Take Charge Of Your Social Media and Grow Your Influence with Michelle Berman

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Go check it out right now, visit LOKestudy.com and download your free copy today. Hey, everybody. It's Jeff Zimper, your host for the mortgage marketing live weekly show. And it is an encore performance this week. That's right. Twice, two live shows this week. And I'm bringing back one of my favorite guests of all time, Michelle Berman, the Instagram about power method. And we're going to get started, as you know, in just four seconds. Yeah, so here we are. And once again, if you haven't heard the news, listen, I don't know if you've heard the news. Matter of fact, I've got to do this. I've got to create the ultimate sin on live on video. I'm going to step out of frame. But you can check out my new Christmas lights. Hold on. There you go. Well, you always want to make sure you have your book within arms reach before you start your life. Anyway, I did it for you, people. I did it for you, risking life and limb over here. If you haven't heard, get the new book, disrupt your diet or survivor thrive, the digital real estate shift. And if you're watching live or on the replay, tell you what, tell me your number one struggle with social media. Type it in. We want to know what it is. And I'm going to choose one lucky winner for the somebody who put it in. Your number one struggle with social media, put it in and you congratulations, you are a winner. Yes. You are going to be the lucky winner of a free copy, even signed autograph copy of this book. So that's how we want to get you to participate today. Is that enough of an ethical bribe? Ladies and gentlemen, please welcome back for an encore visit to my podcast, Michelle Burman. I feel like we're like in standing in the Coliseum in Rome and it's like, are you not entertained? Yes. I feel like we're maybe the US key Coliseum because I've been there and it's big and it's awesome. There you go. Even one better, Michelle, that's modern day gladiators, isn't it? Yeah. Yeah. Real life 300. I'm showing up. Real life 300. All right. Let's go throw down. You come on out here. Let's go. Is it roll? We're going to roll as they say, huh? Yeah. Let's do it. I like it. All right. So you obviously have been blown up on the scene with Instagram. You're educating training, originators, loan officers, real estate agents across the country. And first of all, I would just want to applaud you for the impact and difference you're making in our industry. I hear a lot of good stuff from people who are aligning with you and going through your education. Your name has come up a lot over and over again. But here today we're talking, we want to talk about like how do you take extreme ownership, right? Own this sucker and actually grow your influence online with social media. So that's easy. We'll cover that in 20, 30 minutes, right? Oh, for sure. What would you say then is the number one struggle for most people just getting started with just taking ownership of themselves on social? Yeah. So this is such an important conversation. And I think Jeff, you and I have talked so many times about business and being able to develop what you and I both have developed to thus far. And was it easy to get here? Was it easy to get to where you are with your podcast and a lot of the other things that you're doing or for me with the course and you with your book, which is just awesome? And does that happen overnight, and I think a lot of people think and they look at success and they think that you just wake up and end up like that. And you don't first off, but second of all, I think for me, the biggest mindset shift where I really launched my career was when I changed the limiting beliefs that I had in my own mind, right? And I made the decision in my head to say, I don't care that there are other people who have done this, I'm going to do it and I'm going to do it better. I think in your head, it has to start in between your ears and it has to be a conversation that you say. These are the limiting beliefs, these are the things that everybody's always saying that it's hard about social media, but it doesn't have to be hard. And so I'll address the biggest limiting belief in my opinion when it comes to Instagram marketing and using social media as a whole, it's especially when it comes to Instagram. The biggest thing and the most common thing that people tell me is I don't have time for that. And my response to you when people say that is if you don't have time to be communicating and connecting and building relationships with new clients, then you have a bigger problem, I think. In my opinion, whether it's Facebook or Instagram or any other social media platform, if you don't have time to talk to people, then you're in the wrong industry, right? Because as real estate agents, as loan officers, we got to talk to people all the time. And so that's kind of like the biggest thing. It doesn't matter how great your content is right out of the gate. It doesn't matter how good you are at your hashtags right out of the gate. If you're willing to have conversations and you're willing to talk to people, it's going to happen. It's just going to. It's no matter what. So getting out of this mind frame of like, well, I just don't have time for that. I think it's the biggest one. So do you think that's just like a knee jerk reaction, excuse, you know, kind of like in the lender space when, you know, we're prospecting agents and they say, oh, I already have a lender, right? That's just like kind of a knee jerk response that may or may not actually be true. Do you think it's similar for people with that response on social? I just don't have time for that. Yeah, 100% I 1000% believe it. And I think the reason that they say they don't have time leads into multiple other things, but one of which being, I don't even know how to get started. So I'm not going to take the time to figure out how to get started. I'm just going to say I don't have time for it. Yeah, because it's going to require work to require learning some new skill. Mm-hmm. It's a skill and it's going to take some time, you know. So how do you help people overcome that? How do you help them get through it? I mean, you know, there's got to be a reason why, like, why would I be willing to take this on? If I don't see the payoff, I'm going to be like, yeah, just that, you know? Yeah, to answer your question, how do I help them do that? The ultimate answer is when I was developing what I now call the Instagram power message, I went undercover a little bit and I took some of the social media classes that are out there with brokerages and other loan offices, like, you know, lender offices that are hosting them or sponsoring them or whatever. And I've done my fair share of conferences and sitting in on some of them. And to me, the biggest problem was they were really informational. They were very 30,000 foot view, like, let's empower you and let's inspire you. But where's the tangible action? Where's the item that I can leave here with and go home and actually do and see immediate progress? Right. So everybody's all about Instagram education, everybody's all about if I don't see progress or any kind of forward motion, then it just doesn't work. So you're saying you give them very tangible homework assignments and action steps to, you know, essentially baby steps to get started, right? Yeah. And it has to start from before we ever even post on Instagram. So you don't have to think the very first thing I need to do is just put something out there. That's not the answer, right? Like there's things that go in and well before that to make it so that once you do start showing up, you're so confident in the content you're putting out that it's really, it almost becomes fun. And it's like a creative outlet for you to be able to showcase your expertise. Awesome. Hey, Kimberly, thanks for letting us know you hear us both. We'd love to know, Kimberly, since you stepped up your chance to win a free book. What's your question? What's your number one struggle with social media? Go ahead. Your answer. We want to know now. That's why we have the Jeopardy music. So let's do this. Let's fast forward this a little bit. What's, share some of the payoff, some of the results by people following your teachings, right? Some of the results people have been able to get. Yeah. So the one, I'll give her an amazing shout out, Chef Chi is a student of mine here, I actually live in Phoenix. And she's a realtor here in Phoenix as well. Her name is Sherry Smith. So if you guys look her up on Instagram, Sherry Smith realtor. And her, like just when she first started, I gotta say this laughingly, but when she first started with me, I believe it was November of last year, she was really hard as a student for me in the sense of every single thing was question after question after question. She was really involved in trying to do the homework, but it was like every single time she was going through, it was like more and more and more questions. It was one of those things as a coach and as somebody who does this for my own business, I was like, okay, Sherry, let's just trust me, let's just keep moving forward. And she did the whole time, every single time she gave me a lot of pushback, but it helped me grow as a coach and it also turned into in May. So we're in June right now, but in May this last month, she had her best month ever as a real estate agent. Because eight transactions in one month and she was doing two, three, maybe, and she did eight. And when she DMs me on Instagram to tell me about her success in May, she was like, I could almost feel her crying like through the DM because she was so emotional about the fact that four of the eight had come directly through DMs. And it was from people in her SOI who didn't even know that she was a real estate agent until they started following her on social media. And it was like, as a coach, I could have just quit there and been like, I've done my job, you know? And Kimberly, I see your question. We'll get to in a second. So how long had she been working with you up until this recent win? So she started with me in November, she was on a team of I think four or five other agents that had bought the course all together. And she started then, she was doing all of the coaching calls with me, and I'm sorry for coaching every single week for the teams, and then I often do your coaching for the individuals that join. And she was there. She was show up every single week for her coaching all the way through, like, mid March. And then she stopped the coaching. She was really confident in her delivery of everything and she was showing up so well. And then all of a sudden, like, it just exploded. So about four months, and by the way, this is the question that she was working with you for about four months. So Kimberly's biggest frustration or challenge. What's up, Kimberly? Hey, I sent you a book. Did you get your book yet? I'd love to know, but thank you for being here and participating. We appreciate you, high five. Being consistent. I would have to agree with Kimberly that it's hard, and I'll share my little angle on that. It's hard to be consistent. And I think part of the reason is you can speak to this is because we often feel pressure that we also have to be consistent and be everywhere on social. So I'd love for you to kind of unpack the consistency thing and then how those two are tied together. Yeah. So I love Kimberly's question. And that's one of the other limiting beliefs I think in my opinion when it comes to Instagram is that if you don't show up constantly that you're going to fail. And I don't believe in that. What I do believe, however, in is creating a content calendar and having a content calendar that does the work for you. So a content calendar itself, Kimberly says she hasn't gotten your book yet, Jeff. Thank you. Thank you. Oh, no. So creating a content calendar, it's not just writing in Excel spreadsheet that says what you're posting on what day. What the content calendar does and the way that I teach the content calendar is to make your four pillar pieces of content. And I talk about that a lot in my Facebook group and other places. So if you guys want to know what those four pillars are, we can address that later. But those four pillar types of content, if you have them and you know what they are, then on a Sunday when your kids are playing in the backyard or your, you know, out what's a good example. Like for me personally on Sunday morning, we get up, we have coffee, we watch our dogs play and we watch church. So right before church, we have like an hour of downtime. And so for me, that's when I plan out my entire week. So I don't plan 30 days in advance either. So I know Kimberly saying she struggles with content calendars. I don't plan 30 days at a time. I know what's coming down the pipeline that far. But I plan seven days in advance and I get really consistent at doing seven days. And the content I find when I only batch seven days at a time is stronger is in my opinion more valuable because I'm more passionate about it when I'm writing it. And I already know, hey, I have a lifestyle image coming up on Friday. And by the way, Friday happens to be my birthday, easy picture for me to use. Right? I can plan things out in advance. And then, you know, if I want to be spontaneous and I want to show up with something grand on that day, it'll go in my stories. Yeah, for sure. And I know you're a big fan of using a scheduler. You're a fan of planaly. Yep. Right? Which is a third party scheduling tool. Is it? I know that it probably you choose that. I think bottom line is this is using a scheduler helps you free up your time, right? Because I think the pressure is is like you feel like, okay, if I got a, if I got a post five days a week, let's say, or three days or seven, whatever your number is, then I've got to like physically get on there. Think about it. What you're doing is you're scheduling this all in advance and it's posting automatically, right? Yep. Okay. Yeah. No, I was just going to say planaly. The reason I also only do seven days at a time is a lot of people ask the question of, well, I want to make sure that when I am showing up, it's authentic. And it's, you know, what happens if I want to be spontaneous or I don't want to post pictures from two years ago, because then it's not really me anymore, you know? So for me, that's why seven days is my recommendation always. And yes, I have a 30 day content calendar built out. So I know what's coming. Again, taking it in bite-sized chunks, I think that that'll be like our theme is so much more powerful because anybody can plan seven days. It's not hard. And you're not going far enough out where you feel like, well, crap, if I have a listing that I have scheduled for Wednesday and on Thursday, it's already under contract, but I don't have another listing post for 10 days, then what do I do? Yeah. So because it's only seven days at a time, you don't ever run into those kinds of things. You're sitting down like, I think you said, was it a Sunday or you pick one day kind of at the front of the week, and you kind of map out how long does it take you to map out your week's posts? Like literally maybe an hour at most, yeah. So because of the content calendar, because I know what I'm posting on what days, I can all I have to do is write my captions. Like I have to write seven captions, you know, and make sure that, you know, if you guys have ever, or if you guys consume me on Instagram, you know, I write pretty long captions. It's just kind of how I do things. So not everybody writes quite as much as I do, but for me to write seven captions and make sure that they're all scheduled on the right days and times is maybe an hour. So then the name of the game is, you've got your posts scheduled, and everybody asks like, hey, what's the best time to post, right? I don't know what your take is on all that, I think that's nonsense. No, so there is the best time to post for your audience. And the problem is that everyone likes to lump themselves into one group. Oh, well, all this Google it. And the best time of day to post on Instagram is 2 p.m., and the answer is that that's not true. Every single one of us, so I know, you know, even me and you, Jeff, right? We have totally similar audiences in many cases with real estate agents and law officers. But the way that your audience consumes your Instagram is different than the way my audience consumes my Instagram. So the quick schedule feature that is part of Planoly is designed specifically to look at your audience and the times of days that your audience consumes your content the most. And then it gives you a quick schedule, that's a weird word to say fast feature where you can choose one of the top three times for every single day of the week. So I mean, I know Kim really is on here, so with us and, you know, for Kim really, her content is going to look totally different than me and yours. And so now let's just continue to carry this out. So you've got, you've taken your day, you're Sunday, you're Monday, whatever, you've scheduled out your next seven days, let's say. And so then the name of the game is for you at those times or when you can, is you're engaging, like people that are leaving comments, how do you manage the engagement side of things? So I actually have a structured engagement assignment, if you will, a daily homework assignment that involves for me personally, it's going to look a little bit different. For my students, the way that I structure it is the total 45 comments a day and a total of 20 to 30 story replies per day. And keep in mind that story replies show up in your DMs. So that's where those private messages get developed or those conversations get developed. And then 45 comments is not just 45 comments on whatever really nearly, there's a structure and a strategy there. And my assistant Sarah and I, we had a test, we like battled each other to see who could do this fastest. And it took me less than 18 minutes, I think it was like 17 minutes and 47 seconds or something like that to do 45 comments and 30 story replies. So it was really fast. Aren't you, I mean, those comments and the engagement on your social media profile isn't kind of coming all in one like our segment, right? It's going to be scattered out throughout the day. So no, I mean, you don't have to do it scattered throughout the day. I mean, for me, do I reply to comments that people leave when they get them? So I have my post notifications turned on. So if someone comments on my piece of content that goes out at let's say two in the afternoon, I will obviously see that. I'll be able to jump in and leave my comment or leave my response to their comment. However, the structured daily engagement homework can be done whenever you want to do and you can do it in one sitting. And again, that homework is designed to be structured to be on certain places on the platform. So that you can generate new eyeballs for your content. Okay. That's good stuff. So what I'm hearing overall is to succeed on social, to have extreme ownership, to grow your influence. You need to have a plan. A plan that is strategy, you just can't wing it and just go, oh, it's Tuesday. I got up 15 minutes. I think I'll like build my social media brand. No, definitely not. And when I say extreme ownership, if I can, Jeff, and I love your opinion on this too, because I obviously value your opinion. And I think that you're somebody who motivates me and makes me want to be better and I hope that that's vice versa. But when it comes to taking ownership of it, I posted a video on my Facebook a few minutes before we started our live here. And one of the things that I talk about is when I first decided to start teaching this, when I first decided I'm going to create Instagram power method, I was making really good money as an influencer, helping people buy and sell and generate ROI on products and helping them with that. But I quit that. I gave up all of it. I point blanks said, I'm done with doing it for everybody else and not helping anybody specifically and not helping empower people. So I talked about this openly and freely, but when I first decided to quit that, I went from making really good money to making maybe $4,000 a month and barely able to pay my bills. But in that decision, I went all in and I said to myself, the only way I can fail is if I just don't do it. And I knew that I could do it. And so making that decision sometimes, and obviously deciding to do Instagram is probably not as big of a scary decision as that was. But the moral of it is the same is that it's going to take work and you're going to have to do the work in order for it to happen, you know, and fast forward to where we are now. And I'm so incredibly grateful for my husband and for the mind frame that him and I were in. It's okay if we go to that place because we're going to be way better off and I'm going to be way more fulfilled doing it. There's a lot in there, by the way, and absolutely, you should take ownership of the impact you're making for people, but you opened up talking about, I don't remember exactly, but basically it's one of the ways or one of the things that the roadblocks or the resistance that people have with social life face this, you probably as well, is putting yourself out there, right? And I did a session with Shay Robot, a few weeks ago, and that she talked about, you've got to be okay with being wrong sometimes. And you've got to be okay with people not liking it, not being, you know, you're not for everybody. And if you're going to put yourself out there, that's taking a risk in and out of itself. And I think you've got to get in the mindset, right, in the confidence, like you have evolved to obviously extremely confident, where it's just like, look, this is who I am, this is what I stand for, and this is my platform, right? And so there's no stopping you from here on out. Yeah, no, I agree with you, and I appreciate you, and I know, you know, Jeff, you've known me from before the Instagram power method even launched, you were part of that. And I think that to me, the scariest thing is making the decision to say, I don't know how to do this, and I'm okay with the fact that I don't know how to do this, but I'm going to be okay with asking questions from people who have already walked in my, you know, walk the path that I want to walk down. You know, the Phil Treadwells of the world, you obviously, people that have been huge influences in my career that have helped me, you know, when I first met both you and Phil Treadwell, I had zero, I had nothing to show for my hard work at that point, because I had just had seven months of grinding, trying to build this monster of course, but I had no results to show for it. And I think it's you. Yeah, I don't know, I think it's just the decision you have to be okay with thinking. Oh, it's absolutely decision. And it's just, you know, it's like it's revealed on the way that you don't get all the answers up front, right? It's revealed with every step you take. Speaking of being transparent and being willing to expose that you don't know everything, you mentioned earlier just a few minutes ago that you posted a story that mentioned me about us going live earlier, and so, you know, you probably can't see it here with the glare, but for people watching or listening, oftentimes when people mention you in their story, you're given the option to add to your story when that comes in, right? So here's what I'm not sure on is exactly how I should, what's the best practice on that? Because if I click add to my story, that's cool. I mean, I think in the past, I've, you know, I'm adding like, do I, do I, do I tag you? Do I add some comments? I mean, how would I best repurpose your story that mentions me? So great question, and my suggestion to you would be to re-share it into your stories. It automatically tagged me because I'm the one that created it, but if you do like a little blurb at the bottom, you know, something about me, something about you and I as friends, something about how you're excited about going live, whatever the feedback or the statement is that you want to make, I think I posted a little feedback on it when I posted it about you. So just like a little, a little blurb, it doesn't have to be like a full sentence. It can just be a quick statement. So the best practice as a whole, if somebody tags me in their stories, whether it's a client, whether it's a sponsor, whether it's, you know, you or somebody who I'm doing business with, if that makes sense, I will always re-share it. I will tell you that there's a lot of spam in this world. So don't re-share stuff that doesn't align with your business or the way that you do things. Right. And be cognizant of that and make educated decisions for yourself. But I would definitely re-share as much of it as possible. And the reason being is it doubles the number of eyeballs on your content, right? So if I share you in my story, you now get my entire audience. If you re-share me and yours, I now get your entire audience. Will there be overlap, probably a little bit, but not entirely? Yeah. No, but that's cool. Well, awesome, because I'm definitely going to re-share this afterwards. So I just wanted to make sure I was doing it correctly on that. Thank you. Let's do this. Let's pivot for a second and talk about some of the new features on Instagram, because Instagram over the last several months has really come out with some cool things that you are better equipped to talk about. So what are some of your favorite new Instagram features? I just took a picture of us, by the way, for Instagram stories. Hey, no, so you're so good. You remind me to do that all the time. Let's see, which screen should I use? The little one or this one? All right, here we go. Boom, good to go. Got to do vertical, though, right? Got to do vertical? Yes. Look at that. I just caught myself. OK, come on. I love it. So one of my personal favorite new features is this small business tag where you can tag the person's, like you can tag Instagram pages anyway, but it's kind of like giving a small business a shout out and the way that, and I'll do this with you, but the way that this kind of works and I think is super cool. Let me save that picture before I lose it and hold on. But if you click that little sticker and then mine is, my small business one is gone. Oh, no, here it is. It's farther down. Oops, this way. So down here, it's this one. So if you click support small business, then you can tag them. So I'll just tag, let's say, Sweet's Brew, because it's like my favorite coffee shop. And then what it does is it shows, oops, this way, ah, there we go. It shows their rating. It shows their business. It'll show a couple photos from their page. So the way I look at it is it's like a little advertisement for one of your favorite businesses that you're promoting. Is that for stories specifically? Yes. Okay. Got it. So if I go to Sweet's Brew, let's just say, so that's a really amazing coffee shop here in Gilbert. And if I go there and I tag them and support small, using the small business support tag, if I were to click that, let's post it, for example, as like a test and I'll show you what this does here. I can even pull up your Instagram and do a screen share. So you can't post stories from your computer, by the way. That is true. Yeah. So what happens when you post it is, so it might just went live and now you can see that small business tag there. So if you click on the small business, it's going to show their profile and it's also going to allow you to follow them from right there. Instead of having to actually go to their page, you can follow them. You can follow them right there. So you can see I'm already following them, so I don't need to. But Jeff, if you were to go to my store and click on that, you'd be able to have the option to follow them as well. And of course, then it's going to take them or take the user to be able to go to their profile and consume it. Got it. All right. So you like that? Giving shout outs and props to local businesses you love? Hunter percent. I think it's so important. And again, the goal being that they're going to now reshare you to duplicate the number of eyeballs. People about how many SOIs can I tap into that have audiences that matter to me? Right. So this is kind of highlighting the sticker right there. So people, if you're watching, you can see it. It says support small business. It's one of those story stickers. Stay at home. It's a new one they came out with. Have you been using thank you at all? I haven't. No. But I think it's just another way of, again, shouting out and supporting people. Yeah. Just giving a knowledge of it to somebody. Okay. Cool. So what else is new with Instagram stories? So for me, one of the things, there's a little bit of a hack for people who want to be able to share links and URLs in their stories without having to have 10,000 followers. So I don't have 10,000 followers. And I, you know, I'm sure I will at some point, probably hopefully in the near future. But has that changed the way I do business? No. Because if you create IGTV videos and you share them in your stories, you can actually have a swipe up feature to get them to click or to actually get them to swipe up. And then they get to watch that whole IGTV video. Or you can also send them to an external URL there through that. So a little bit of a hack work around, if you will, because I think a lot of people are like, oh, I want the swipe up feature so that I can sell this or I can sell that or I can send people to a news article. But the IGTV video, so if you were, let's say for example, we recorded a video about the interest rate being like rock bottom right now. And here in Phoenix, the inventory is so low. I know that that's common everywhere for the most part right now. But especially for me, I know obviously my home market and Phoenix is very, very low. So let's say I have a news article that I want to share. If I record a video talking about interest rates and talking about how low the inventory is here, then I can post that video as an IGTV video and have a swipe up link that will send them to a URL of a news article about it. And I can do that through my stories because of the way that the IGTV linking is set up. Yeah, that's cool. I like that. Or functionality. And the fact that we can get people to swipe up without having 10,000 followers. Yeah, because I feel like everybody wants that. And then I feel like I have to let them down and be like, I'm sorry, but you have to have 10,000 followers. Yeah, yeah, which is kind of silly. Okay, and specifically students were on video, I don't know if this covers it already. What's your take on Instagram live IGTV? So difference though between Instagram TV and IG live, I personally, I don't go live very much on Instagram, I go live more so on Facebook. And for me, you know, I say this selfishly in the sense, but for me to go live on Facebook helps me with ads and retargeting people and that kind of thing, whereas you can do that with Instagram, but I just personally do it on Facebook. So you can do it both ways, but my take on IGTV is you should be using it as much as possible. And I teach my students to have an IGTV channel so they can use their value series content and put it in a channel. So if they want to talk about interest rates or the inventory in their markets, whatever, record a video about it, post it on your feed, add it to your Instagram TV channel, then Instagram becomes you to become Facebook, it becomes all of these other platforms and all of these other social media platforms in one. So I mean, I know you talked about repurposing content and how you feel like you have to be everywhere, Instagram gives you the capability to basically have the same kind of content you would on all of those platforms on one. Yeah, I agree with you on the IGTV thing, I've been experimenting with that lately. And of course, then you can run ads, leveraging some of that data on viewers and things like that. Yeah. 100% you can retarget it. Interesting. It's always baffled me as to why Instagram is the one platform you cannot simulcast live to. Still, like, you know, right now we're on two, three, two groups and one page on Facebook and YouTube can't do this on Instagram. I don't know. You got to be on the app. You got to talk to Mark, he's talking to work about that, maybe he'll have an insight that we don't have. I don't know. There's the only holdout. You could do it to LinkedIn, you know what I mean? But I guess they want, you know, it's the whole native platform thing, which, you know, they've made some enhancements that I found it to be easier for users, such as, like, you used to have to post from the app and all that kind of jazz. And, you know, I mean, that's gotten a little bit opened up, which is cool. Yep. You can DM from your computer now, like, do all your comments and you're liking from your desktop. Like, when you sent me the link for, you know, me to join you, right? I just opened it up on my desktop through the Instagram app. I didn't have to do it through my phone. Exactly. So it's definitely become more user friendly, for sure. Yeah. And right now, I, in full transparency, people, I use Creator Studio. That's what I use. Again, any two cents about that? I mean, I, I don't not like Creator Studio, but it's just not personally what I use and it's not personally what I teach solely because of the structure and the way that I teach Instagram. You know, but I think Creator Studio, of course, has its place. And you can schedule IDTV videos through Creator Studio, which you can't do through, certainly, which is what I use, but, you know, there's other benefits to not using Creator Studio. Yeah. And having, you know, being a creator account versus being a professional account slash business account, they all have their own pros and cons. I think you have to make a decision that's best for you and for your business. 100%. You know, the next thing you got to do, you've got to get educated. You've got to learn. You've got to get the skills. I mean, you know, a classic cliche example I use when people, you know, we talk about it's hard, right? Ownership is hard, like growing a brand is hard. It is. And guess what else is hard or has been hard in your life that was once hard, but now is easy, but worth doing how many things in your life were like that driving a car? So many. For example, right? Relationships, raising kids, whatever, fill in the blank, you've done a lot of hard things already. There's a famous quote. I love that. Anything worth doing is worth doing poorly in the beginning, right? Because, you know, that's how you get good at something is you start out sucking at it. So we're all at different levels of not doing well, but you've got to send a path. What I love about you is let's briefly talk about your Instagram power method. You're helping originators and real estate professionals level up their Instagram game. Tell us a little bit about that and then let's give out the link and how people can learn more. Yeah. So two seconds before I do that is I freaking love what you just said. And I will, I know for sure that you all agree with me based off what you just said, but I personally think that the things that are the most fulfilling in my life, not just personally, but in my career. And just in general is the things that felt so freaking hard when I was starting because I, I had there are many days where I've sat in this office that I'm currently sitting in and I was crying and thinking like there's no way I'm going to be able to figure out how to do this. And they are so fulfilling when you get over the hump of it. And as long as you make one small step forward every day, it makes a huge difference. So to answer your question about the Instagram power method. So yes, the name of the program that I've created is the Instagram power method. I created it and launched it in July of 2019. The program itself is a total of 65 videos currently with two brand new modules coming, including one about IGTV and how to create that video series channel, how to use and create value series content out of IGTV. Also there's a new module called DM like a boss and learning how to DM in a way that creates conversion for you that moves your leads from like that cold status and to warm status into a hot lead that's ready to work with you. And the way that the course is designed is throughout the videos with the total of 65 and no fee. I believe 72 after both of those modules are done, but there's also 17 handouts. So all 17 of those handouts are my brain on paper to help make it really easy and tangible for you guys to do the homework assignments to get to the promised land, as I like to say. And what I'm going to do, and obviously Jeff and I can work together on this too, but I'd like to add a module in there with all of my podcast interviews and things that I've done with people that's kind of like a bonus reel to help just give golden nuggets to people. So the course itself is available for monthly payment plan as well as a one time fee depending on how you want to do that. And Jeff, I know you own the course, so I'm sure you can attest to all the stuff that's in there. Yeah, I'm still going through the data, man, there's just so much information in there. So I think you've done a really great job packaging up and making it easy to understand and apply. Like you said, step by step, you know what I mean, we're not trying to become instant Instagram, you know, get a million followers. We're just trying to build our influence on our personal brand kind of in our pocket of the world. Yep. You don't have to talk to everybody. You just have to talk to the right people. Well, I like that. All right. So what's the URL for this thing? So I can put it in the notes here in the thread. So BermanMediaPD.com will help you. Let me give you the URL if you want me to, Jeff. I got it right here. BermanMediaPD.com. Yeah. We're going to get started. Yeah. I would just make sure that it works on your end because sometimes it can be fidgety if it's spelled weird. Oh, actually, here's what I'll do. I'll give them the actual, you know, it's because that's a redirect. So I'm going to put the actual real link in there. Is that cool? Sure. Yeah. The redirect is the pretty link, but the actual link, there you go. Yeah. There you go. Make it easy. Yeah. I don't know if I can put a comment in the chat box or not, but if you, if you want to, my Instagram handle is just BermanMedia social. So you guys are welcome to check my stuff out there. But some exciting news, you know, in general, I have a lot of really big things coming in 2020, hopefully, by the end of the month. I'll actually be speaking in Nashville in September. So I'm excited about that. What's going on in September? Yeah. So, my, we're speaking for next level loan officers, which is a big mortgage marketing group, bridge coaching group with Kenneth Travis, who's actually a client of ours as well. But he has asked me to be the social media speaker for all of the next level loan officer or live events and their mastermind coaching, little girl power for you, if you will. But we happen to be, we happen to be getting to go to Nashville and I'm really excited about that. And I do never. Have you been before? Never. Oh, right. You like, you like country dance and all that line dance and boots? Oh, yeah. My husband and I's first dance was on answered prayers by Girlfrucks. Oh, you're going to love it down there, man. Yeah. Um, so I'm a little bit excited, if you know what I mean, uh, may not come back. You might be, might be getting that notification. Michelle moved to Nashville, buying a house in Nashville. Love it. Yeah. So I'm looking forward to that. Yeah. For sure. All right. So everybody listening or watching, look, the, the links, if you want to take the next step, get acquainted with Michelle, you can do so on her Instagram profile. It's Berman at Berman media social or as we said, give us the actual pretty URL again for your Berman media website. Um, yeah. So it's just Berman media PDP as impaledias and dog.com. Okay. The best place to start in my opinion is the link in my bio on Instagram. It's going to take you to my free roadmap, which will then redirect you to the Berman media website. Perfect. Awesome. That's a great place to get started. And, uh, hey, Jimmy Joseph, man, thanks for being here and I love, love the comments. You were putting in there. We appreciate you. And everybody who's been here, whether it's live or replay, make sure you follow Michelle. She's putting out great content and once again, Michelle, thank you so much for being here. Appreciate it. So much. The audience is going crazy. You know how else we have in the audience? Special guest. Yeah. He's here. Oh my gosh. I love it. Yeah. Yeah. All right. So listen, we got to go. We got work to do. I'm going to go workout. Get my afternoon workout on. Get some. All right. I'm going to, you take care. Everybody else. Thank you for being here. We're going to go out like we normally do. We will see you on the next one. Bye for now. Hey, guys, what's up? Real quick. You've heard about the mortgage marketing pro membership before and I just want to quickly remind you if that you're in a place in your business where you simply need more purchase loans. You need to fill your pipeline with purchase business. Let's just face it, agents are still a solid pillar of business and sources of purchase business for you. Well, good news. 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