities. But yeah, if you are posting consistently, if you're creating valuable content at, on a regularly consistent scale, and we can talk about what regularly means, because some people are like, they'll come to me and they'll be like, Josh, I want to start posting once a day and I'll ask them, well, how often are you posting now? And they'll be like, I'm not, and I'm like, well, pop the brakes in. You're not going to start posting once a day, because it will burn you out. And I'm very honest with them, just because you hear Gary Vaynerchuk say, you should be posting 10 pieces of content a day. And if you're not posting 10 pieces of content a day, you're worthless. And it's like, no way, if you're just starting out, two to three pieces regularly a week is fantastic. And like, that's where you should start. And yes, you can ramp up to once a day or twice a day or whatever it is. But there needs to be that ramp up, because you can't just jump on social and start creating content. And honestly, if you did, your community, your followers, they would be like, what is Jeff doing? Like a whole, like, we haven't seen anything from you and then all of a sudden I'm just getting bombarded with your content all the time. It's kind of like, whoa, whoa, whoa, whoa. You have to have that introduction face of like, oh, I see Jeff, I hear Jeff, like, I'm building that trust, that confidence, because you have to remember, that's what this is all about. That's what you're trying to do with this. You're building trust. You're building confidence. You're building your brand, which your brand is an extension, an extension of your reputation. That's all your brand is. People get confused with a brand is a logo or a slogan or this or that. No, your brand is your reputation. Your brand is what people are saying about you when you're not in the room. After the transaction is closed, after the deal is done, what are your clients saying about you? What are they saying? Jeff was amazing. He helped me here. He helped us do this. I would always trust Jeff, because you have to remember the mortgage process, the real say, it's a very intimate experience, very, like you're getting to know social security numbers, incomes, children, things, so many things. And if you're not building that trust and that confidence and that respect during it, you're missing the entire point. And social media is completely designed just for that. So it really in essence, like you have to be having that as a goal in mind. It's not just that influence or ideas, it's not just to make money off of social media. It's not going to happen. Two deals, like you mentioned, honestly, Jeff, two deals a month and increase over, you know, the next three, four, five months is fantastic. What if it's just six deals in a year? Like, and if the average commission is three grand alone, that's, uh, what, uh, $18180,000? I do to imagine that, like, and here's the thing, people love to ask me, well, what's the ROI of social media? Did some bad math there, but go ahead and say, uh, $18,000, hey, we're, we're mortgage pros. We're not again, software, but TTIs, but even, but even, but even 18 grand, you're making an extra 18, 20 grand a year off of a few additional, and again, you're not paying anything. By the way, that's just the beginning, that's just the beginning. Exactly. Like that, that's like, I tell people, if you're not getting, and here's, here's really my rule of thumb, you should be getting at least 10 deals a year from social media. So that's less than one a month. Like, you should be getting 10 deals, and again, going off of your, your average, you should be anywhere between what, what does it take to get there? What does it take to ramp up to that posting, like the biggest thing to ramp up to that? Let's, let's just take the average, the average right now, yeah, maybe you know this. We actually, one of our, one of our biggest clients is one of the biggest data aggregators in the entire industry. And we went to them and asked for some, some data to try to collect, and we did our best to try to get an idea of this. Do you have any idea what the average mortgage professional average loan officer, and I know these numbers aren't perfect. So nobody come, you know, oh, where the hell did you get this, and I'm not going to share the source because they ask us not to, but just know it's one of the literally the biggest data aggregators in the entire country, who's a big client of ours. Jeff, do you know what the, how often the average mortgage professional posts a month? Three to five times less than twice, less than twice. That's a, that's a month, that's less than twice a month, which is crazy to me. So that just shows the bar is so incredibly low. So when these people are saying, like, oh, I need to be posting, you know, once a day, I'm like, no, you know, like the average, the average mortgage pro is posting less than twice a month. Like you just need to be showing up once a week. Then you just doubled what the average mortgage professional is doing on a monthly basis. You put out or two posts a week, like you're crushing it. That's how you get their Jeff, like that's how you do it. And you have to remember this too. So many mortgage professionals and real estate professionals, they follow other mortgage and real estate professionals. So they'll be like, well, Jeff already posted, I saw Jeff put a post about that. I can't post about that. Of course you can. Even if you and Jeff have it, maybe you and Jeff live in the same small town in Florida, or I'm in Georgia, I'm in St. Simon's Georgia, which St. Simon's has like 10,000 people. I think's what it is. So even if I live in this small little rural town in Georgia and Jeff and I both live here and we both make a post, we both, sure, there may be some overlap, but that's even better for Jeff and I because even if we're relaying the same message, we're doing it in a very different way. Jeff and I have the exact same script and we read it. People are going to connect with Jeff and people are going to connect with me. So you should never have this idea of like, oh, just because I saw somebody else do it, doesn't mean or I can't do it now, you should absolutely do it. Because again, the majority of your of your communities, people will say audience, I want people to be very clear. When I say community, some people call it an audience, but I just see it differently. A community is people you talk with and audiences people you talk at and you want to talk with people. You want to have a conversation. That's what social media is at. You're building a community of people. Think about your community, your neighborhood that you live in. It's a people or it's a community of people that you trust, you respect, you have admiration for. That's what you're building on social media as well. So to your point, Jeff, is how do you get there? You just start posting on a regular basis and you start posting content that is going to connect with your community. The biggest mistake I see mortgage pros may, you and I know this mortgage pros, we are a wealth of knowledge when it comes to mortgage, mortgage in particular and we love to share mortgage knowledge. We love to spew mortgage content all the time. Your community doesn't want to hear mortgage content all the time. As a matter of fact, they don't care about mortgage content all the time. They care about what Jeff does on the weekend. You would never, we're coming up on the 4th of July, we're coming up on one of the most patriotic times in our country and you would never walk into a barbecue or a neighborhood block party and be like, ladies and gentlemen, y'all know what rates are doing right now. Did you know that rates? You would just never do that. So the fact that people do it on social media is such a miss. It's just like to ramp up, to get to that 10 loans that we're talking about, Jeff, you just have to be relatively like, how would you approach going to hang out with your friends? How would you approach going to a block party? What are you going to be discussing? You're probably going to be discussing hobbies. You're going to be discussing, you went out on the weekend and you went bass fishing, you and your buddies got some fish or hey, did you see little Sally scored her first goal in soccer or hey, did you see, you know, Bobby Joe just got, you know, he just graduated high school and now he's off. Those are the conversations that you're going to be sharing. Those are the things that you're going to be relating to your community that people care about. That's what connects you with your community. They don't care about the greatest FHA program that just came out or the latest down payment assistance program. I'm not saying you can't share it, but it's just not all the time. Like I said, people don't care about that all the time. They're going to tell you when they care and that's when the opportunity comes to share that content. That's the easy, that's the easy lane for us to to to step into because it's product related and we're some so comfortable and that's our identity is our product and I do loans. Yeah, exactly and it is comfortable. Like it absolutely is, but that's why I was kind of on this journey for a while to get people outside of that comfort zone because honestly, even you and I go to these these mortgage events and these mortgage conferences and sure, we talk mortgage talk or we talk marketing talk here and there, but most of our conversations are about, hey, how's the family? Hey, you know, the sun's doing this, family's doing this or this is great or oh my gosh, this just happened or whatever. Those are the conversations that we're having. So the fact that we think as mortgage professionals, just because we're comfortable talking about those things, we need to get into the mindset that it's okay. And I don't know who or where, and I will actually, and I'm not going to call any company out in particular, but there are plenty of companies out there like, oh, you should be, you should have your business page, you should be posting business content and then personal life should not be related to business content. That's bullshit. Like that is absolute craziness. Um, and I understand and I'm not going to go down the whole compliance route. My good friend Ken Perry, if you ever have a compliance questions, reach out to Knowledge Cooper and the Ken Perry team and they can help guide you in that. But I, when it comes to being compliant, just don't be stupid. Like don't be posting rates or certain terms or certain things like that. And you'll never get yourself in trouble. But this idea, Jeff, that we have to share mortgage content all the time because that's what's comfortable or that's what's going to be compliant is just crazy. The most successful and you've seen them and I've seen them and I could give many examples of, of mortgage professionals who were doing it right. They share a mix of great business, valuable business content along with personal content. And it just, it shows their personality. This, this goes back to a very interesting thing that you said though real quick is you said watching my content, you're like, Oh, sometimes I want to be more like Josh. Yeah. I do the exact, if I see like, Oh, I want to be more like Jeff, I want to go like this person. Don't try to be them. Just be you. Right. Because when you start sharing your content, that doesn't mean you can't share something similar to them. But if you try to be somebody you're not, the internet has, or especially social media in particular, your community has a good BS meter. They know you. And if you're trying to be something you're not, they're going to stop trusting you. They're like, that's not who he is or she is. Like, that's just completely off character for them. Hmm. Okay. So let's say somebody's listening to this and they're, they're one of those people that are doing the two to five posts per month, or they know that they want to post more often, but they deal with the two biggest struggles, which is, I don't know what the post and then post production editing, et cetera, which we'll cover that in a second. But what are some easy entry points for people when it comes to, you know, identifying those opportunities that are content, air quotes, you know, no matter what. Yeah. I, yeah, absolutely. This is one of the questions we get asked, like, I don't know what to post. And I always tell people, Mike, especially mortgage and real estate pros, you should have a plethora of ideas to post. Like, you should have content upon content. What's the last question you got? Okay. The last question you got from a top question to get was, yeah, top five, top 10 questions. Right. Exactly. And you can do those over and over and over. So Jeff, something we actually built into the platform and not to go back to order to shred it. But something we did is we actually put in the platform prompts for the top 100 searched mortgage questions on, on Google, like, and we're constantly updating those. Like, hey, where are the top 100 terms on, on mortgage, or mortgage related right now? And we put those directly in the app for you. You can do a simple search on that. Like, hey, what are people asking on Google? What are some of the things that people are wanting to know about those? And again, that's just mortgage related. You can, if you're ever wondering, I tell people this, the first couple of posts, especially if you're getting started, you should literally, this sounds super corny, this sounds super like kindergartenish, but you should really do some questions like so people can get to know you. Like get to know Josh. Like you start this podcast. If you don't know Josh, if your community hasn't heard from you in a while, you should literally like, Hey, I haven't been on here in a while. There's some of the things that we're up to, Sally graduated high school, little Johnny is off playing college football, what give people kind of that backstage pass of, hey, what's going on in your life? That's a great, that is great content to start with. Like, if you ever asked yourself, what should I post about? What's something you did exciting with the family this last week? Is there something you went through? Did you go do something with your, your, your girls? Did you go, you know, do a workout class or a yoga? Did you do some hot yoga with a goat jumping on your back? I only just not sure that is I saw that on social and I was like, what in, I want to try that. I actually go yoga, man. Looks fun. Go. I do. I guess go yoga is a thing. So whatever again, Jeff, to your point, there are so many ideas or go, here's another, if you're really wondering like, and it maybe you want to post mortgage content, go on your favorite social media platform and do a quick search for mortgage. You're going to come up, I guarantee you now don't get, don't get lost in the scroll as I call it because you will just scroll, scroll, scroll, find, find a couple of things that peak your interest and if it peak your interest, create your own content about it. I think, and so that's good advice. I think, so a few things I've written down since we've been talking. I love the fact that earlier you chose to not look at as an audience, but a community. And I think what I love about that is, you know, it puts this frame around it, which changes how you feel about it, the emotional attachment. Because like you said, in audiences, you're speaking to community you're speaking with. And then then I thought of the word connection, because when you think about a community, what's the community about? It's about connection, right? It's about engagement and conversations. And to your point, just a second ago, about like the personal stuff, sharing what's going on in your life, I know some people are reluctant and hesitant to do that. But when you think about networking, right, and you're going to the traditional networking events and meeting and greeting and everybody's like, what are you doing? You're talking about your life, right? And so what that has done now is what social media has done is move that networking on a platform. So it's the same outcome, meaning you're talking about your life. It's just the delivery mechanism is much wider, potentially. Exactly, like that's all it is. Like you literally, what you just said, everybody should literally go back and rewind the last minute, 30 seconds, what you talked about. That is exactly what social media is. Like it is just real life amplified to the end to the degree. And the fact that the average adult human being spends 2.8 hours a day on social media, 2.8 hours a day, Jeff, imagine spending 2.8 hours a day in front of your friends, like it was no longer like there's imagine 2.8 hours in a B and I meeting. Oh my help. But the point being is, why are you in that B and I meeting to meet people? That's what you're doing. To build a relationship. Yeah, to build a connect, to build trust, that's what when you go to B and I, that's what you're like, you're building that trust, you're building that confidence every single week. So when people send you that referral, you can be like, I think you're like, I'm that trusted mortgage problem. I'm that trusted plumber. I'm not trusted. Whatever it is. Like, that's exactly what you're doing now. I'm like, I'm jamming on that idea because I never actually brought, mentioned that before between you're the first one that brought that idea to the surface here of the B. But remember, if you do a B and I, you stand up, everyone goes around the table. You give your 60 seconds or whatever it is here. So I am. Here's what I do. And remember how you sucked at that too, standing up and saying like, hey, here's who I am. What do you didn't want to do it? It was painful. Same thing with social media, man, only this time you're grabbing the phone and you doing it, you're just posting it and then you don't even have to be in front of anybody and stand up. You can just record a video and post it. I think that's a little easy. 100%. Dude, it was way easier. People say, oh, I have feel uncomfortable. I don't like the way I look on camera and I'm like, dude, you look exactly the same on cameras. If you're going to be in eye meetings, there's no reason you shouldn't be creating content on social media because you're standing up in front of people. You're talking to them and you sound exactly the same and you look exactly the same as you do. So if you're doing those things, it's way more uncomfortable. I tell people, Jeff, something that I get all the time, those are like, Josh, well, I don't have them any followers. I'm going to have 500 followers. I'm like, 500 followers. Have you ever been in front of a room of 500 people? You and I have. We've spoken in front of 500 people. It's a lot of people. If you, 99.9% of people, if you stood up in front of 500 people, you would be nervous. You could, I've talked to you, they're like, oh, I can never do that. But that's what you're doing. You're in front of 500 people on a regular basis, like, and it'd give you like, oh, algorithm. Sure. Okay. Fine. Take a fraction. Even that. 50 of them. Like in front of 50 people, most B and I meetings are over 50, like, can you get a really good B and I chapter? Maybe you're over 50, 60s. I've seen some that go, you know, up into the, the up ranges. But that's a lot of people and that's, that's a great. And we show up week after week to B and I meetings and pitch the same exact thing. Totally cow. Like, how much opportunity is out there? Well, and it doesn't take 500 people to actually succeed and start to have transactions. You and I both know stories of people who have that many followers, sometimes less. And all of a sudden, you know, like, I think you said on a previous conversation we had, which is, you don't know who's watching. Like, you know, we get hung up in the likes and the comments and, you know, all that's relevant and has its place. But the point, the real reality is people watch you without ever saying a word. And then when they're ready, right, they DM you. Exactly. Yeah. Well, let's go real quickly talk about this. I wrote down also quality versus quantity. And I think speaking back to that same person we, we mentioned a second ago who's like, in the range of two to five posts a month, wants to step it up a little bit more. I do think that in the early stages, it's, it's, it's a combination, it's, it's the wide net quality and then over time, you bring that down to quality. Does that make sense? For sure. 100%. What would you say about that? Yeah. I think every, yeah. It's a numbers game. So if, if you're not familiar with Mr. Beast, Mr. Beast is like my kids. Like, I think Mr. Beast is brilliant, by the way, as well. Of course. But Mr. Beast is, he is the top YouTube influencer, he is the largest following on social media. And he talks about this quite often. He said, Hey, I did my first hundred videos to get them out of the way. They all sucked. They were terrible. He said, but I did them. I learned something on every single one of them. I got better and better and better and better to the point where, you know, I was a couple hundred videos in and I was focusing more on like, what was the message? What was, what was I sharing the value of every single message? Your first hundred videos, every single one of you, they're going to suck. They're going to be a little bit better, but for the most part, they're going to suck. Like you're, you just, it's all about just getting better at them. It's all about going through the practice and getting that confidence, getting that into that flow. So yeah, to your point, Jeff, like you just have to start, start creating content. Don't overthink it. I say this so frequently, perfection kills progress. If you're worried about what your first videos looks like, you're never going to get to your hundredth video. You just got to start recording them. You guys are putting them out. You just got to get started. And by the way, as you mentioned, Mr. Beast, I just tried to look us up real quick. I don't know how current or accurate this is, but according to this stat, 287 million subscribers on YouTube. Jeez. By the way, how many did he start with? Zero. Zero. Alright. So that might be an extreme example. You're never going to have 280 million subscribers. That's not the goal. The goal is, let's circle this back, full circle to personal brand and everybody talks about consumer direct, right? You want to go consumer direct. I want to go consumer direct. What the hell are you doing to even have a place for somebody to engage with you, a consumer? Like I think on a previous call, you and I talked about the placement of a Google business profile is one of those foundational pieces that you need. But today's consumer, they're like the hummingbird. When you get the referral, when you get the whatever, you know, whatever you come into there, awareness stage, they're going to look you up on whatever different platform. Question is, what do they find? And you better have some type of a presence somewhere, but let's let's let's let's a dovetail to this as well. What about when you're first starting out being spread too thin, trying to be on all platforms? What do you suggest? Oh, yeah, you don't need to be on all I tell people this all the time is whatever platform you spend the most time on is where you should start. I always like people are like, well, Josh, Facebook is dead. Facebook is not dead. Facebook has more active users than any other social platform period. Like look at the numbers. The number and data speaks for themselves. Plus it's an older demographic and that older demographic is typically who you feel always like, well, I want to be on TikTok because that's where the new generation of home buyers are going to know they're not the new generation of home buyers has a wealth gap that is never we've never seen period. Like that's a whole other conversation for another day, but TikTok has such a young demographic and a user base that and they don't want to be the ones who have a steady income or a steady job. They're the entrepreneurs who are sure again, I'm all about it, but Facebook has that demographic never spread yourself too thin. Don't think you have to be on Instagram and Facebook and YouTube and TikTok and LinkedIn and did it and no, whatever platform you're most comfortable with or whatever platform you use. Look up on your phone. If you're on an iPhone, you can see what apps you spend the most time on. If you spend the most time on Instagram, start there. Why I love Facebook and Instagram is because meta owns both of them and you can cross platforms, like you can cross post. You're basically touching two platforms at once, which is why I love starting on one of those two platforms. People are like, oh, I want to start on LinkedIn, I'm like, great, LinkedIn is a great place to start. It's very business oriented. I think you tailor, you have to tailor your content a little bit more to that and I'm going to use the word audience because that platform in particular, it's very business oriented. YouTube is a beast in and of itself. If you're going to start on YouTube, like people are like, oh, Josh, I want to start on YouTube because I see guys like Mr. Beast, YouTube is a beast in and of itself. There's a huge learning curve to it. Even though YouTube shorts is helping simplify it, but start wherever you're best. If you're spending the most time on Facebook and Instagram, start there, get really good at that and then you can branch out from there, but don't overwhelm yourself in the beginning. Okay. This is some good nuggets and takeaways there about content. What do I say? I'll transition into now the production side of things, how to post, editing, because I think just to bring this full circle back to your app, which I've been testing and using wildly successfully. Once again, I will highlight the thing that I think really, if it's a horse race of apps for social media editing and posting, yours is the only one that I'm aware of that has a live human that reviews your videos with the edits and fine tunes the output of that to your preferences, not Opus, not all these other places. They don't do that. There's no human involved. I think that's a huge competitive advantage, helping people overcome the hurdle of editing, posting, even what do I say because you have the prompts in there. I just want to say once again, man, I'm a fan. Thank you. I appreciate that. A lot of people are always like, well, Josh, can I go find my own editor on Fiber? Good luck. Then they're done that. I guarantee you the time that you spend on that and what they will charge you per video will end up costing you way more than the long run compared to actually finding some. We tried that too. We tried outsourcing. We tried so many different things to find these great people, but until we brought them in-house and we trained them the way they needed to be trained and had the skills and being able to learn, and again, Jeff, we talked about relationships. That's why having a shredder on the back end is so important because they get to know Jeff. They get to know his personality. They get to know how you say things, your mannerisms. That is key to being very successful on social media platforms because again, you're trying to relate emotion. You're trying to share those things. If it's not being captured in that way, you're missing the entire point. Having somebody real human beings, Morgan's professionals, we keep talking about we don't want to be replaced. You can't replace video editing with just an AI. Yet, there may be come a day, we're sure, and it may be able to do that, but not yet. People need to see that emotion. They need to have those little tidbits in there. That's why we built that way we did. You mentioned cost, and that's a cost issue for a lot of people as well, because when you look at four to eight or ten videos a month, that begins to add up, and when you're talking about just exclusively hiring a live editor, I've used different services over the past that costs $1,000, $2,000 a month for that. That's another strong advantage to your platform, as you've got all of your plans are under $400, whether that's unlimited videos or just getting started with four videos, there's three different tiers. While we're talking about it, I'm just going to point it out for you listeners. If you want to check out the app, we've worked out something very special just for my listeners. There's a link in the show notes. It's shreddedclips.com forward slash radio, but you can link it up in the show notes as well. What are we given for the listeners? They get a special bonus, right? It's a great savings. Yeah, they get an exclusive 15% discount, like that is just for you, and you use code radio once you're there, and dude, that's a huge offering to you and your community. You and I have become such good friends and such collaboration over the years. We wanted to do something special for you and your community, because we know they're going to take action. They're not just sitting here, sitting back and not making things happen. They're going to go out and take action, make it happen, and go create amazing content. So we're honored to offer that to you and your community, so go get after and have fun with it. And once again, the reason why this conversation is happening is exclusively because somebody pushed your app in front of my nose, right? Even though I had the app downloaded, but I never used it, and so this is the classic story with technology. We have a lot of stuff we don't use, right? I would argue that some of the apps that you don't use, tools and stuff, could potentially make you more efficient and productive and impact your business. You need to get rid of that you haven't been using, right? I've been paying and haven't been using. So by the way, that's called cleaning house. Do that. It's halfway point of the year, time to revisit your counting. I'm doing the same thing. I got Josh checked this out. You can relate this as a business owner. I'm holding up to the screen. Most people can't see. Yes, it's my handwriting. But these are things that I paid monthly for. Wow. There's like 15 things on that list. And I've going through and I'm evaluating, is this actually helping me be more efficient productive or helping me make more money? I'm making the argument that if one of the areas for you with content production has been, what do I say and how the hell do I post it and do it in an efficient way? And that's been in your resistance, your headwinds, go check out the Shreddit app. Because if anybody knows me, I don't bring a lot of people on here and talk about tools and resources and people reach out all the time. Hey, dude, you want to do a paid ad? Like no. Unless I'm using it or believing it, I'm not going to bring it. So there you go. I appreciate that. I appreciate that. And you've been in what a great user on the platform, go check out Jeff's content right now. He's doing amazing. And that's just it. We want to simplify it. Honestly, Jeff, we want people to show up. Everything we've talked about today is you're going to make an impact. You're going to change people's lives, but you have to be showing up for them. And that's what we want you to do. We want it to be so simple where you literally can do everything on your phone. You hit the record button on your phone, upload it through your phone, and then within 48 hours back on your phone, ready to go. That's how simple it is. You don't need a fancy camera. You don't need a fancy microphone. I'm like you and I are using it now. I'm actually using my iPhone, funny enough, as a webcam. Wow. Looks good. So you don't need anything crazy. All you need is your phone. And just go start, hit that record button, have fun, and get better, better every single day. Love it. Love it. Okay. So listen, the other interesting thing is that what's great about this business is talk about not letting anything get in your way is you're actually circumventing. You're like Lewis and Clark, right? Why don't you tell the listeners what you're doing with this new adventure in your life? Yeah. I mean, you might be able to see I'm actually literally sitting on my sailboat. I'm in the St. Simon's, Georgia, actually outside I'm literally sitting on the water right now. My wife and family, we decided that hey, we want to throw caution to the wind literally. And go try, go try a new adventure. We sold everything in Utah, sold the house, so all of most of our belongings and everything we own, aside from a couple of boxes, is on here, on the boat with us. And so yeah, we decided that we want to go explore the world. So the next couple of months were on the East Coast because of hurricane season, because we can't cross down through the Caribbean right now because of the risk. So we're hanging on the East Coast, getting comfortable with the boat. And then we're going to go down through the Caribbean and then we'll go through the canal and we're going to, yes, strictly not to get the globe. Once again, I have Josh Envy. Love to have you out, Jeff. You can come hang out on the boat and really tell me I'll be 100% honest. We did our first big overnight passage two days ago. It was rough. I'm just going to say, I'd be very honest. I did a post about it. The family, all of us were a little bit sick. It was a little bit bumpy, but we all were like, well, okay, that was a very, very good overnight experience and now we know what to expect. It's just like posting video, man. The first one was rough, didn't really like the outcome, right? But guess what? You'll get better. You'll get more use to it. And you'll be like, you know, fricking the old man in the sea just rocking that thing. Yep. I'm going to be rocking. You're going to see videos of us splashing through waves, cranking through hurricanes. Like, that's amazing. Let's go. But yeah, the first one definitely was a little bit rough and bumpy, but how, yeah, couldn't have planned a better analogy like you just said, everything's when you first start. It's always a little bit tricky. You learn in it. Right, right. Let's start posting on social media. Have fun with it. We're also going to link up your Instagram and the show notes as well. You have to go follow Josh. Which one is it? Is it Josh Pitt's shred for Instagram? Yeah. Josh Pitt's shred is our, is our latest one. Okay. Cool. So we can, we can follow your, I'm looking at this one post right here. I see a bolt of lightning on this video. I'm going to have to go back and see what that's all about. Yeah. Yeah. That was our passage, Jeff. Like, that was, it was rough. We had lightning all around us. We had storms all around us. We had even planned it. Here's the craziest thing that you'll, and what I won't go into it too much. But weather is never accurate on any app. I have like nine different apps of weather. I don't know how weathermen make a living because they're always long. Yeah. They still have a job. But what the sea is the most unforgiving thing I've ever met in my life. And it's, and it, which is so amazing to me, but that lightning storm, I will say this, it was one of the most amazing and spectacular things I've ever seen. All those somewhat terrifying when you're on a boat. Right. I've never seen anything so, so beautiful. Yeah. You are exposed. You're out there exposed. Oh, my gosh. In a way that you never, especially when you have your family with you and you're like, this is crazy, but at the same time, it's amazing. That's cool. Well, hey, everybody. Follow Josh's journey on his Instagram. We'll link up in the show notes. And if you find something of curiosity or interest about the, you know, the tool of the app, the amazing thing that Josh has created. Check it out. And then link in the show notes, shrediclips.com. If you want 15% off, use the code radio. Josh, man. Thanks for making time. Thanks, man. Always an honor. Always a pleasure. You're the man. Keep it up, brother. All right, everybody. You know what to do. If you like this episode as well, leave us a review. We'll see you on the next one. Bye for now.