Welcome to Mortgage Marketing Radio!

Episodes

391
Oct. 30, 2025

Rethink Networking: The New Blueprint for Building Authentic Relationships in a Tech-Driven World

In today’s episode of Mortgage Marketing Radio, we’re tossing out the old networking playbook and redefining what real connection looks like in today’s noisy, tech-heavy world. I'm joined by Lindsey Meyer, Jen Peachman, and Philip Mancuso, three of the 25 authors behind the new book Rethink Everything You Know About Networking. This isn’t about business cards, small talk, or shallow connections. It’s about authenticity, intentionality, and using education and human value as your lead strategy. ...
390
Oct. 23, 2025

Mastering Team Building in the Mortgage Industry

In this episode, we dive deep into how to build, hire, and grow an effective mortgage team with guest expert Irene Duford, a veteran in the mortgage industry who has coached over 1,000 loan officers, team leads, and branch managers. You’ll learn when to start hiring, what your first role should be, how to define the job before you put up the ad, and exactly how to leverage personality profiling tools like the DISC assessment to avoid the costliest hiring mistakes. The conversation starts with ...
389
Oct. 10, 2025

The Fastest Path to 10+ Loans per Month Without the Grind

Stuck at 3–4 loans a month? You’re not alone—and it’s not your fault. In this episode, Geoff sits down with Todd Scrima, founder of Summit Funding and coach to over 5,000 LOs, to break down why most loan officers never scale, and exactly what to do about it. You’ll learn: Why 96% of LOs are stuck below $20M/year The script Todd gives to top producers to re-engage past clients How to delegate outbound calls and book more high-quality appointments The mindset shift that moves you from surviva...
388
Sept. 25, 2025

Your Sales Process Is Broken! Here’s What Today’s Borrowers Actually Want

Want to double your Realtor referrals without chasing, cold-calling, or paying for leads? See how Travis Newton grew his production by $40 million! Check Out myAgent Classes Here Episode Summary: Most mortgage professionals think their biggest challenge is inventory or affordability, but the real problem might be hiding in plain sight: your sales process. In this episode, I sit down with Jake Vermillion, CMO of Mortgage Champions, to unpack why most loan officers are still selling like it’s 20...
387
Sept. 18, 2025

How to Stop Losing Past Client Deals Before It’s Too Late

Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads? Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads: Go to: https://www.go.myagentclasses.com Episode Summary: In this episode, we talk with Andrew Penner about the often-overlooked goldmine every loan officer already has: their past clients. We explore why so many lenders lose out on repeat business bec...
386
Sept. 3, 2025

Why Most Loan Officers Won’t Survive This Market

Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads? Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads: Go to: https://www.go.myagentclasses.com Episode Summary: Why are so many loan officers struggling in today’s market, while some are having their best year? In this episode of Mortgage Marketing Radio, real estate coach Tom Ferry reveals the hard truth:...
Aug. 30, 2025

How to Get Realtor Referrals as a Loan Officer (No Cold Calling)

🛑 Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads? 👉 Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads: https://www.go.myagentclasses.com In this episode of Mortgage Marketing Radio, top-producing loan officer Paul Parsons (aka the “Home Loan Superhero”) reveals how he consistently closes 30+ mortgage loans per month by focusing on Realtor relationships,...
385
Aug. 20, 2025

From Likes to Loans: How to Convert Social Posts Into Clients

In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who’s struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans? You’ll learn how to: Choose the right social platform to prioritize for conversions. Move beyond posting for vanity metrics and start generating real conversations. Create a simple, repeatable follow-up flow once ...
384
Aug. 14, 2025

Closing 20+ Loans a Month in This Market

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff Episode Summary: In today’s challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known a...
383
July 29, 2025

From Vendor to VIP: Build a Brand Agents Chase (Not Ignore)

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff Episode Summary: Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook’s expired. In this epi...
382
July 16, 2025

The 1-Message-a-Day System That Fills Your Pipeline

Here’s How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Seats are limited. Register for the Training Here Episode Summary: In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sendi...
381
July 9, 2025

Stop Chasing Views: How to Build a Video System That Fills Your Pipeline

Here's How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Seats are limited. Register for the Training Here Episode Summary: Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethi...
380
June 27, 2025

From Zero to 4X Growth as a Loan Officer with Neel Dhingra

Here's How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Here's What You'll Learn: How to get in front of the right agents (and actually get a response) What to say to position yourself as a partner, not a vendor How to turn one agent class into a steady stream of referrals—without doing ...
June 18, 2025

How the Loan Officer Closed $20M from TikTok

Double Your Realtor Referrals in 90 Days or Less. No Cold Calls, No Chasing, No Paying for Leads. See The Success Stories Here: https://goagentrx.com/ In this episode, Geoff Zimpfer sits down with mortgage influencer Theoni Rapo. She's a top-producing lender with over 238K followers and 2.8 million likes on TikTok. What's Inside: Theoni’s origin story: how she turned real estate knowledge into social media influence. Why TikTok became her #1 lead source, converting $20 million in closed loans in...
379
June 13, 2025

From TikTok to $20M: How Theoni Rapo Built a Consumer-Direct Mortgage Brand

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff ASK GEOFF A QUESTION Ask Your Question Here Episode Summary: Most loan officers are chasing agents. Theoni Rapo is attracting clients—...
378
June 4, 2025

Why You’re Losing Repeat Business—and How to Fix It Fast

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff ASK GEOFF A QUESTION Ask Your Question Here Episode Summary: CEO and Founder of Total Expert, Joe Welu reflects on the evolution of cus...
377
May 29, 2025

Why Most LOs Struggle in 2025—and the Few Strategies That Are Crushing It

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff Connect With Natalie LinkedIn Instagram Zonda (The Builder Database Software) CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Sub...
376
May 23, 2025

From Views to Value: How to Turn Social Attention into Trust That Converts

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on...
375
May 16, 2025

Why Overthinking Is Killing Your Growth (And What To Do Instead)

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? See the system that gets these results: Ben Doubled His Monthly Production Kevin Closed a $700K Loan from One Class Jenel Got a $1M Loan from an Agent She Never Met If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, click below to watch a brief review of the Agent Referral Xcelerator. Agent Referral Xceler...
374
May 7, 2025

How One Class Got More Referrals Than a Month of Cold Calls

Ready to attract more agent referrals without cold calling? Click the link below to join the VIP waitlist for the Agent Referral Accelerator. Spots are limited, and this opportunity won’t come around again at this level—so don’t wait. Join the VIP Waitlist Here.
373
May 1, 2025

Mortgage Business Dried Up? How John Farrell Expanded Out-of-State, and Closed $100M

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rat...
372
April 23, 2025

Target Smarter, Close Faster: The New Way to Grow Agent Referrals

Key Takeaways: Use Data to Work Smarter, Not Harder Focus on Relationships That Actually Matter Leverage Past Transactions to Grow Faster Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. Schedule a Call with Geoff to see if myAgent Classes is the right fit for yo...
371
April 9, 2025

Recession Looming? 3 Power Plays to Fill Your Pipeline Fast

In this conversation, John Donnelly shares insights on sales leadership, the importance of referral partnerships, and effective strategies for engaging with Realtors and clients. He emphasizes the significance of follow-up, the power of teaching classes, and leveraging social media, particularly LinkedIn, to build relationships and grow business. John also discusses the role of AI in content creation and the necessity of having a clear target audience for effective communication. Key Takeaways...
370
April 3, 2025

The ONE Thing You’re Not Doing (That’s Holding You Back)

In this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals. Takeaways You're not alone in feeling like progress is slow. Momentum is built during quiet periods. Social visibility can lead to unexpected referrals. Teaching positions you as an expert. Your breakthrough is in the boring stuff. Embrac...