Real Talk with Brad Lea

In today's highly competitive mortgage industry, building profitable relationships with the real estate agents is essential for success. However, finding effective ways to secure agent relationships can be a challenge. With so many mortgage loan originators vying for the attention of real estate agents, it can be difficult to stand out and establish meaningful connections. Our new case study featuring loan officer Chris Cogill is a must-read. Chris has closed a remarkable 36 million in funded loans from agent referrals. And in this case study, he shares his proven strategies for building strong relationships with real estate agents and leveraging those relationships to drive more business. To get your hands on this resource, head over to LOKestudy.com and download your free copy of the case study today. You'll find actionable insights and practical tips that Chris used to close 36 million in funded loans from agent referrals and how you can, too. Don't miss out. Go check it out right now. Visit LOKestudy.com and download your free copy today. Hey, what's up, Lister's Jeff Zinfer, your humble host, time for another episode of Mortgage Marketing Radio podcast. So thrilled you have tuned in. You have arrived at the place where we help loan officers get more agent referrals so they can become the go-to lender in their market. And how do we do that? We help loan officers implement a proven system for closing more loans without having a cold, cold agents or pay for leads. We attract, we do not chase, we lead with education. Here's a brand new recent success story sharing these with you every single week. Shout out to you, Jason Denowski, who won for the week. He taught our recently revamped video for real estate class to an audience of 18 agents. And he had an existing relationship with this office, which led to him scheduling shoot your first video day for the first week of February and has already had agents sign up for that. He's only six months into this relationship and making progress and traction with getting engagement, getting conversations, delivering value. As he says, these classes are helping to get an audience with these agents who wouldn't give him a chance otherwise. It is that the name of the game guys, right? How do we set ourselves apart? How do we create awareness, create attention, ultimately create engagement that leads to conversations which leads to conversions? So it's about connection, conversations, conversions. How do you do that? There's lots of different ways to do that. As you know, we believe in leading with education, delivering value above all else you've heard the success stories every single week here. What are you waiting for? You want to learn more? You want to schedule a call with me to see if this is the right fit for you. Are you laying the groundwork for the momentum? What's happening here in 2023? You're seeing it with applications on the rise. Interest rates, 11,000 out to a more historical norm. Buyers stepping back into the market. It's time to get in front of the wave guys. It's time to go back to basics and fundamentals, right? Connecting with the referral partners. Want to learn more? Go to mortgagemarketing.pro. You can check out the success stories over there, the testimonials, the videos and most importantly, you can schedule a call with me and let's see if we're fit for each other. All right, so on to this week's special episode and this is one that I'm definitely thrilled to bring to you. It was a long time in the making and it's an honor for me to have my very special guest on this episode is Mr. Brad Lee. Now who is the real Bradley? If you don't know who Bradley is, you're going to know after this episode for sure because he's a man who's unique and different unto himself and he himself has a podcast. I'm going to put links in the show notes. His podcast is dropping bombs.com. Bradley has had such esteemed guests on his podcast that include the shark, Damon John, Jim Grover, who's the strength and conditioning coach. They were trained Kobe Bryant, Michael Jordan, Wayne Wade, once many others. Brad Milett, Grant Cardone, Patrick Bat David, Tom Bay, Baylu, Robert Kiyosaki, I could go on and on and on. Brad's a stud. He's local to me here in Vegas and he was gracious and willing enough to be a guest on our show and I'm just like I said, thrilled to bring this conversation to you. Brad is an entrepreneur, a businessman, an owner of a portfolio of companies. That speed VT is a company he founded that has revolutionized online learning and has made a massive impact on the lives of many. And ultimately, what Brad is about his mission in life is to get the knowledge from the people who have it to the people who need it. And he was gracious enough to share some time or whenever to his local studio here in Vegas. So if you want to check out the studio, I suggest you go to our YouTube channel. You just go to YouTube and type in mortgage partner radio or check the links in the show notes. If you want to just see the live interview and also make sure you check the show note links for subscribing to Brad's podcast, follow him on Instagram for show on YouTube because you're going to definitely be impacted and your life will be improved by some of the lessons and bombs that Brad gets to share with you during this conversation and on others that you listen in on his own show. So without further ado, let's get into this week's show. Brad Lee. Welcome to the show. Thanks for having me. It's an honor. So where do I open up and have a conversation with Brad Lee? Let me tell you, I have probably thought about this podcast interview more than I'm going to dare say any other podcast interview I've done. Nice. Why is that? Because it's like where do you start with Brad? Because you know, Brad comes at you sometimes fast and furious. Wearing a truth on the sleeve and I remember our mutual friend Renee was talking about how perhaps this is before he met you or whatever and he was watching your content and he's just like at multiple times, he's like feeling like he wants to delete you, right? Watching you come through the feed. He's like, man, that guy's kind of a kind of a tool or whatever the hell he said, right? And I'm like, some of the stuff you say, obviously you know, can kind of, you know, create some emotions in people. And I was watching that and I'm like, you know, I have felt the same way probably four or five times. But then what I do is I dive deeper in your content and I really start to listen to what your message is really all about, you know, and you start to realize that you actually dare I say want to help want to make a difference in people's lives. So true statement. Yeah. Yeah. And see that a lot of people don't necessarily see that because you know, social media is like so fast and just real quick clip or whatever they hear you say one thing or whatever they just move on. But here's I don't tell anybody who's watching is going to follow you perhaps as a result of this or just hang in there for the for the message because the meat is in the message and if they can get get beyond their own limitations in mindset, I think there's a lot of value there. Well, I appreciate it. Yeah. For sure. So what was so offensive out of curiosity? Oh, come on. I think I think you know what? It depends people more than anything. What? My freedom to say what I want and they don't have that. So when they hear me say something, they're like, my God, I cannot. Well, that's because you can't, right? And you're thinking to yourself, this guy's got to have some arrogance to say these type of things. And it's not true. It's the exact opposite actually, it's the exact opposite. I don't have, I'm not arrogant in any way. It's funny. Well, anyway, it's your show. You go. No, no, this is what we do. We talk, man. So if you're not arrogant, then how would you describe it? Confident? Confident, certain. Yeah, certain. You know, I don't need other people's approval. Uh-huh. Yeah. Most people do. Yeah. I don't. Why do you think that is? Because I approve myself. You approve yourself. Yeah. I approve. Uh-huh. So it makes me think in kind of, you know, like I heard you say, I was listening to one of your podcasts earlier, you know, 16 years old, kicked out of the house, whatever. It made me wonder how does a, how does a kid go from 16 kicked out of the house and the journey you are on to, who we see here today, who's, I don't know if you fell confident back then? Not always. Not always. No, no, no. I was insecure for a while. Uh-huh. And that makes me really curious is how do you go, how did you go from insecure for a while to now being obviously very confident? You know, ultimately it boils down to life lessons, you know. You just learn along the way, yeah, hopefully. But you know, to me, a lot of people will say, you know, I can't believe you say some of the things you say. And I always say it like what? And they don't have an answer. And I think to myself, why do they think I'm so, you know, and, and, and when it boils down to it, I think it's because I get to say what they wish they could say. Hmm. Well, what are we afraid of that we don't want to say it? I don't know. I don't think what you're afraid of not use specifically, but you in the general context we're using. Yeah. You're afraid of other people's judgment. Uh-huh. Uh-huh. You don't want to be canceled. You don't want to be laughed at. You don't want to feel stupid. I don't care. Why? Because if you think what I said was stupid, that's, that's completely okay with, with me. And what's crazy about the universe, Jeff, is if you truly unauthentically say and, be who you actually are, you're supposed to get rid of certain people that aren't going to like it. Why? Well, do you want to be surrounded by people that don't like you? Don't have your best interest? Hmm. No, you want to be surrounded by people who love you and, and, and have your best interest at heart, right? Yeah. So you say and do what you say, you know, authentically to whom you are. And you're going to repel those people that don't like your attitude. They don't like your style. They don't like your vernacular. They don't like you. And then the ones that do are going to come around. And what's cool about that is, it's like a natural filtering process, mm-hmm. When you, you started your podcast 2018, you've had this company, light speed VT, you have, you know, you do some amazing thing for amazing clients, we'll put links to it in the show notes. Well, what, you know, I wrote down, which is, I think, kind of your misstatement, which is getting knowledge from people who have it to people who need it. Yeah. When did that become a thing for you? Well, it became a thing, in retrospect, it became a thing, probably, when I was about, I don't know, I'd even say 16, you know, when I got booted out of my house, because I remember my dad, my dad was a hard working individual, blue collar, worked his butt off, ethical and, you know, hard working, labor, hard working. But he never got anywhere. And when I look back, it's like, why didn't he succeed financially? And it wasn't because he wasn't willing to work, so what could it have been? Well, he didn't have the right information. He was outbusting his asset at a mill instead of a commission job or building a business. But I think, ultimately, people fail because they don't have the right information. So because I'm in a position to deliver track and measure information with my software, which is what it does. I thought to myself, if I want to live in a world more successful, everyone has to be more successful. And the only way for everyone to be more successful is to get the knowledge from the people who have it to the people who need it so we can all, you know, make more, be more, do more. And so that's when I said, dude, I'm going to make it my mission to get the knowledge from the people who have it to the people who need it or want it. Because if you don't want it, you know, I'm not going to force it down your throat. But usually I like to lead by example, who's going to listen to me if I'm not successful? And were you on your own journey also consuming that information, you know, the personal development, all that kind of jazz, when you're 16 issue or whatever and you started to maybe wake up to, hmm, maybe this ain't working out. I got to go find the information. No, it took me again. It took me a while to learn all that. At 30 years old, I started light speed. Okay. I'm 54 in a couple weeks. So 53. Nice. 23, 24 years, it's been. And when I first started, I just wanted to go out and train people how to sell clothes and persuade. I was going to go compete with all the top sales trainers you've heard of, Tom Hopkins, Joe Gerard, Zig Ziglis Gerard, there's a old name, Tom Stuker, Grant Cardone, Joe Verdi, like I was going to go beat all their asses in my opinion. So when I started, that's what I was starting to do, you know, but that didn't work out the way I thought it would. So it morphed and changed and tweaked next thing, you know, they're all my customers. And so it evolved, like most things, yeah, it evolved. I didn't plan to do it all like that. But I tell people, listen, number one, the reason you are where you are in life is your mindset, your skill set, and your habits. And now someone can say, well, you know, I'm worth millions of dollars. Well, that's because of your mindset, your skill set, and your habits. Right. The only other thing I would factor in there is relationships, because I think every dollar comes from a relationship of some kind. Yeah. And the more hands you shake, the more money you make. That's a Bradley original. That's a good one. Yeah. It's because a lot of people are out there trying to get financially better off, and they can't seem to, you know, figure it out. Well, I can promise you one thing. That means you don't have the right relationships. Because if you had the right relationships, you'd have everything you want in life. Everything that you want comes from a relationship of some kind. So how come people aren't out there creating more relationships on a regular basis? Now, there's some listeners right now that are going, oh my God, dude, that is so simple. I can't believe I'm, and then there's some people out there going, well, it's not that easy. Okay. That's a mindset limitation. That is a mindset problem. Mm-hmm. So it goes back to mindset, skill set habits. It's your mindset, your skill set, or your habits, every single time. Yeah. I want to go back to stuff that you said about information, getting information from the people, how about to the people who need it, and that, you know, to be successful or to, you know, achieve certain goals we need information. And for not achieving a certain amount of success, we may lack that information. Right? Basically. Well, obviously, well, so I thought of that, and I'm like, aren't we living in a society that has too much in, like, is there any, like, there's no excuse to not getting the information, right? It's out there. How to present. Okay. So then if it's there, it's just a matter of people just aren't acquiring it. They're not seeking it. Seeking might be a big, a big reason. Okay. Okay. Mm-hmm. Seek. All right. And yee shall find. Right. Yeah. Most people don't seek. They just, they just listen. You just sit on their hands and bitch and complain and wish it was different? 100%. Mm-hmm. And to me, that's shocking and surprising. Like, I've got two boys, older, one's going to be 21, one's 18, I don't know. You've got two older boys as well, if I'm correct? Well, I've got seven kids. Seven two. Two of them are boys, yeah. Two of them are boys older. And I'm always trying to feed them that information, right, the mindset and everything that you're talking about here. Sure. I was curious if, like, you do the same, yes, of course, absolutely. And do you find that they take to it, though? Not necessarily. Yeah. You know, I have people that pay me considerable amount of money to advise them and coach them. Yeah. And my kids don't seem to, you know, want to listen as much. Although, although I think they do in their own way, but they're not like over at my house every day asking questions, you know, really with a notepad like the people that pay me do. Right. You know, they're just, you know, right. But I'm their dad. Right. This is sort of a different filter. Yeah. I'm just, I'm trying to play that bet that's going to pay off 10 or 20 years from now, right, and that they may be hopefully finally kicks in for them and they realize they're doing something that, you know, was related to what they saw or learned from me years before that. Well, I wrote a book called Lessons I Learned the Hardway. It's called the Hardway, but that book is just a series of things that I learned lessons from that coincidentally, I think everyone's going to learn in life. The question is, how long will it take them and how much will it cost them? Yeah. But obviously, make sure they read that book and then the follow up book that's going to come out and then they'll be fine. And of course, they're going to be fine anyway, because oh, dad's bridge. When I don't want to do the Warren Buffett thing, no, no, when I die, my family's getting it all. Maybe a little bit to charity. Nice. Nice. That's good. Because I want them. I mean, I wish my parents would have left me millions of dollars. Now again, maybe growing up kind of lower middle class is a blessing. A lot of times people believe that struggle is a blessing. And I agree with that because like when you go to the gym, it's hard, it's uncomfortable. The uncomfortable is what develops and grows people. So maybe I was fortunate to grow up like I did. But what's crazy is when I look back, I don't think it was all that bad. I thought I had a normal, regular childhood. My kids have it way better than I had it. My parents didn't buy me a car. My parents didn't give me a job. My parents didn't hand me pretty much anything I needed or wanted. I did get it all myself. No, that's the question that I think a lot of us in a similar situation struggle with is have we made it too easy for our kids? I don't think so because again, I don't give them everything. I could give them a lot more. I don't spoil them to a point where like, oh, you don't need that car here. Let's go get you a better car. You just need a car and you need to work. By the way, I let them work for me for money. I don't just give them money. They all work. I've got to work. Yeah, I try to get my, he's probably going to be seeing it at some point, but hey, man, I tried. So for video editing, right, to have me do my video editing, but that kind of petered out. Well, if you want the truth, probably comes down to, didn't really need it. We'll see my son, one of my sons, did video editing for me and coincidentally, learned video editing pretty well and now does it for himself, started another company, partially because of video editing, and now he's doing about 100,000 a month in income. There you go. So it all came from the talent and the education that we gave him to be a video editor. He learned on his own, too, because I didn't give him any formal education. Oh, really? And he found it interesting, something he enjoyed doing. Yeah, I mean, dude, if you're a good editor, man, you're number one in high demand. Number two, when you, when you focus that editing towards marketing, dude, you can blow up your own business, like, you know, good editor with the mind for marketing, invaluable. Okay, heart. So I was reading some of, hopped on LinkedIn and looking at some of the comments, people had to say about you, Jay Duran. Oh, yeah, what Jay have to say. Jay said that what stood out for him about you is that you've got a heart, again, this goes back to kind of what we opened up with that, you know what I mean? You've got a heart of gold, a very, you know, a caring heart, you're kind, and you've got incredible vision. Well, thanks, Jay, whatever you are, Jay, wherever you are, I would agree. Checks in the mail, I would agree. You would agree. I'm what you call kind, generous. I just think if everyone just goes through life being kind and generous, the world's going to be a much better place. Having empathy? Well, I mean, sure, I mean, what's kind to me, though, does that mean like you hold the door for the, you know, person or by the girl's cookies or manners? Okay. Yeah. All right. So kind is patience. Kind is you're not out to hurt anybody and you're mindful of the damage and things that you're capable of. Hmm. So do no harm. Yeah. I mean, like, you know, you're kind. Like, I'm, I'm a kind individual. If I can help you, I will with, and I don't really care if I can, if it can be returned or not. Right. I definitely sense that, but I think, I think more people need to be kind. There's a lot of people out there in the world that have been screwed and cheated and burned so many times they've changed. And I always tell people, don't change the way you are just to, you know, kind of protect yourself against what could happen because what'll happen is, you know, you change yourself and that's not good because you might change into something you're actually not. And then you're going to attract people that you shouldn't be attracting and you're going to repel people you shouldn't be repelling. So I always say, don't change the way you treat people, change the people you treat. So if I'm, if I'm nice kind and generous and, and people take advantage of it, I just quit being nice kind and generous to those people. I'm still nice kind of generous over here. Interesting. Okay. Fine, fine new people to be nice and kind to. All right. Here's a pivot. Sales people. Born or made. Made. Okay. What makes a good salesperson or a great salesperson? Well, number one, empathy. Number two, the ability to ask great questions and more importantly, listen to the answer. And then problem solve really because I mean, sales is essentially solving someone's problems. So if you get really good at solving problems and you get really good at asking good questions so you get really good at listening and you're empathetic on top of it, you're a shoe in. I think you're born that way. I think you develop those things. Anybody can be good at sales? 100%. Just a matter of again, information, learning, knowledge, application, well, we're all on sales anyway. Yeah. Like that's what's funny is when people are like, oh, I hate sales people. I hate sales. Everyone's in sales. The question is, is are you any good? Yeah. And what's funny is like people that don't necessarily think they're in a sales job. That would never take a sales job. They're still selling. Like my receptionist is selling people all the time. You know, everybody sells somebody on something. You sell your kids on eating their food or cleaning up their plate or doing their chores or getting better grades or not doing the wrong things when they're out by themselves and their friends. You're selling your boss on taking a day off, et cetera, et cetera. You're selling your spouse on where to go eat and where to take vacations. You're selling somebody something every day. So we're all in sales in that regard. The question is, is are you any good? The difference between bad and good is the bad don't know they're doing it. Yeah. How do you feel about scripting? I think scripting is good to train in the beginning to where I don't think you should use a script. I think you should use a script to internalize so you know what to say. If I were going to train salespeople and I needed a script, I would give them a script so they know what to say, but I wouldn't let them read the script. I'm going to train them until they no longer need the script, but the script is how I train them. I am back and forth on scripts, but if you call me and I hear you reading a script, that gives me permission to hang up. You're a machine. You're a low-waged little machine and it doesn't matter. Click. On your ass when I hear a script, when it's completely wrote, there's no emotion, there's no connection to the person on the other end, but when I hear, when I hear, it may be a script that I'm hearing, but I don't hear a script because you've internalized it so well that you now are just saying what that script said, but nine times out of 10 in your own words. Well, now you're a human being, a lot harder to hang up to. For me, some people, they don't care. I care. I think most people care, especially when you can tell that it's a script and with all the awkward pauses and things like that, and you give them a response they weren't expecting. One of the best things I ever heard about two things I heard about scripting, one of them which is the worst time to figure out what to say is in the moment you need to say it. Like when you're having a sales call or a sales situation, you should know where that conversation is likely going to go and be prepared for that, right? And then the second one was you're already scripting, right? You just probably suck. You just don't know it. Well, the best way it would be to lead the conversation. Yeah. You know exactly where it is. That's true. Because the person asking the questions, right? You're she's in control, just like you're in the mortgage space. Do you know the very first person that was ever paid a mortgage to? His name was Morton Gage. Morton Gage. That's why you pay up Mort Gage. Are you serious? Mortgage. This is a fact. No. But what's funny is I was at a mortgage conference doing a keynote one time. I don't. There was a bunch of people in the audience and I told that story to you and it was surprising how many people believed me. Well, whoever's most certain, right? And when two people meet, yeah, well, you had me at the last conference I saw you had. You had me at buttertits. Like, that's when it all I was like, that's it. That's the guy, man. I got to have him on the show like again, because that was that was you just being so honest. And I forget exactly what you said. Do you remember that? Like, how you use that in your, in your talk? Probably. Probably. It's something to do with like, you recently really took control of your fitness, decided to like, work out and all that kind of jazz and I don't know like where that phrase came from. Well, I mean, dude, you take off your shirt sometimes and you look in the mirror and you realize that you're not very firm and you know, you're, you're, you're what's supposed to be chest looks more like, you know, bag filled with butter, so I just said buttertits. You said buttertits in the moment up there on the, on the stage. That was awesome. That was one of the best moments in live. Well, it's not the only time I've ever said buttertits. I'll use that, I'll use that to describe kind of that frumpy, dumpy body that a lot of us have. Yeah, yeah. Right. But so yeah, we're about the same age. I'm 57 and so I'm, I'm curious. You have a trainer? No. You don't. Do it yourself. Yeah. Go to the gym. Yeah. Lift heavy stuff. Yeah. Yeah. Lift weights. Very basic. Very simple. Yeah. How many times a week? Five. Five. Back to back. Are you spacing out in between? Are you 30 minutes a cardio when I wake up? Mm-hmm. I got to get the blood flowing. Mm-hmm. And then I hit the weights usually at nine. Mm-hmm. At night? Mm-hmm. Oh, really? Yeah. Wow. And just do a body part a day. How the hell you do that at nine o'clock at night, man? You're ready to just like, you know, chill. Well, I've been chillin' all day. OK. Are you into the cold plunging and all that stuff? No, but someone's sending me a cold plunger. I'm about to try it. You got to try it out, man. I did it last year, and I just actually restarted it this morning. I was cold up a little about 20 minutes before getting here. But it's life-changing. I hear. I hear there's a lot of great benefits to it. Yeah. Yeah. I mean, the whole do something hard every day. That's part of it, right? I don't know about that. Get uncomfortable. That's not hard. Depends on the temperature. Get in a 45 degree body of water. It's not hard. All right. You jump in it. It's hard. It's hard for Bradley. Hard is like long, laborious, back breaking work. Or let's say you had no arms, no legs, and your bathtub was nine feet tall. Getting in it's hard. That's hard, yes. So like difficulty. It's not difficult other than maybe mentally to get in. So the mental game, I don't attribute to hard, even though it is hard to get in that some bitch cold, but hard meaning mentally. I always eat for some reason, equate hard to physical things. Sure. Yeah. That makes sense. Yeah, physically, it's not hard to get in a bathtub. No, assuming you've got the limbs and all that kind of stuff to do that, but let's just face it. It's usually today what keeps people from getting where they want to go isn't the physical side of things. 100%. It's the mental. 100%. If you had a bomb, I'd drop it on there. We have a bomb. Yeah, do listen. If someone listening wants the secret, it's mindset, skill set habits. Your mindset is why you are where you are. Wherever that is, good or bad. Your skill set and your habits are to blame. So when someone's overweight, they can't get in shape, it's their habits. It's their mindset. It's their skill set. If they're broke and fat and got butter tits, it's their mindset, their skill set, and their habits. That's all it is. So if people realize how simple that actually is, just go focus on the mindset, the skill set, and the habits, and you'll go anywhere you want to go. And you can keep looking back towards them. And like I said, if I was going to add a fourth, it would be relationships. Because a lot of times your mindset's great, your skill set's great, your habits are great, but you don't have the right relationships, and it's still kind of difficult getting ahead. Because it's not what you know it's who you know you've heard that. I think it's both, but at the end of the day, mindset, skill set habits, that's 99.9% of people's problem. Yeah, I 100% agree with that. And I'm thinking back to you were 16 or whatever. I was probably roughly around that age or so, 18 or 20, left home. That's when I got the job for 20 Robins, when I was about 25, and started reading the books, the personal development, all that kind of stuff. And it was really the first time that it opened my mind up to the fact that, hey dude, you can take control of your mindset. Whatever this crap is that you're feeding yourself right now, you can stop that dialogue and change it. Similar journey for you, or when did that light bulb go on? You're like, holy shit, your head's full of crap. If it was, I don't know, but mine was for a bit. Well, mine probably still is. It is a battle that goes on for sure. Yeah, but I mean, I think I realized, I don't want to say it like, you know, 35 or so, but that's about when it seems like I realized, because again, I already knew I just didn't realize, see the difference. There's things that like, especially when you're learning things and reading books and you're like, why already knew that, but I forgot. So it's like, you remembered what you forgot, what you knew, but you knew it, but you just didn't remember it, or it wasn't on the forefront. So I think in most cases, like I've always been aware that we can control what we listen to and we can control how we react. But I wasn't aware of it. In other words, I knew it, but I didn't really use it. In other words, I allowed people to influence me, I allowed, you know, and by the way, I was unaware of a lot of negative self-talk when I was younger, but around 35, I think, is when I started realizing like, you can totally control the narrative. And you should, very important. Read a book called As a Man Thinketh, the Four Agreements, Thinking Grow Rich. Those three books, people always say, what three books would you have me read if you wanted me to be successful? Those three. Yeah, yeah, I remember reading As a Man Thinketh, that was just life changing. Like to see his talk about difficult situation, right? Circumstances. And like, how do you see the end result? How do you see the bright future out of that, right? How do you get out of that? That's a lesson right there in mindset for sure. But I'm thinking like this, do you feel that a lot of people are walking around into trans though, they're not even aware that their mindset is determining their direction? Thousand percent. Like, there's certain stores I go into that rhyme with Walmart sometimes, you know? No offense to Walmart, but if we're gonna speak my mind, that's one of my little things I have, where I'm like, you can't drag me in there. Why? Come on, why? Because I find that for me, if you want me to be totally honest, it's, I see that is a representation at scale of people not being self-aware. I don't follow you. You know how you watch, like, all the videos that you watch. You know the walls are some of the richest people in there. I'm not talking about the owners. I'm talking about the people who go and spend money. Oh, I got you. You know what I'm saying? Dude, I'm in there sometimes. My wife's in there. That's a gross ceiling of that. I said what's on my mind, now I'm getting in trouble. You're not getting in trouble. You're getting, you're getting, you're getting feedback. I'm getting feedback. There you go. Desired, isn't it? It is, it is. So not everybody, obviously, but, again, it's just my personal, we all have our personal little things. You don't go in there because you think everybody's mindless and stupid. Not everybody, but a higher percentage. A lot of dumbasses in there. There you go. Yep. That may be true, but I'm just saying, where are the fights break out and grocery stores? But there's also a lot. I've never seen a fight break out of Walmart. Well, I can show you someone. I can tell you that there's just as many dumbasses at Neiman Marcus. Probably true. Who the hell would pay for, like, shit, that expensive for no reason? We call it needless markup. Right. But, you know, to me, I think the only reason I'm kind of giving it a little pushback is because I read Made in America with Sam Walton, and if you read his book, Man, you hear how they built that whole thing. And so I was thinking from an owner perspective. Which is your mindset. And not only that, but behind what he was thinking, he was thinking, I need a place where I can give people, you know, good deals on volume, really. Right. And how he built that company. And really, that's still true today to where, you know, people say, well, the Walmart's not the cheapest. They don't claim to be the cheapest first of all. Second of all, you know, he set out to do something when he achieved it. Costco, Walmart, Sam's Club, those, you know, low wholesale. I think Costco's is 15% over what they cost. Now, for me, Costco's a different experience. Walking through there. I see, I think the idiots go to Costco. I'm not saying I thought, you know that Costco doesn't even bag your groceries. They don't do their Walmart anymore either. Well, they don't. It's all self-check out. See, it is not true. It is true. I went into one in Arizona and I was a target out of that. Yeah, see, my wife goes to Walmart for, like, you know, I know, I get it. I was in there. Chris Rose. No, it's nothing. Buying some stuff and I hadn't been on a Walmart and I don't know when. I was over relatives in Arizona and I walk in. I'm just like, where the heck's all the workers, man? Everybody's gone. And it's like all self-check out. It's like, it's everywhere. Now it's like, do it yourself. And there's a whole comedy routine on that too. Have you ever been to Home Depot? Yeah. Dude, you can't ask a question to say that. Nobody knows anything. Nobody knows anything and you just wonder and wear everything. This is a bigger problem with two, right? If it's going on. And they're successful. Hmm, that's true. I guess they're just like people will figure it out. F, aisle F, that's where they are. Well, where's the competition? True, right? Well, it's Home Depot and Lowe's. That's it. I haven't seen another one. Hmm. So again, if a third one opened up where there was actual people that were helping people, I'll bet you it would be way more popular. Way more expensive, too. And that's why maybe it's not a good... I'd rather pay more. Yeah, for sure. Get better service. No, I agree. I'm in that way as well. All right, let's kind of close it out with this. I'm Keith and I on the clock. What's thinking about this? What's most important to you? Health. Health? Has it always been health there? Yeah, I mean, I think if you're gonna put it into, you know, level of importance, I would say, number one is my health, number two are relationships, and number three is finances. Money. Okay. Why is health most important? Well, because without that, you'd give up everything else to get it back. Health is the first wealth. Right now, I guarantee if you were worth a billion dollars and you knew you were dying, or you just felt like shit every day, and I came along and I said, dude, you give me a billion dollars and I'll have you feel like a freaking 18-year-old kid that just got off a freaking high school for the summer. You'd be like, done. Because, you know, health, you cannot. Yeah. You don't want to mess with. So the most important thing would be health. Okay, let me try this question on you. I heard this the other day, listen to the podcast. This, I guess, was asked of a lot of young people, younger people. If you could trade places, this is, they asked it of 20-something-year-olds. If you could trade places with Warren Buffett today, right? And let's assume he's 90, right? If you could trade places Warren Buffett today, would you? Hell no. Why? Look at him. That's a lot. Are you kidding me, dude? Number one, number two, because money's not everything. Right. All he has more than me, excuse me. It's money. Yeah. Yeah. I don't care. I've got enough, number one. Right. Like, by the way, you know the difference between a billion and a hundred billion? No. Nothing. Okay. Anything a hundred billion here can do a billion here. In terms of the impact of your life and all that. And if you really think about it, someone with a hundred million is just about the same as someone with a billion. Mm-hmm. Now, people say, well, Brad, aren't you, aren't you, isn't your goal to be a billion? Yes. Because I think a billion is the new, you know, wow. Yeah. Like, that's hard to get to. Yeah. Anyone can get to a million nowadays. Mm-hmm. So you have to be at least 10 million just to become a millionaire. Yeah. That's the new millionaire. Deca millionaire. Interesting. Okay. And I want to be ultimately a super centurion. Uh-huh. Right. Interesting. That's someone who lives to a hundred or more. Mm-hmm. Yeah. I have this thing that I'm working on my 70 year old self right now. Remember, I should change. I do. I do. I mean, based on human averages. Way to make me feel great. You better wake you up. Like, I sit there. Well, I mean, like, I have been. And it's just that's why you, why do I do what I do? Health wise, right? Why do you, we do that? Because you're not playing the game for today. You're playing it for 10, 20 years from now. All right. Oh, 100%. But I mean, if you think about it, the average life expectancy is 78. Yeah. Which means you only got 21 years. I'm on the other side. And 21 years, as we know, goes by just like this. Right. And then you're done. Now, you hope you get that long. Right. Right. There's no guarantee you'll get any older. Right. Fortunately with medical technology and innovations, I think we are soon going to be seeing 150s. Really? 200s. In a decade? What do you mean? Yeah. But I think we'll see, you know, people living to 150. Wow. Now, I hope to be one of them. But, you know, if I were to die tomorrow, dude, I had a pretty damn good ride. Yeah. And I think I've impacted a lot of lives. And I think the only reason I'd want to stick around longer is to watch all that impact. And what it did to the world. Is that, I was thinking about your content strategy. And if you, you know, actually have one or if like, what's the source of the content you put out? You know, what are you trying to achieve impact with that? Aside from the obvious, build a personal brand. Right, all that. Yeah, but like, see, this is the funny part. I didn't intentionally or with a strategy. Yeah. Do anything. Like, I'm going to put some stuff out. No, I mean, in the very beginning, I would do it like everyone else. And I would try to think, what should I put out there? What do people need to hear? How will I look cool? What can I say to make people think I'm this or that or the other thing? And then at one point in time, I didn't have any time to produce content or create content. Right. And so I just told my camera guy to put the camera on and follow me around and just capture what I'm doing. And we'll worry about content later, basically. And that's when everything started blowing up. People are like, dude, you look, you know, I love your content. It's so real. And I'm like, that's because it is real. They're like, what do you mean? I'm like, well, dude, you're seeing me talk to someone for real. You're seeing me do what I do for real. And then it became easy to make content. So now I don't really have a strategy other than, you know, let a camera follow me around. Now my team might have a strategy. Right. And the team, you know, watches what I say. So I don't get canceled. You know, you can say certain words. It'll get you suppressed. You know, ask Andrew Tate. Yeah. Right. He's got big issues right now. Right. But they try to make sure I don't say vaccine and COVID and all the shit I'm not supposed to be saying. Or the mainstream won't like you. But I just, I just, I'm just letting the camera follow me. Yeah. That's actually probably the best strategy if you're doing something of interest, right? For somebody to watch. Well, if you're not doing something of interest, that's your sign. Yeah. Because I'm interesting. I've taught people, you know, how to do what I did. Yeah. And I guess the main way I say it is, you know, film yourself, be in yourself, talk into your employees, talk into your spouses, you know, doing what you do, talk into your friends, talk into your customers, close and deals, do, you know, go show them what it is you're doing. And they're like, well, I'm not really doing very much. Well, that's your problem. If you're not doing anything, use that as a reason to do something. Like, for example, I say yes to things like this because it's content. I say yes to things like this because, you know, it's, we're getting knowledge out to people. Right. All of the reasons I do things, these type of things fit into them. So if you're not doing anything, use this as a reason to start doing something. Yeah. That's cool. I thought we were going to talk mortgages and I was going to be like, I'm not really in the mortgage space too much. But if you ask me, whether you're, whether you're in the mortgage space, the real estate space, the franchise, I don't care where you are. You want to make more money? Shake more hands. Period. And that's where marketing comes in. Yeah. And these are kind of virtual handshakes with media and content. Dude, I can go leave comments on a social media post and form a relationship. Yeah. I can go into a Facebook group. I can go, I can, you know, create a personal brand. I can post every day. If you post three or four times a day per channel, six channels, that's freaking 18 to 24 videos per day that you're posting. Dude, what's going to happen? You're going to start thinking. Why? Because you have to think before you talk. I hope. And then you start to realize that's my opinion on this. That's my opinion on that. Then you start to get a little bit more convinced and certain in who you are and what you believe. And that's when you start to stand up a little straighter. And that's when people start to call you arrogant, by the way, because, you know, who are you to be so sure about things? Right. You know, none of us are this sure. Well, speak for yourself. Like, I'm sure knowing that if what I say offend somebody, that's their problem. Why? Because I know myself, dude, I'm a kind, generous individual. I'm out to help the world. And I'm out to help individually or collectively, but I'm out to help. So if you don't like me, bro, that is your problem. Because I am nothing not to like. There is zero that I do that is unlikable. I love it. That's a bomb right there. That's a good note to wrap on too. There is zero that Brad does. That's unlikely. That's correct. I love it. Brad, seriously, man, I'm grateful for the opportunity. Can't thank you enough for making time today. Dude, my pleasure. I'll have you back on my podcast one of these days. That'd be fantastic. So guys, you want to connect with Brad? If you don't already follow him, I don't know where you've been, but you're going to have to. Thanks for being the show notes. Go check out his book, his YouTube channel, all the stuff we'll put in there. And thanks for listening. And if you like this episode, you know what to do. Leave us a review. We'll see you on the next one. Bye for now. Hey guys, what's up? You've heard about the mortgage marketing pro membership before. And you just want to quickly remind you of that. You're in a place in your business where you simply need more purchased loans. You need to fill your pipeline with purchase business. Let's just face it, agents are still a solid pillar of business and sources of purchase business for you. Well, good news. Our mortgage marketing pro membership helps loan officers like you close more loans without the hassle of chasing agents or cold calling. And for you agent classes, expert training videos, a marketing automation platform that automates the entire process for you. Everything you need to build your personal brand in your local market, attracting convert agents into referral partners. Plus done for you proven marketing materials and plug and play content to make promoting your class, getting agents, butts and seats, partnering with affiliates real easy, but that's not all. We also get access to our weekly mastermind calls with top L.O.'s authors, speakers and coaches to learn the best strategies to grow your business right now in today's market. And as an extra bonus for limited time for all new members, you'll get access to a database of 200 agents in your local market that have closed anywhere to from eight to 50 transactions in the last 12 months. And we'll provide that list uploaded into our platform for you so you can get off to a fast start in reaching actually productive agents. So what are you waiting for? You can check out more at mortgagemarketing.pro. See more of the success stories there. And if you feel compelled to do so, book a call. We'll have a chat. We'll see if it's a fit. Don't miss out on this opportunity to take your mortgage business to the next level right now. Head over to mortgagemarketing.pro.