Our Members Speak About myAgent Classes

In today's highly competitive mortgage industry, building profitable relationships with the real estate agents is essential for success. However, finding effective ways to secure agent relationships can be a challenge. With so many mortgage loan originators vying for the attention of real estate agents, it can be difficult to stand out and establish meaningful connections. Our new case study featuring loan officer Chris Cogill is a must-read. Chris has closed a remarkable 36 million in funded loans from agent referrals. And in this case study, he shares his proven strategies for building strong relationships with real estate agents and leveraging those relationships to drive more business. To get your hands on this resource, head over to LOKestudy.com and download your free copy of the case study today. You'll find actionable insights and practical tips that Chris used to close 36 million in funded loans from agent referrals and how you can, too. Don't miss out. Go check it out right now. Visit LOKestudy.com and download your free copy today. Hey, what's up, podcast listeners? Jeff Zimfer, welcome to this episode of a very special episode of the Mortgage Marketing Radio podcast. And if you can't tell, I'm so thrilled. I've got my soundboard back. Congratulations, you are the winner. Yeah, that means I got all my cool buttons I can start using again. I'm going to change up some of the sound effects on that. But it feels like I've finally got the full platform for the podcast back and ready to rock, which means I can do some really cool audio interviews. Again, coming up for audio quality. All right, so this episode is unique and different in that I've got multiple special guests. And what I decided to do is because to be completely, blatantly honest with you, you may or may not be aware that one of my primary superpowers is helping loan officers succeed with real estate agents. What do I mean? I mean helping you get more agent referrals. It's what you want, right? Many of you want it. I know because that's what you tell me when you join our private Facebook group over there on Facebook for the Mortgage Marketing Radio podcast, which you haven't, if you haven't yet gone over there to join, please go over there and do so. But one of the questions I ask when you come in there is what's your biggest challenge or frustration that you're working on right now. And I would say upwards of 70 plus maybe bumping up against 80 percent of the time, more agent referrals. That's what you want. But here's what I know as well being in this game since 2003 that many of you struggle to get agent referrals, to get attention, to get engagement. Why? Well, because unfortunately you're playing from the same playbook that every other L.O. town is, right? Which I know it sounds cliched and played out, but it's still true. Great rates, great service, give me a chance. Monday morning call. How was your weekend? Small talk. Want to grab a coffee, right? And so those value propositions, those sales pitches, if you will, fall flat, fall short and automatically put you in the commodity box, which is part of the reasons why you continue to struggle. Therefore, I'm excited to introduce you today to a better way. You may have heard me mention in the past, it's called my agent classes. And what it is is a plug and play turnkey platform of 10 plus ready to go classes in a box, lunch and learns in a box that you deliver over Zoom or in person. You get the PowerPoint speaker notes, you get the handouts, you get the video training for me, training you how to give the class, you even get the full blown event registration platform with prewritten email templates, landing pages, SMS tech messages, follow-up system, looped and nuts, all you need to do is sketch your class and deliver it, which is what we help you do as well. So today's episode is about me taking a stand for myself and no longer being reluctant to bring this platform, my agent classes to you and allow you to listen to the feedback from some of our members that are my agent class members, mortgage marketing pro members, and hear what they've had to say. So what I did is I took a conversation that we had a few weeks ago on our normal Friday calls that we do every Friday, changed it up, and I wanted to ask everybody what their experience was, being a member, what were their apprehensions, what were their reservations, what have they experienced, what are their results, how they've grown as a result, and this conversation today is you get to sit in and listen in on what they're sharing. I hope you find it insightful. Once again, I know teaching agent classes is not necessarily right for everybody and some of the members didn't think it was right for them either until they got in and got part of a community that supported them and provided the way forward. So I'm not sure where you stand or sit right now and where you're at with your sources of purchase business and what the next six months are looking like for you, but if you're looking for a better way, perhaps today is the day for you to check out my agent classes further, after you listen to this episode and what people have to share, if you feel compelled to do so, go over to mortgagemarketing.pro, mortgagemarketing.pro, check out the brief video I've put up there, and if it's for you, I'd love to see you on the other side. So without further ado, let's get into this week's show. When you first decided to join me and become a pro member in all this stuff, what reservations or concerns, hesitations or doubts that you have about participating in this? At first, for me, it was the price and then it literally was a no-brainer. One's actually saw the contents and then this was just instantaneously great relationships, great content and just frees me and my assistant up to actually do it and create more deals. But you found it to be beneficial. Yes. I think I've created more friends in this group that actually know what I'm talking about and that when I'm struggling and I'm having my moment, I have like Glendo over here at Carey or Ryan giving me some spiritual information kind of back to Jesus, figuring out what the heck am I doing? That over anything I think has made such a difference because when you feel like you're on a cliff by yourself and you send out a message, you're like, what do you think about this? Like everybody else chimes in, it's so nice to feel that it's not just you, you're not just on the cliff by yourself. You know, I had one expectation, this is what the classes are going to do for me, but I didn't realize that by going through the classes, teaching the classes, it would help me twofold. I could use the content to better my own business to increase my social presence and teach me how to do things, but to also it, I mean, it increased my confidence as, I mean, somebody in her mid 40s that changed careers completely, it was scary. I did it during COVID, what was I thinking? But I feel like this platform really, you know, it, it, it made my business take off as I have proven by sharing the success story from my first year in business using your platform. I've done a lot of different coaching and I have to say of all of it, this one has been my favorite group because I think there is the camaraderie, but also you are helping us have really actionable things to do. Like there's, it isn't just all, like here's my list of if I was going to talk to real estate agents and what I would say in the cadence of reconnecting, but like you have really actionable, this is what you can do, here's a class, here's how to, here's the instructions on how to market it and here's literally, I'm giving you it, giving it all to you and I feel really grateful because I was, I was in a spot where I was like, I really should start teaching classes to agents like, and I hadn't heard of you at all and then, you know, that law of attraction, I just, you, I did like a podcast search on mortgage and you came up and then I started listening and like, you already had the classes done like that meant I didn't have to make any PowerPoint presentations or come up with anything, you know, you just had all the stuff and so I like share your message to all my coaching groups too because I think what you have, you have stuff for us to do, not just do more, do more social media, do more videos, do this, do this, like you have actual stuff we can take and implement, so I love that. Thank you, let's appreciate that and I know you share with some other people, sorry to go ahead, is that Katie? Yeah, I was honestly like, I feel when nice thing too is accountability, even though you don't call us out each time individually, it's like, if I miss one of these Fridays or what have you then, or I don't go do, you know, some of the things you're supposed to go do, then it's, this is a nice Friday check-in to be like, okay, how is it, by the way, I also love the motivational piece of it too, right, we're all on the same boat sometimes as markets tough, rates are tough, you know, and it's always good to hear different messaging of like, you know, look, there's, you can go one way or you can go the other way, right, so I thought it was fun, this is a great check-in from a support standpoint and then accountability standpoint. What would you tell another L.O. who wants more agent relationships or referrals, this may sound like a softball on its side, I don't apologize, I'm trying to think, I don't have to say this, what would you tell another L.O., either if they're considering joining or if they're like, look at, a lot of L.O.s are in the place you guys were before you came here, which is repiser down, I need more real-to-relationships referrals, so what would you say to them? Stop paying for leads, leads to nothing at all, don't spend money on the marketing with your agents, you are not helping your agents grow at all unless you teach them how to actually grow. So in Liz LaFour's book, she heard page 16 when it comes to agents ask, will you pay for leads? She's got one word on the page, and it's no, no, no, no, no, no, no, no, no, no, you're right, even better Liz, no, say it again. You know your word, you just gotta know, you just gotta do something, and one agent, you paying $200 to $300 to, it's not going to make your year. That's my response when I try to talk to brokers in charge, and I say, hey, I got these classes, you know, that, I mean, do you want to use it as a recruitment piece, do you want to enhance, you know, your agents, how are they showing off or reflecting your brokerage? And you know, the first thing, well, are you willing to buy leads, are you willing to do this? And that is my comeback, is here's the deal, I can buy leads, you're right, I could. I said, but that's not teaching your agents how to survive, especially in this market that's coming up. So I can either meet them for a day, or we can try to feed them for a lifetime. A lot of my agents that have come to classes, we're now good friends because we invested that extra hour of a time, and then we take them out, I've kind of changed mine a little bit, is now we go present them with video, and we help them do their video, and that's where I was this morning, and we're doing something unconventional. We're not just telling you, hey, we're going to close your loan on time, hey, we're going to do this. When you take an extra hour or 34 minutes, is all it took today to do nine videos from a guy from the class, now he has six listings because of how we've taught him through the class, he's in it for a win it, right? He is in it for life, he is our agent, and he's telling everybody, if you go to anybody else, you're stupid, basically, as what he said, but we're doing something unconventional and classes allowed us to get that confidence to now jump up there in front of video, and do what we do love, and not collecting a W2 on the other side. You are not going to grow unless you invest in yourself. You are a true business, you can't do this business part time, you can't do this business for no cost, so you need to actually invest in yourself because you are a successful professional and you will be with the classes. I think the biggest thing that for me is you have been a connector in a big, big way, and I know that you have your podcast and this group and what have you, but there's only been like three or four, I wouldn't call them monumental thing, but big things, big shifts in my business, and you get to hang your hat on at least two of those. Your ability to bring people from outside in, because of your influence outside, you can bring these people in, and that creates transformational shifts in our business. It's not just the coaching, the coaching is great, I love you buddy, but it's the things that you have been able to provide us that we would not have access to otherwise, and that's certainly because of who you are. So thank you. We're building our business and partnerships, and we're not talking about mortgage programs. We're not talking about rates, we're not talking about, and I think your average L.O. is still out there saying like, oh, you know, I've got this program, I've got that program, like here's my rates, as Linda mentioned, I'll close on time or whatever else, so this for me has been just a game changer and always like to say sharp in the saw where you're just learning so much more information, but you take a look, like your piece here is almost like, you know, go build real relationships and don't even talk about mortgages at all, because we're not, and that's pretty cool. That's it, Kevin, I mean, in this climate where refinances have gone to the side, and people are now, you know, fighting over market share for sales, we have that unique. This program sets us apart by giving us a way to go deeper, drive deeper conversations and start conversations with realtors we don't know, so that we can stay in this business we love. I just went through where people were asking, they're like, okay, well, do you actually get business from your classes, like, can you tell me, like, does this actually work? And so many times having the conversation with people about the classes are about the knowledge, like, we don't sell products and during the classes, and even my bosses told me several times, it was when she was, when do you talk about mortgages, like, why they should use you? I'm like, I don't, like, we talked about like the information of the class, I introduced who I am, why you would use us, we don't talk about the 400 different programs that we have, but she's like, really, she was, it works, I'm like, yeah, still works. It's that connection, right, it's that extra connection, so you get them in the class and then go find their, their likes and their needs and desires after, and then if you have connections, then that's what's going to ultimately get you referrals. I know in my market, there's a lot of realtors moving. I don't know if you see it, and I just met with a broker I called on an agent on an up and coming brokerage, and one of the first things he wanted was value for his agents. And he's like, hey, can you do a lunch and learn? You know, if I didn't have this program, he'd be like, oh, I don't know, I can't do that. So I have out of the box content that I can do, and that was how I changed the conversation away from, hey, on RAID's fees, I use this guy already, yada, yada, yada, and I use it as an aside, it's, yeah, okay, yeah, we close loans in 22 seconds, just like anybody else, I mean, that's all, all the LOs I have to talk about, that's how fast I can close and lower it. That's it. Like, and this, another value ad for the broker owner, who's going to value for his agents who's aggressively recruiting agents from other brokerages, so you say, hey, how do you win your battle? Here's a value I want to present today, I was talking about homebide or database marketing or something of that nature, basically anything else except rates and fees, so that, that, like, what problem do you solve for whom and how do you solve it? And I think in the context of real estate agents, taking what Emma just said, there's a time to integrate in our brand strategy and brand statement to add the mortgage thing in there, but I think, to your point, it's, everybody's showing up same as lame, vomiting, and the same damn thing. It's like, you know, what problem do I solve? The problem I solve, like I said at the beginning, for real estate agents, is helping them make sense of what actually is going to work or what actually they should be doing when it comes to being a modern agent and marketing themselves. That's the problem I solve for you. Oh, by the way, I also happen to do kick-ass mortgage loans and stuff like that, but we'll get to that, right? Very few people are actually in the field teaching agents face to face and have a really clear, I think that's one of my superpowers, I really understand what agents need to hear and want to see in a simple way, and I think that's why our classes kick-ass compared to most of them. They're not generic and they're not very 30,000-foot like, you need a business account. Like, yeah, no kidding. Appreciate you guys. Take care. See you on the next one. Hey, thanks for tuning in to this episode of the Mortgage Marketing Radio podcast. I hope you enjoyed it and remember if you liked this episode, please leave us a review that helps us reach more people and bring more good value and content to you, our listeners. And then don't forget, if you are a loan officer who wants more agent referrals in less time, be sure to check out the Mortgage Marketing Pro membership at mortgagemarketing.pro and learn more about our turnkey system of agent classes that puts you front and center of your local real estate agents, attracting agents instead of chasing them and getting agent referrals like clockwork every single month, just like Kerry Cobb, who her first year in the business with closing over 75 loans, achieved 40% of those 75 loans exclusively from agent classes. And if you want to learn how she did it and how you can do it too, once again, go to Mortgage Marketing Pro and I'll see you over there. Thanks for listening. Bye for now. Hey, guys, what's up real quick? You've heard about the Mortgage Marketing Pro membership before and I just want to quickly remind you of that you're in a place in your business where you simply need more purchase loans. You need to fill your pipeline with purchase business. Let's just face it, agents are still a solid pillar of business and sources of purchase business for you. Well, good news. Our Mortgage Marketing Pro membership helps loan officers like you close more loans without the hassle of chasing agents or cold calling done for you agent classes, expert training videos, a marketing automation platform that automates the entire process for you, everything you need to build your personal brand in your local market, attract and convert agents into referral partners, plus done for you proven marketing materials and plug and play content to make promoting your class, getting agents, butts and seeds, partnering with affiliates, real easy. But that's not all. You'll also get access to our weekly mastermind calls with top L.O.'s authors, speakers and coaches to learn the best strategies to grow your business right now in today's market. And as an extra bonus for limited time, for all new members, you'll get access to a database of 200 agents in your local market that have closed anywhere to from eight to 50 transactions in the last 12 months. And we'll provide that list uploaded into our platform for you so you can get off to a fast start in reaching actually productive agents. So what are you waiting for? You can check out more at mortgagedmarketing.pro, see more of the success stories there. And if you feel compelled to do so, book a call, we'll have a chat, we'll see if it's a fit. Don't miss out on this opportunity to take your mortgage business to the next level right now. Head over to mortgagedmarketing.pro.