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Episodes

Leveraging Instagram Broadcast Channels to Build REALTOR Referrals
March 6, 2024

Leveraging Instagram Broadcast Channels to Build REALTOR Referrals

In this enlightening episode, we talk with Tom Moffat and Brandon Love about innovative strategies for using Instagram to connect with REALTORS. From creating exclusive broadcast channels to utilizing the 'close friends' feat...
Rethink Everything About Being a Next Gen Loan Officer
March 1, 2024

Rethink Everything About Being a Next Gen Loan Officer

In this episode, myself along with Brian Vieaux , and Kyle Draper delve into the concept of the next generation mortgage loan officer and what it takes to thrive in the modern mortgage industry. We discuss the importance of e...
From Facebook Ads to AI: A Modern Marketing Masterclass
Feb. 23, 2024

From Facebook Ads to AI: A Modern Marketing Masterclass

On this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the m...
The Power of Authentic Video Content in Mortgage Marketing
Feb. 15, 2024

The Power of Authentic Video Content in Mortgage Marketing

Today we're talking with Mike Faraci. He's the Founder & CEO of Red Button Media , a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention ...
How to Optimize Your Client Experience to Get More Referrals
Feb. 9, 2024

How to Optimize Your Client Experience to Get More Referrals

In this episode, we dive into the art of refining the client experience in the mortgage industry with expert guest Mike Seminari, Director of Customer Experience (CX) with STRATMOR Group . Discover how to transform excellent ...
The Blueprint for Engaging Real Estate Partnerships
Feb. 2, 2024

The Blueprint for Engaging Real Estate Partnerships

Join us in this enlightening episode of Mortgage Marketing Radio, with guest Daniel Simoanvsky, a top-referred insurance broker in the Kansas City area and a co-founder of a thriving insurance agency. In this episode, we delv...
Embracing Digital Strategies with Jason Henneberry
Jan. 25, 2024

Embracing Digital Strategies with Jason Henneberry

We've got Canadian Mortgage innovatorJason Henneberry as our special guest on today's episode. Jason dropped invaluable insights on emotional selling, financial education, and the critical skills for thriving: audience buildi...
Unleashing YouTube Success for Mortgage & Real Estate Professionals
Jan. 17, 2024

Unleashing YouTube Success for Mortgage & Real Estate Professionals

I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamle...
How to Get Your Mindset Right for 2024
Jan. 4, 2024

How to Get Your Mindset Right for 2024

Today we're talking with Shayla Gifford . She's the VP of Sales and Development and a Branch Manager with Guild Mortgage. Before you set out to conquer your goals in 2024 it's important to have a check up from the neck up. Me...
Let Your Clients Verify Employment, Income and Assets
Dec. 27, 2023

Let Your Clients Verify Employment, Income and Assets

On today's episode we're learning about an alternative to verifying employment, income and assets for your borrowers. Truv allows you to gather over 100 unique income and employment data points from applicants by allowing the...
Capturing Business from Agents, Builders and Buyers
Dec. 20, 2023

Capturing Business from Agents, Builders and Buyers

Imagine never having to update real estate listing flyers. Accelerate the home loan process by putting real-time mortgage rate listing flyers right in the hands of prospective homebuyers, agents and builders. Uplist is a mode...
Lessons from Spending $30 Million Marketing Direct to Consumer
Dec. 14, 2023

Lessons from Spending $30 Million Marketing Direct to Consumer

In this enlightening episode, we sit down with Josh Friend, the visionary CEO of Insellerate , who has successfully navigated the challenging waters of direct-to-consumer marketing with an impressive $30 million investment. J...
Financial Independence through Real Estate: A One Rental At A Time Story
Dec. 7, 2023

Financial Independence through Real Estate: A One Rental At A Time Story

Have you ever thought about real estate investing as a path to financial freedom? Have you kicked around the idea but felt you were too busy with work and family responsibilities? Our guest today is Michael Zuber. He's the au...
How Loan Officers Are Generating Hundreds of FREE Leads Online
Nov. 30, 2023

How Loan Officers Are Generating Hundreds of FREE Leads Online

Greg Sher is the Managing Director @ NFM Lending. He's passionate about empowering and inspiring others through media and storytelling. This episode features an inspiring conversation about how to pivot in the current market....
Critical Activities for Today's Mortgage Market
Nov. 16, 2023

Critical Activities for Today's Mortgage Market

In this idea packed episode, we delve into the art of thriving in the current mortgage market with our guest, Dale Vermillion. With the landscape of mortgage origination becoming increasingly challenging, Dale shares his expe...
What's Happening With the Housing Market
Nov. 8, 2023

What's Happening With the Housing Market

On today's episode we're talking with Logan Mohtashami . Logan is a renowned housing market expert recognized for his insightful analysis and commentary on the U.S. economy and real estate market. Mohtashami is a lead analyst...
Dominating Your Local Market With Google Reviews
Oct. 27, 2023

Dominating Your Local Market With Google Reviews

In this episode we talk with Wade Betz. Wade has been in the mortgage industry since 2006 and helped thousands of families with more than $700M+ in residential financing funded. He's optimizing his Google Business profile to ...
Sneak Peek Inside Members Only Mastermind Call
Oct. 20, 2023

Sneak Peek Inside Members Only Mastermind Call

In this episode, you’re getting a glimpse inside the Members Only Coaching Call. Each week, we meet with fellow ambitious Mortgage Loan Originators from across the country. Our primary focus is leading with education in our l...
Closing 38 Loans From Posting Videos
Oct. 13, 2023

Closing 38 Loans From Posting Videos

In this episode we talk with "The Mortgage Dads" as they unpack their journey into going all in with video online. Directly from posting video content, they've closed over 38 loans and they're just getting started. Listen and...
Creating Residual Income in Your Mortgage Business
Oct. 5, 2023

Creating Residual Income in Your Mortgage Business

Today we're talking with Kevin Ducey about diversifying your income. Kevin is the Vice President Of Business Development at Comma Insurance . He has a wealth of experience in mortgage marketing strategies and building residua...
Master the Market of the Moment
Sept. 29, 2023

Master the Market of the Moment

Today, we’re master the market of the moment AND celebrating 300 episodes of Mortgage Marketing Radio with host Geoff Zimpfer. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Ask Geoff Anythi...
Lessons in Lead Generation and Marketing Automation
Sept. 19, 2023

Lessons in Lead Generation and Marketing Automation

This episode is the prequel to my recent conversation with Michael McAllister about becoming a NextGen Mortgage Originator. We talk about the evolution of marketing technology, the consumer journey and the new partnership Mic...
What is a NextGen Mortgage Originator?
Sept. 7, 2023

What is a NextGen Mortgage Originator?

A NextGen Mortgage Originator is one who embraces both the traditional sources of business like database, referral partners and an online presence using digital tools and platforms to attract and engage consumers directly. In...
How to Identify Your Ideal Clients and Partners
Aug. 31, 2023

How to Identify Your Ideal Clients and Partners

On this episode we talk with Sam May who's leading a small team of mortgage originators in the Solana Beach, CA area. They're on pace to close $100 Million in funded loans in 2023. Sam is crushing it with his local agents, te...