How to Get Realtor Referrals as a Loan Officer (No Cold Calling)

🛑 Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads? 👉 Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads: https://www.go.myagentclasses.com In this episode of Mortgage Marketing Radio, top-producing loan officer Paul Parsons (aka the “Home Loan Superhero”) reveals how he consistently closes 30+ mortgage loans per month by focusing on Realtor relationships, first-time homebuyer strategies, and building a scalable referral-based mortgage business. You'll learn how he: • Attracts top-tier Realtor partners (and turns down the wrong ones) • Uses TikTok + Instagram to generate purchase leads • Hosts monthly first-time homebuyer classes that convert • Tracks his pipeline with daily contact goals • Built a system-driven team and onboarding process ⏱️ TIME STAMPS 00:00 Intro 00:40 Record Months & Down-Market Mindset 02:20 First-Time Buyer Focus & State DPA Programs 04:10 Units, Loan Size, and Daily Sales Fundamentals 05:50 Realtor Partner Strategy: Selective & Aligned 07:40 Team Structure: Juniors/LOAs, Capacity & Quality Control 09:30 Smart Lead Spend: Shared Ads, Profit Math & Exclusivity 11:40 Prospecting Top Agents: Social Listening & Value-First Outreach 13:30 12-Week Realtor Onboarding: Weekly Strategy Calls 15:20 TikTok Lives → Online Homebuyer Seminars → Applications 17:10 Soft-Pull Prequal Workflow & Follow-Up System 18:50 Finish 2025 Strong: Call Targets, CPA, and Growth Levers (Outro) CONNECT WITH PAUL Instagram: @homeloansuperhero 🎧 LISTEN TO THE PODCAST: Apple → https://apple.co/4aNr3qd Spotify → https://spoti.fi/3vL0Byv 📱 CONNECT WITH GEOFF: Instagram: @geoffzimpfer LinkedIn: @geoffzimpfer