How the Loan Officer Closed $20M from TikTok

Double Your Realtor Referrals in 90 Days or Less. No Cold Calls, No Chasing, No Paying for Leads. See The Success Stories Here: https://goagentrx.com/ In this episode, Geoff Zimpfer sits down with mortgage influencer Theoni Rapo. She's a top-producing lender with over 238K followers and 2.8 million likes on TikTok. What's Inside: Theoni’s origin story: how she turned real estate knowledge into social media influence. Why TikTok became her #1 lead source, converting $20 million in closed loans in 2024. Theoni's “content sprints,” real-time content updates, and pinned posts that build her audience and close deals. How she shifted from a broad audience to niche advice, focusing on pre-approved, motivated buyers. Expert tips on systemizing lead capture: landing pages, booking flows, and repurpose tactics. The truth about “going viral”—why conversion systems matter more than views. ⏰ Timestamps ⏰ 00:00 The Journey Begins: Theoni's Origin Story 02:58] Harnessing Social Media: TikTok as a Business Tool 05:47 Shifting Perspectives: From Quantity to Quality in Leads 09:00 The Power of Polarizing Content: Hooks that Engage 11:56 Advisory Role: Understanding Client Readiness for Mortgages 14:57 Collaboration with Realtors: Building Effective Partnerships 17:27 Building a Personal Brand for Growth 18:46 Understanding Client Needs and Pain Points 20:54 Creating a Unique Brand Identity 22:33 Lead Qualification and Automation 24:00 Leveraging Social Media for Engagement 29:39 Content Creation Strategies Connect with Theoni Rapo TikTok: https://www.tiktok.com/@theonithelender Instagram: https://www.instagram.com/theonithelender/?hl=en CrossCountry Mortgage: https://notyourdaddyslender.com/ ================================== Subscribe and Listen to the Podcast: ================================== 🍏 Apple: https://apple.co/4aNr3qd 🟢 Spotify: https://spoti.fi/3vL0Byv *** Connect with Geoff: 📸 Instagram: @geoffzimpfer 💼 LinkedIn: @geoffzimpfer