The #1 Sales Mistake You're Making (And How to Fix It)

Episode Summary: Are you struggling to close deals in today’s real estate market? You’re not alone. In this powerful episode, Geoff Zimpfer sits down with Sharran Srivatsaa to uncover why most agents are failing during the 2025 “Transaction Recession”—and what the top 35% are doing differently to win. 💡 Learn the essential skills over scripts mindset, why branding alone won’t save you, and how mastering modern conversations can transform your real estate career. Whether you're an agent or loan officer, these insights will help you lead, convert, and grow in a changing market. ⏱ What You’ll Learn: Why “Back to Basics” is outdated advice The #1 skill top agents are doubling down on How to turn more conversations into closings Real talk on postcards, branding, and buyer psychology How to integrate loan officers as strategic partners ⏰ Timestamps ⏰ 00:00 Introduction to the Transaction Recession 06:07 The Importance of Effective Communication Skills 11:48 Navigating Objections with Skill 20:50 Building a Personal Brand in Real Estate 25:54 Modern Selling Skills for Agents 31:03 Effective Pre-Listing Packages 39:53 The Impact of the NAR Settlement Connect with Sharran Srivatsaa: Website: https://sharran.com/ Linkedin: https://www.linkedin.com/in/sharran/ Instagram: https://www.instagram.com/sharransrivatsaa/?hl=en Youtube: https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8